Dear [Name]:
I would like to attend 10th Anniversary Customer Contact 2014, West: A Frost & Sullivan Executive MindXchange in October. The event leverages the collective expertise of the participants to fuel candid discussions and peer benchmarking, making the event over 80% interactive. Attending would give us the chance to brainstorm with our peers and validate solutions to suit our needs and challenges. We have collectively reviewed the agenda and feel the return on the investment would be a major benefit as the event aligns directly to the priorities of our department [insert your priorities here]. Additionally, by sending a team we’ll gain access to the team experience room, a complimentary meeting space, where we’ll be able to immediately share what each of us has learned and brainstorm an implementation plan for our business.
It’s an excellent value for the level of hands-on education. In fact, Josh Morey, Regional Manager for AAA said, “This event blows the rest away! I took more back from this event after the first day, than I have from all other events combined.” As you can see, it’s worth a few days away from the office. In [X] days, I’ll have access to:
[list key tracks, takeaways/topics/speakers for the event]
We are seeking approval for the registration fee and travel expenditures.
The full event price is $X,XXX.
Here is a complete breakdown of the event costs:
Airfare: $ [xxx]
Transportation: $ [xxx]
Hotel: $ [xxx]
Meals: $ [xx] [list what’s included]
Event Fee: $ [insert price based on discount]
TOTAL: $ [xxxx]
I’ve enclosed an agenda and highlighted the [tracks, takeaways/topics/speakers for the event] that most align with our key priorities.
Please accept this proposal for ______team to attend, as we are confident in the significant return we will receive for the small investment.
Thank you for your consideration.
[Your standard close]