Hotel Usability Study
Screener

Study Date:

6 participants

Name:

Contact Information:

Business traveler:

Leisure traveler:

Even Mix traveler:

Frequent Guest stay member:yesno

Availability/preferred times:

Special Notes for Recruiters

  • Equal Distribution of Gender
  • Distribution spread for age, household income
  • Equal mix of business/leisure (or combination) travel
  • 2+ Priority Club members
Recruiter Introduction

Hello, my name is ______from The Usability Center at Southern Polytechnic. We are currently conducting a study about hotel reservations people make and would like to ask you a few questions. Please be assured, we are not trying to sell you anything, and we are simply interested in your opinions. This should last no more than a few minutes. If you qualify for this study, we would like you to participate in a one hour session at our facility. You would be compensated for your time.

(All respondents must be able to communicate clearly in English. If you have doubt as to their ability to communicate clearly or in an in-person setting, terminate.)

Screener Questions

General:

  1. Record gender from voice:

Male / 1
Female / 2
  1. We want to recruit users from a variety of age groups. Please tell me in which category does your age fall.

Less than 21 years (Terminate)

21-29 years

30-39 years

40-49 years

50-59 years

60 years or older

  1. Which of the following categories includes your household income? (Read list)

Under $50,000 / 1
$50,000 to $75,000 / 2
$75,001 to $100,000 / 3
$100,001 to $125,000 / 4
$125,001 to $150,000 / 5
More than $150,000 / 6
Prefer not to say / 7
  1. Please tell us about your occupation. Prompts include, but not limited to:
  • Corporate/business
  • Self employed
  • Student
  • Not working outside the home
  • Retired
  • Other

Occupation / Type of work / Description (title)

Internet use:

  1. Other than using email, in an average week, how many hours do you spend online? Would you say… (Read list)

Less than three hours per week / 1 /

TERMINATE

Between three and five hours per week / 2 / CONTINUE
Between six and nine hours per week / 3
Ten to twenty hours per week / 4
More than 20 hours per week / 5

-- Continue next page --

Travel-Related:

  1. And, in the past 6 months how many hotel reservations have you made online, for any purpose? (Read list)

None / 1 / TERMINATE
One to two / 2 / CONTINUE
Three or more / 3
  1. Would you say … (Read list)?

I travel mostly for business reasons / 1 / Continue, mix required
I travel mostly for Leisure or personal reasons / 2
My travel is about an even mix of both business and leisure / 3
  1. Thinking of the past 12 months, how many nights in total would you say you’ve stayed in each of the following hotel properties?

(Write in a number for each hotel visited for business or leisure/personal reasons in the past 12 months for each property below. If none, write in “0”)

# Nights Stayed for
Business / Leisure/Personal
Best Western
Comfort Inn
Fairfield Inn

Sheraton

Hampton Inn
Hilton
Holiday Inn
Marriott
Quality Inn
Radisson
Ramada
Other (please identify)

Continue next page

  1. When booking a hotel for travel, how much of a role would you say you have in making the final decision of hotel selection? Would you say …(Select one response)

I am the sole person responsible for making the decision / 1 / CONTINUE
I have at least some say in making the decision / 2
I have almost no say in the decision, or / 3 / TERMINATE
I have no say in which hotel I stay / 4
  1. How much do you typically spend on a hotel room per night when traveling? (Read list)

TERMINATE
Less than $50 / 1
$50 – 100 / 2 / CONTINUE
$100 – 150 / 3
More than $150 / 4
  1. Are you currently a member of any of the following hotel frequent guest programs?
    (Select ALL that apply)

 Choice Privileges

 Hilton Honors

 Hyatt Gold Passport

 Priority Club Rewards (InterContinental Hotels)

 Marriott Rewards

 Radisson Gold Points Plus

 Starwood Preferred Guest Program

 Wyndham ByRequest

 Cendant TripRewards

 Any other hotel loyalty program (please specify)

 None of these

Continue next page

PLEASE REFER TO RECRUITMENT NOTES BEFORE PROCEEDING

Thank you! We would like to invite you to participate in a 1-hour session at our UsabilityCenter on the campus of Southern Polytechnic. This study will be on Thursday, Feb. xx, xxxx.

If you are selected to participate in this usability study you will receive $75.00 for participating in this study. When you come to our Center 15 minutes before your session starts, we will ask you to sign a release form that allows us to videotape your activity for research purposes.

Would you allow us to videotape you?  Yes  No (Terminate)

We are inviting only a small number of people to participate in this research. The success of this project depends on your commitment to show up at our Center at the time we agreed on. If you are not able to keep your appointment, please call ______immediately at ______.

NOTE: REFER TO STUDY SESSION SCHEDULE FOR OPEN TIME SLOTS. FIRST PASS, GET AVAILABILITY; WE WILL FOLLOW UP WITH SPECIFIC TIME SLOTS LATER.

To be completed later

Would you like to attend?

Yes / 1 / Continue
No / 2 / Thank and TERMINATE

Scheduled Session Day: ______

Scheduled Session Time: ______

(Obtain respondent’s name and address)

Name: ______

Address: ______

City/State/Zip: ______

And could I please have your daytime and evening phone numbers plus email so that we can remind you of the appointment.

Daytime number: ______

Evening number: ______

Cell phone:______

Email______

For any reason should you need to cancel, please call me as soon as possible before your session so that we can invite somebody else. My name is ______and my telephone number is ______.

Thanks again for your help and we look forward to seeing you!

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