Case: Roxanne Quimby

Case: Roxanne Quimby
Entrepreneur: Roxanne Quimby
Length: Approximately 30 minutes

Synopsis: In this case study, Roxanne Quimby explains the rationale behind moving her company from Maine, where it started and grew to a $3 million enterprise, to North Carolina for better mainstream credibility, reach, and a better labor pool. She has a hands-on managerial style, dislikes bureaucracy, and insists on making her company the benchmark in the personal care products segment. In this video, Roxanne Quimby answers questions on various aspects of her company operations.

1.  What were the factors that prompted the movement of the company from Maine to North Carolina?

2.  How does Burt’s Bees differentiate itself from competition?

3.  What technique is used by Burt’s Bees for visibility in the media?

4. What is the management style followed by Roxanne Quimby? Why?