Energy Leadership: Life Coaching

Possible frustrations, concerns, or desires of life coaching clients that are driving the need for your services:

-Too much stress and overwhelm (time management, organization, life balance, focus)

  • Feeling distracted and pulled in too many directions

-Lack of direction, sense of floundering (life purpose; spiritual development)

-Relationships are filled with conflict, take too much effort, don’t meet expectations and/or are generally not as fulfilling as they want/desire (relationship; communications);

-Want to achieve something big in their life but don’t know exactly what (life purpose) or how to get started (general coaching; personal development)

-Want to make a specific change in their life because the status quo is no longer good enough (general coaching; personal development)

-Want to achieve a specific goal, such as:

  • To improve their confidence and how they live their lives
  • To increase their level of personal productivity
  • To increase how much they enjoy their lives.

-Want to achieve a specific goal that they have had difficulty achieving previously; difficulty breaking thru.

Possible phrases that John or Jane Prospect might be overheard saying:

-I don’t want to feel constantly overwhelmed.

-I want to have more time for ME (or for xyz).

-I feel rudderless and know there has to be something better.

-I’m just not getting ahead at anything that I do – at work, in relationships, etc. They all seem to fall short.

-I’m enjoying most of my life, but I want it all and want to have more fun along the way.

-Most of what I do seems to require too much effort; nothing comes easily.

-I’m constantly drained of energy.

-I want to be closer to my spouse, family, children, friends, etc…

-I have some specific goals I want to achieve this year and I want help/support/a partner to help me get there.

Why do you want to know the above? And how can you use it?

Because the key to marketing and selling is showing your audience that you understand their situation. Next comes helping them to understand how what you offer can help.

… When you are writing marketing messages, they should contain statements that illustrate you understand the above.

… When you are selling, you should keep in mind how well you address the above will impact your sales effectiveness.

In either instance, understanding the above AND showing that you understand their situations/above can help you to build rapport with your prospects and position yourself as the expert. Think of the last time that you saw a great speaker who had you shaking your head yes, it seemed like they knew you and your world as well as, if not better, than you know yourself. This is exactly what understanding the above can provide to you when speaking with your prospects.

General description as it relates to the above (incl. what they can expect, possible results, etc.):

-The Energy Leadership program helps you to:

  • Discover the real cause of any and all stress in your life
  • Identify exactly what is supporting and what is limiting your success
  • Tap into the Energy of Success which not only enables amazing accomplishments, but also creates an Automatic Abundance Attractor that constantly brings success to your doorstep without any effort on your part.

-Energy Leadership does this by:

  • Revealing your default tendencies
  • Showing exactly how your perceptions and beliefs are creating the results showing up in your life
  • Helping you to become a more self-aware individual and raising your consciousness so that you can consistently choose how to respond to your environment and get the results you desire.

-How do we know Energy Leadership does this:

  • The 14 Success Indicators (research results)
  • Case studies (as you develop/experience them with clients)

-When relating case studies to prospects follow this format:

  • Start out by describing the typical situation of your prospects, their needs and/or the common reason that they would need someone like yourself.
  • Summarize how it is that you help them through that situation or need to achieve what they want to achieve.
  • Think of a client who you’ve helped in this way where it went extremely well.
  • What specifics about this client’s journey or results can you cite—i.e. give us evidence, statistics, testimonials, etc.? Prove to someone beyond a shadow of a doubt that they achieved great things by working with you.
  • When you write out the story, progress through the story in the order that we just went thru but explain things in the context of this one client’s story.

A Sample Elevator Pitch (i.e. 60-second summary of what you do)

Coaching Niche: Relationship Coach

Notes:

  • The pitch below is meant to follow an accordion principle—meaning the general sentiment and summary provided can be expanded or contracted.
  • The below is meant for talking points about EL and to serve as something that you can customize into your own style and words – i.e. you don’t need to take it word for word, but instead modify it to suit you, make it shorter, make it longer as necessary.
  • You must be able to recognize the time and place for which you are delivering this. It needs to be customized not only to who you speaking to but also be in context of where you are and what the situation is – i.e. should it be more casual, more formal, etc.

Script:

Typically the couples that I work with are frustrated that their partner doesn’t truly listen to or understand them; that they argue too often over silly or simple things. They are looking to regain that spark that they once had, to rebuild their trust and faith in one another, and to create loving, enjoyable, effortless partnership.

Hi my name is and I’m a relationship coach. Most of my clients want the ideal relationship and partnership that they had once dreamt of. I use a unique approach called Energy Leadership which helps couples to discover the beliefs they’ve adopted and the perceptions they’ve picked up over the years. Due to these beliefs and perceptions, they’ve developed certain default tendencies which either support their relationship or hurt it. This Energy Leadership process helps them become conscious of how these default tendencies have guided their thoughts, feelings and actions and driven their relationship’s success (or lack there of).
Using the Energy Leadership Development System, a couple will be able to re-create their ideal image of their relationship and of themselves. They then follow 8 building blocks, enabling their relationship to reemerge as an energetic, successful and immensely satisfying partnership.
To get started, I’m offering you a complimentary “Rekindle Your Connection” Coaching Session. Just see me after the meeting. My name is , with .