Lamb Hair McDaniel

Essentials of Marketing 74e

ISBN: 0-324-28290-714798-8

Small Business School Video correlation grid from Marketing 7e to Essentials of Marketing 4e

Chapter Name

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Ch #

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Marketing 7e: SBS Segment – Lead segment(s) for chapter

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Chapter Name

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Ch #

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ESSN 4e: SBS Segment – Lead segment(s) for chapterSBS Crossover Segment(s) – on grid for chapter as supplements

Overview of Marketing / 1 / Wahoo’s Fish Taco / Overview of Marketing / 1 / Wahoo’s Fish Taco
Graber Products (bikes)
Strategic Planning for Competitive Advantage / 2 / Nicole Miller Fashion House / Cloud 9 Shuttle Cloud 9 Shuttle
Record Technology
The Marketing Environment and Marketing Ethics / 3 / Record Technology
EcoNatural Solutions (breath mints) / Ethics, Social Responsibility, and the Marketing Environment / 2 / Record Technology
International Wine Accessories
Jim Morris Environmental T-Shirts
Developing a Global Vision / 4 / Automated Food Systems (Corndog machines) / Developing a Global Vision / 3 / Automated Food Systems Ping (Karsten Mfg. Group)
Consumer Decision Making / 5 / Cowgirl Enterprises / Consumer Decision Making / 4 / Cowgirl Enterprises
Record Technology
Wahoo’s Fish Taco
Business Marketing / 6 / Café Pilon Automated Food Systems (Corndog machines)
Ironbound Supply g
Calise Bakery g / Business Marketing / 5 / Café Pilon Café Pilon
Texas Jet
Segmenting and Targeting Markets / 7 / Le Travel Store / Segmenting and Targeting Markets / 6 / Le Travel Store
Zubi Advertising
Zubi Advertising
International Wine Accessories
Orange Tree Imports
Wahoo’s Fish Taco
The Art Store
Decision Support Systems and Marketing Research / 8 / Specialty Cheese Company / Decision Support Systems and Marketing Research / 7 / Specialty Cheese Company
Fluker Cricket Farms
Product Concepts / 9 / Fluker Cricket Farms / Product and Services Concepts / 8 / Fluker Cricket Farms Cloud 9 Shuttle
Navarro Pharmacies
Cloud 9 ShuttleInternational Wine Accessories
The Art Store
Orange Tree Imports
Developing and Managing Products / 10 / Ping/Karsten Mfg.
Nouvir / Developing and Managing Products / 9 / Ping/Karsten Mfg.
Fluker Cricket Farms
International Wine Accessories
Graber Products (bikes)
Nicole Miller Fashion House
Ping (Karsten Mfg. GroupSpecialty Cheese Company)
Services Marketing / 11 / Texas Jet
Texas Jet / Cloud 9 Shuttle
Marketing Channels and Supply Chain Management / 12 / Ping/Karsten Mfg.
Madison Park Greetings / Marketing Channels and Supply Chain Management / 10 / Ping/Karsten Mfg.
AMCI
Nicole Miller Fashion House
King Co.
Retailing / 13 / The Art Store / Retailing / 11 / The Art Store
Orange Tree Imports
Le Travel Store
FastSigns Wahoo’s Fish Taco
International Wine
Integrated Marketing Communication / 14 / Cloud 9 Shuttle
John Wargo (good talking head)
Advertising and Public Relations / 15 / Zubi Advertising / Advertising, Public Relations, and Sales Promotion / 13 / Zubi Advertising
Wahoo’s Fish TacoRenegade Animation
Sales Promotion and Personal Selling / 16 / Katz’s Deli
AMCI
Ebby Halliday Real Estate Company / Marketing Communications and Personal Selling / 12 / AMCI
AMCI
Fluker Cricket Farms
The Art Store
Cowgirl Enterprises
Zubi Advertising
Pricing Concepts / 17 / Texas JetNicole Miller Fashion House / Pricing Concepts / 15 / Nicole Miller Fashion HousePing (Karsten Mfg. Group)
Pricing Strategy / 18 / Nicole Miller Fashion HouseRecord Technology, Renegade Animation, & Texas Jet edited together, maybe with…
Calise Bakery (short) / Record Technology
Internet Marketing / 19 / NEED CLIP HERE – PERHAPS AN EDITED SEGMENT OF MANY COMPANIES’ EFFORTS?Cowgirl EnterprisesMadison Park Greetings / Internet Marketing / 14 / Cowgirl Enterprises
Database Marketing / 20 / Orange Tree Imports
International Wine Accessories
Jim Morris Environmental T-Shirts
Customer Relationship Management / 201 / Navarro Discount Pharmacies / Ping (Karsten Mfg. Group)
Texas Jet
Database Marketing / 21 / International Wine Accessories / The Art Store
Career in Marketing / Appen-dix

Note – the videos for chapters 12-13 in ESSN do not follow the same order as in MKTG 7e.We have 31 different companies represented.

I have cut out: Jim Morris Environmental T-Shirts, Nouvir, Katz’s Deli, Graber, Calise Bakery, John Wargo on Marketing, and Ebby Halliday Real Estate Company.

Idea: For a final video on Careers in Marketing, we could write a script then use it as a voice over while showing clips from the segments that the students have seen over the semester. We could draw upon the Appendix for guidance and inspiration.