Goodyear challengeskidstodrawthebesttireofthefutureforenjoyingwinter
Goodyear celebrateskids’ loveofwinterbyinvitingthemtoparticipatetothe #ReinventingTheWheelcompetitionanddrawthebestwintertireofthefuture
Tocelebratethelaunchofthenew Goodyear wintertire – theUltraGrip Performance Gen-1, Goodyear announcestodaythelaunchofits #ReinventingTheWheelcompetition. Through thecampaignwebsite, Goodyear inviteskidsagedbetween 6 and 11 todrawthetiresofthefutureandsubmittheirpieceofartbythe10th ofJanuary 2016.
Winter is a magical time in a child’slife. The wonderofsnowmen, thethrillofsnowballfights, andthecozinessofhotcocoabythefiremakewinter a seasontolookforwardto all yearlong. Neverthelesswinter also hasitsdownsides like snowy, icy, slipperyandhazardousroads. This year, childrencanhelp Goodyear innovateand find theperfectbalancebetweensafetyandimaginationbyinventingthewintertiresofthefuture!
Toparticipate in thecompetition, childrenneedtocolor a cardrawingtemplate, andaddthebesttiresofthefuturetheycanthinkof. Parentsneedtodownloadthecardrawingtemplate on thecampaign’swebsite – via the same campaignwebsite.
Participantscanwin an all-in familyskitripforfivepersons at the French skiresort Les Arcs 1800. The competitionisopenedto Belgium, Netherlands, France and United Kingdom.
“Whilereaffirmingourcommitmentformoresafetyandsecuritytonavigatewinterconditions, Goodyear also meansthisprogramto stress theirfocus on innovation. With a historyof 44 yearsofinnovationandover 60 millionUltraGriptiressold, Goodyear promisesmorethan just tires;
„Goodyear promises‘peaceofmind’ and
‘performance’“ statesAlexis Bortoluzzi, Marketing Director Consumer EMEA.
Byaskingchildreninventingthetiresofthefuture, Goodyear invitesthemtakingpart in itsinnovationprocess, constantlyfindingbettersolutionsto enhancethewintertiresperformance..
This isGoodyear’s Innovation Center dailybusiness: theteamstudiesthescienceofsnoweverydaytobeabletomeethighersafetyandsecuritystandards.
So have in-depthresearchledtothedevelopmentofthenewwintertire, Ultra Grip Performance, whichoutstandsitspredecessorsbyprovidingexcellentgripand high handlingperformance in all winterconditionsthankstothe innovative SnowControltechnologythatintroducesimprovedsiping, an evolvedtreadpatternand block stiffness.
Whatifthenext Ultra Grip Performance tirewouldbeinspiredby an insightspotted on thechildren’sdrawing? Let’sstartreinventingthewheel!
About Goodyear
Goodyear isoneoftheworld’slargesttirecompanies. Itemploysabout 66,000 peopleandmanufacturesitsproducts in 49 facilities in 22 countries aroundtheworld. Itstwo Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strivetodevelopstate-of-the-art productsandservicesthatsetthetechnologyandperformancestandardfortheindustry.
Formoreinformationabout Goodyear anditsproducts, goto.