OAKTON COMMUNITY COLLEGE
COURSE SYLLABUS – ITR 205 Import and Export
I. Course Course Course
Prefix Number Name Credit: Lecture: Lab:
ITR 205 Import and Export 3 3 0
II. Course Prerequisite:
It is recommended that BUS 101 be taken prior to or in conjunction with this course.
III. Course (Catalog) Description:
Students will learn who imports or exports and why, import/export marketing strategies, product development and market research, export terms, documentation, procedures, tariff and non-tariff barriers, getting paid or paying for imports or exports, import terms, procedures and U.S. Customs entry regulations, dates and quotas. Note: 10-week fast-track course; for-credit students must complete a Term Paper as a requirement for passing this course.
IV. Learning Objectives:
At the conclusion of this course the student who completes it successfully will be able to:
1. Understand the “basic” practices and procedures involved in successful importing and exporting;
2. Follow government and industry regulations controlling the export and/or import of goods and services between the United States and its trading partners;
3. Learn how to comply with U.S. government regulations for both imports and exports;
4. Follow the basic guidelines for researching foreign markets for U.S. exports and the U.S. market for imports;
5. Understand the way importers pay for foreign goods or how exporters get paid for their foreign sales;
6. Distinguish the differences in services provided by freight forwarders and customs brokers;
7. Follow Internet sources for import or export assistance and general news on international trade and business relations.
V. Academic Integrity:
Students and employees at Oakton Community College are required to demonstrate academic integrity and follow Oakton’s Code of Academic Conduct. This code prohibits: cheating, plagiarism (turning in work not written by you, or lacking proper citation), falsification and fabrication (lying or distorting the truth), helping others to cheat, unauthorized changes on official documents, pretending to be someone else or having someone else pretend to be you,
making or accepting bribes, special favors, or threats, and any other behavior that violates academic integrity.
There are serious consequences to violations of the academic integrity policy. Oakton’s policies and procedures provide students a fair hearing if a complaint is made against you. If you are found to have violated the policy, the minimum penalty is failure on the assignment and, a disciplinary record will be established and kept on file in the office of the Vice President for Student Affairs for a period of 3 years.
Details of the Code of Academic Conduct can be found in the Student Handbook.
VI. Outline of Topics: See attached Course Outline and Assignments
VII. Methods of Instruction:
On-line class discussions on weekly topics, discussion of Study Guide readings, current events case studies.
VIII. Course Practices Required:
Reading study guide
Written Homework Assignments
Case Studies
IX. Instructional Materials:
Required Study Guide: The Export/Import Business: Policies and Procedures, by Harvey R. Shoemack, Fall, 2006 edition. Available only through Oakton College Bookstore or through the bookstore’s on-line service.
X. Methods of Evaluating Student Progress:
Progress is measured by weekly discussions (points earned for participation: 200 points), a Midterm Exam (200 points); a Final Exam (300 points) and a Term Paper ( only for credit students, 300 points).
For credit students:
A: 900-1000 points
B: 800-899 points
C: 700-799 points
D: 600-699 points
F: below 600 points
For non-credit students:
Pass: above 420 points
Fail: below 420 points.
XI. Other Course Information:
n Participation (on-line) policies will be clearly established during the first week of this course.
n Both the Midterm and Final Exam will be taken at the Oakton Des Plaines Campus Testing Center. Special arrangements may be considered for out-of-state students.
n If you have a documented learning, psychological, or physical disability you may be
entitled to reasonable academic accommodations or services. To request
accommodations or services, contact the ASSIST office in the Learning Center
(847 635-1658.)
All students are expected to fulfill essential course requirements. The College will not
waive any essential skill or requirement of a course or degree program.
Effective beginning term Fall 2011 ending ______.
(term) (year) (term) (year)
Syllabus prepared by: Harvey Shoemack
Reviewed by Dept/Program chair: Robert Matthews
Approved______.
