Marketing plan
[Enter Your Business Name Here]
Last updated: 4 March 2014
Business goals · What goals have you set for your business this year? / 1)2)
3)
Your offering
· What product or service are you selling to your customers?
Your customers· Who are you selling your product/service to?
· Why do they need it?
Competition· Who are your competitors?
· What is their offering?
· What are their strengths and weaknesses?
Unique Selling Point (USP)· What does your business have that your competition doesn’t?
· What is your pitch to prospective customers?
Positioning· How do you want your customers to see your business?
· What is the one thing you want them to say about your product/service?
Pricing· What is the price of your products/services?
· How does this compare to the competition?
Sales· Where and how will you sell your products/services?
Service· Will you need to provide after sales service?
· Where and how will you provide this?
Promotion· How will you make customers aware of your product/service?
· How will you make them want to buy from you?
· When and where will you promote your business (e.g. online, social media, in-store, mail out)?
Finances· How much will you spend on promotion?
· How will you measure the results?
· How many sales will that drive?
· What is your target financial return?
Supporting Business