UNFPA- Laadli Media AND aDVERTISING AWARDS For gender sensitivity

Population First announces the winners of

the Sixth Edition Of The NATIONALLaadlimedia and advertising awards for gender sensitivity

2013-14

Mumbai, March20, 2015

NCPA, Mumbai

Population Firstand UNFPA announcedtoday the winners of the sixth edition of the NationalLaadli Media and Advertising Awards for Gender Sensitivity 2013-14. The jury, which included highly esteemed members of the media, selected the13 national media award winners out of a pool of 77 regional winners.Aspecial award to Bharat Ratna Lata Mangeshkar was given away by Chief Guest, Shri. Devendra Fadnavis, Hon. Chief Minister of Maharashtra. Guests of Honour wereMr Toshihiro Tanaka, Deputy Representative, UNFPA and Mr Richard Bale, Consul General of Canada.

The award event also presented 8 awards to advertising agencies for commendable work in the field of gender sensitivity. These agencies include, Ogilvy and Mather, RK Swamy BBDO, Lowe Lintas and Ms Cann Erickson of which Ogilvy and Mather won the ‘Laadli grand prix’ for the Titan Raga – Tum nahi badle advert. The Laadli extraordinaire award was presented to Ms Charu Khurana while the best book was awarded to Dr Swati Tiwari for her book Sawaal Aaj Bhi Hai. Queen won the best movie award which was received by actors Lisa Haydon and Rajkunmar Rao. Ms Urmilla Chanam won the best social media campaign award and Ms Smita Bharti won the best theatre award for her play Jug Jug Jiyo.

The LaadliMedia and Advertising Awards for Gender Sensitivity highlight, acknowledge and celebrate the commendable efforts by various media at providing gender-just perspectives, portrayals and analysis.

Awardee’s Name / Publication/channel / Category/Language / Sub - Category
Neetu Singh / Community radio station 91.2FM / Radio/ Hindi / Best Community Radio prog - MERE BHI KUCHH SAPNE HAIN
Ravindra Satyarthi / Shashi Kiran Sandesh / Print/ Hindi / Best newspaper reporting on gender issues
Danish Raza / Hindustan Times / Print/ English / Best Investigative Story - CHEAPER THAN CATTLE
Upmita Vajpai / Dainik Bhaskar / Print/ Hindi / Best Campaign - TEZAAB KE KHILAF
K.A.Beena / Mathrubhumi.com / Web/ Malyalam / Best column - AKAKAZHCHA
Shiny Jacob Benjamin / Doodarshan/Jeevan tv / Electronic/ Malyalam / Best documentary - TRANSLATED LIVES : A MIGRATION REVISITED
Priya Elavally Madom / Asianet news / Electronic/ Malyalam / Best topical programme - AKALANGALILE INDIA-MALAYALAM PARAYUNNA HARYANA
Minati Singha / THE TIMES OF INDIA / Print/ English / Best news reporting - TWO GUTSY WOMEN BREAK GLASS CEILING
Nikhat Perween / Aziz-Ul-Hind ( Delhi) / Print/ Urdu / Best Feature - HOUSLE BULAND HO TO KAMYABI QADAM CHUMTI HAI
Alka Dhupkar / IBN Lokmat-talkshow / Electronic/ Marathi / Best talk show - YONICHYA MANICHYA GUJGOSHTI
Varsha Mirza / Khushbu, Daily News / Print/ Hindi / Best column - KHUSHBU KI PAATI
Jayashree Aruncahalam / Fountain Ink / Print/ English / Best feature - THE CRADLE OF LIFE
Priyanka Kaushal / tehelka.com / Web/ English / Best web Feature - SLAVES TO THE GRIND

Advertisement, Service & Brand Promotion Awards:

Name / Category / Language / Title
Ogilvy And Mather / Advertisement/ Hindi / Laadli grand prix - TITAN RAGA-TUM NAHI BADLE
Lowe Lintas / Advertisement/ Hindi / Best ad -product - HAVELLS RESPECT WOMEN
PC Jewellers / Advertisement/ Hindi / Jury Appreciation Citation -WOMAN OF THE HOUSE
Raymond / Advertisement/ Hindi / Jury Appreciation Citation - BEING THERE
RK Swamy BBDO / Service/ Hindi / Best ad -service - BANK OF INDIA VEHICLE LOAN
Tata Docomo / Service/ Hindi / Jury Appreciation Citation - LIZARD
Bharat Matrimony / Service/ Hindi / Jury Appreciation Citation - CAREER
Mc Cann Erickson / Brand Promotion/ Hindi / Best brand promotion - NESTLE SHARE YOUR GOODNESS

Special Awards:

Name / Category/ Language / Title
Lata Mangeshkar / Music/ Hindi / Laadli voice of the century
Charu Khurana / Laadli Extraordinaire
Vikas Bahl / Movie/ Hindi / Best feature film - QUEEN
Smita Bharti / Play/ Hindi / Best theatre - JUG JUG JIYO
Dr Swati Tiwari / Print/ Hindi / Best book - SAWAAL AAJ BHI JINDA HAI
Urmilla Chanam / Web/ English / Best social media campaign - BREAKING THE SILENCE AND CELEBRATING THE RED DROPLETS