PRESS RELEASE
PUMA® Gets You To The Ball Faster Than Ever With The Next Generation PUMA v-Speed Football Concept
Herzogenaurach, Germany, January 28th 2009 – The Sportlifestyle company PUMA AG is proud to announce the evolution of its lightweight v-Speed football product line designed for speed and built to get you to the ball even faster. The v1.08 line includes the lightest and latest technology in footwear, apparel and equipment as PUMA, its teams and players such as Nicolas Anelka, Samuel Eto’o, Peter Crouch, Mario Gomez and Mauro Camoranesi and many more prepare for the upcoming football season.
The evolution of the lightweight v1.08 boot from its popular v1.06 predecessor is based on PUMA’s unique minimalist design and optimal AptoLast fit. The boot includes several new advancements in technology, performance and durability, resulting in a glove like fit for every player’s foot. In addition, the newly-designed performance apparel uses ultra-lightweight mesh fabrics that are welded together to create a team shirt that provides only the best in aerodynamics, thermo-regulation and functionality. Combined with football accessories that incorporate unique PUMA design and new technology, the v1.08 line from PUMA are must-have items in this important year of football across the World.
v1.08 Footwear
Designed and engineered for the fastest players in the game, the extreme lightweight v1.08 boot utilizes PUMA’s cross-category UNI construction in which the upper is stitched – not glued or lasted – to the sole. Made from extra-thin lightweight materials and resilient textile upper with a second layer of microfiber for tactile characteristics and reinforcement, the v1.08 provides feel, grip and performance on the ball.
Pick it up, throw it in the air and feel the weight…or lack of it. Just 200 grams of weight is achieved as a result of the lightweight upper, two-piece outsole construction and the product’s removable carbon fiber chassis. Take a look through the see-through sole and check out the shoe’s double-density, carbon fiber insert and overall advanced design. Lastly, the iconic PUMA Cat branding and v1.08 logo on the tongue are complemented by asymmetric speed lacing with special lace loops for a modern on-field look that can only come from PUMA.
v1.08 + Glove
The v1.08+ Glove is one of the lightest in the world. The latest version includes even more latex and a unique PUMA Cat logo application across the back of the hand. Like much of the v1.08 line it is a one-piece construction with no seams. A breathable, elastic fabric backhand increases comfort, while allowing for more latex and goal-saving ability.
v1.08 Shinguard
The v1.08 Shinguard is completely customizable and super lightweight. Place it in hot water and the low-temperature TPU plastic allows you to mould the shinguard to your leg. Wait 10 minutes as it cools for a completely customizable fit. Straps with no-slip silicon strips and ankle protection are removable for several different variations and for easy washability. Ventilation openings allow for air flow around the shin.
v1.08 Ball
The v1.08 Ball is a revolutionary concept. It reacts to the way you kick it by featuring new reactive foam backing that absorbs the impact energy of the kick and gives it back. The softer the touch, the softer the ball feels. The harder the impact, the faster the ball will travel. The materials also includes the same 24-panel construction as the v1.06, but improves flight with the new dimple technology on the surface – like a golf ball – for straighter flight and less drag.
The PUMA v1.08 ball is currently being used by PUMA National teams including World Champions Italy and EURO 2008 hosts Austria and Switzerland, with other national teams and professional clubs – such as this year’s defending champion of the German Bundesliga, VfB Stuttgart, and their top competitors, TSG 1899 Hoffenheim – featuring the football of the new year.
v1.08 Bag
The v1.08 Bag range comes with a bag for every need. In particular, the v1.08 Equipment Bag breaks through the clutter with one of the most unique football bags on the market. Open the zipper and hang the bag up like a travelling locker. With a removable shower mat for your feet, detachable wash bag for dirty clothes and unique pockets for all football and personal accessories, the v1.08 Equipment Bag is the perfect match-day and training accessory.
The international v1.08 statement performance concept, covering all product segments, is available in stores.
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PUMAPUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com
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