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October 29, 2012
TOO SCARED TO SWITCH-UP YOUR SEARCH?
Take the Bing It On Challenge to Get Out of Your Halloween Rut
ANCHOR LEAD: Ghosts and goblins and witches… oh my! What is it you’re most scared of? This Halloween may be the best time to face your fears… and it all starts by going online. Brian Osuch has more. (:60)
SCRIPT: Lifestyles, I’m Brian Osuch. The scariest night of the year is fast approaching and if you’re afraid you’re stuck in a Halloween rut, TV personality and Fashion Designer, Kristin Cavallari says there is one way to flesh out your fright-fest activities… and it starts by breaking old habits.
CUT: (Cavallari) A recent Bing survey shows more than fifty percent of people said fear itself is the biggest barrier to overcoming what they’re scared of. That’s why we’re asking people to face their fears and try something new. Take the Bing It On Challenge. It’s a side-by-side comparison of search results from both Bing and Google.
SCRIPT: An independent test commissioned by Bing finds people prefer Bing web search results nearly two to one over Google.
CUT: (Cavallari) That’s a chilling stat, and we know trying a different search engine can be scary… but thrilling! How about putting your fright night activities to the test. Search for costume ideas, decoration suggestions or local Halloween celebrations and you may be surprised at which you prefer.
SCRIPT: Take the Bing It On Challenge at Bing-it-on-dot-com. That’s Lifestyles from Bing. I’m Brian Osuch.
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Produced for: Bing
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