BROWNIE Promise Ceremony Template Press Release

Complete the following and send it to your local newspaper. Please always try and include a quote from a girl and take the opportunity to include an adult recruitment paragraph.

The best way to send this to the paper is to copy and paste it into an email and send the photo as an attachment. Use the Headline as the ‘subject’.

For help and advice contact your local PR Adviser.

……………………………………………………………………………………………………………………………

PRESS RELEASE

For immediate use

Headline suggestions or get the girls to write their own:

Brownie Unit welcomes their newest member/s

Brownies hold Enrolment Party

Brownies hold ceremony aboard boat

Brownie is enrolled in circus ring

A insert appropriate word eg: exciting, special, wobbly, outdoorceremony was held in/at insert place / venueon insert dateto welcomeinsert names the newest member/s of insert unit.

Insert quote/s from girl/s eg:

Chloe aged 7 said ‘Now I am a proper Brownie I can do all sorts of things. I can’t wait to try the zip-wire when we go away in the summer.’

Or

Tyler aged 7 said ‘It feels nice to be part of a group of girls who help each other and are friendly. It makes me feel special. I'd hate there to be boys at Brownies!'

Insert namethe unit leader said ‘I really enjoy running the unit and enrolling new members is always special. Recently the unit has insert details of recent exciting activities / residentials. If appropriate also add something like: ‘We have lots of girls on our waiting list and can’t take any more until we have more adult help, so if you fancy gaining new skills, making new friends and growing in confidence all while having great fun please call me on insert details.’

ENDS

PHOTOGRAPH Caption insert

Make it interesting! When taking the photo try a close up of the girls that were enrolled looking excited, rather than just them holding their certificates. Try taking it from an angle or above and with big smiles of course!

Don’t forget to get parental permission to use their photo and full name.

For further details contact: insert your name, email and phone details

Remember: You should never include full details of venue, day and time of your unit meetings in media articles.

Girlguiding South West England has over 80,000 members and recognised volunteers across the Region and is part of Girlguiding UK, the largest voluntary organisation for girls and young women in the UK and part of a worldwide Movement of approximately 10 million in 145 countries.

We run Rainbows (5-7 years), Brownies (7-10 years), Guides (10-14 years) and Senior Section (14-25 years), enabling girls and young women to develop their potential whatever their ability or background. We are striving to offer new opportunities to a broad diversity of communities through our expanding network of over 7,000 trained volunteer Leaders.

At Girlguiding South West England we seek to give girls a voice and provide a unique, girl-only space where they feel comfortable just being themselves. Our members, challenged by a girl-led programme that extends beyond badges, enjoy a spectrum of activities from international travel and outdoor adventure, to pop-concerts and community action.

For further information contact: Registered Charity No: 305951