IMPORT and EXPORT:
Practices and Procedures
ITR 205
Assignment Schedule
______
For each week, you have reading assignment and you need to go to discussion board to participate in the weekly discussion. You will get 20 points maximum for each weekly discussion. There are also a midterm (200 points), a final (300 points), and a term paper (only for credit students, 300 points). See syllabus for details.
Week One Reading Assignments: The Scope and Dynamics of Import-Export
Introduction to the Global Marketing Concept; “Village of 1,000;” Global Mindset; Global Environments; Globalization: Trade and Technology; Major Decisions in International Marketing (Import or Export). U. S. Advantages vs Disadvantages; How International Business is Different From Domestic Marketing; U.S. Position in Global Marketplace; Getting Started: Where to go for help;
Discussion Board: participate in Introductions and week 1 discussion
Introduction to Export/Import business on the Internet. (Library).
Week Two Reading Assignment: Basics of Exporting
Evaluating Global Marketing Potential; Management and the Export Decision; Exporting Basics “Life Cycle.“ Dr. Kotler’s 14 Maxims and Ten Errors of Global Marketing;” Who Exports
and Why; Advantages/Disadvantages to Exporting; Keys to Success; Cast of Characters; U.S. Gov. Assistance; Internet Exporting Resources
Discussion Board: participate in week 2 discussion
Week Three Reading Assignment: Entering the Export Business
Product/Market Research and Assessment; Identifying Potential Markets (The Screening Process/ Environmental Scan); “SWOT” Analysis; Primary and Secondary Foreign Marketing Research Sources; Internet Research Sites.
Discussion Board: participate in week 3 discussion
TERM PROJECTS ASSIGNED. DUE WEEK NINE (ON-LINE).
Week Four Reading Assignment: Export Procedures
History of U.S. Export Controls; the BIS and other Agencies Controlling Exports; (Special Section on Commerce Dept. Export Regulations); Determining Licensing Requirements; Classifying Your Exports; Export Authorization; Exporting Documents; Export Processing Summary; Exporting Basics FAQ.
Discussion Board: participate in week 4 discussion
Week Five Reading Assignment: Export Marketing Strategies
Ten Key Questions For Your Export Plan; Sample Outline for an Export Plan; Export Pricing; Sales Channels and Distribution Strategies; Market Entry Options; Finding Distributors/Agents; Trade Show Participation; Product Promotion; Key Factors For Successful Exporting/Importing.
Discussion Board: participate in week 5 discussion
Week Six Reading Assignment: Basics of Importing
Who Imports and Why? Importing Advantages vs. Risks;
Evaluating Potential Imports; Sourcing Imports and Selecting the Best Supplier; Import Distribution Channels, Pricing and Promotion Factors; Countering Protectionism. U.S International Trade Sanctions and Embargoes.
Discussion Board: participate in week 6 discussion
Week Seven Reading Assignment: Import Controls and Procedures
Why Import Controls Exist; The U.S. Customs and Border Protection Agency; Overview of U.S. Import Controls; Basic U.S. Import Requirements; Six Key Import Questions to ask Customs; The Entry Process; Tariff (Duties) and Non-Tariff Barriers (Quotas, Standards, etc.) to Trade; Import Documentation - INCOTERMS; Role of the Customs Brokers; Import Marketing Plan.
Discussion Board: participate in week 7 discussion
Week Eight Reading Assignment: An Import-Export Case Study: International Fashion Market Analysis
Introduction; Special Nature of the Fashion Industry; Global Variations in Fashion Cycle; Strategic Planning for Fashion;
Export Assistance From Government Agencies
Discussion Board: participate in week 8 discussion
Week Nine Reading Assignment: Getting Paid or Paying For Your Exports or Imports
Five Basic Payment Methods and Influencing Factors;
Introduction to Letters of Credit; Contents of the L/C; the
Export of Import Letter of Credit Cycle; International “Order
Flow Chart.”
Discussion Board: participate in week 9 discussion
TERM PROJECTS DUE. SUBMIT PAPERS ON-LINE.
Week Ten Reading Assignment: International Intercultural Marketing On The Internet
How to Market on the Internet; Intercultural Communications.
Discussion Board: participate in week 10 discussion
Course conclusion.
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