CHRISBAUTISTA

Dubai / Abu Dhabi, UAE

Mobile +97155 728 8148

Email:

Public Profile:

CAREER OVERVIEW & SPECIALTIES

  • 12 years++ experience in Advertising, Marketing & Event Management
  • Extensive Advertising background - both Above the Line and Below the Line; both Production & Client Servicing
  • Well versed in strategic, retail, event, community, affiliate and cross media marketing
  • Digital Marketing / Social Media champion
  • Strong Project Management skills
  • Solid Account management and business development experience
  • Outstanding experience, knowledge and skills in implementing Grassroot Marketing, Conceptualization of advertising / marketing campaigns / promotions
  • Expert in Below the line (BTL) campaign strategizing
  • Advance events management experience - full production of Events (from conceptualization to implementation) to Event sponsorship Review, Recommendation and Branding.

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EMPLOYMENT SUMMARY (in UAE)

  • Marketing & Business Development Manager @ Emirates Consortium(PRIVATE OFFICE OF SHEIKH MOHAMMED BIN SUROOR AL NAHYAN)– April 2014 to present
  • Director of Marketing & Business Development @ BUZ Management & Marketing Consulting – July 2011 to April 2014
  • Assistant Account Manager @ Rightrack Advertising – August 2007 to July 2011

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BRAND EXPERIENCE

  • Shopping Malls
  • Arabian Center & Lamcy Plaza (
  • The Dubai Mall (
  • Dubai Marina Mall (
  • Ibn Battuta Mall (
  • Industry Association
  • Dubai Shopping Malls Group (
  • Association of Professional Interior Designers (
  • Festivals(Government projects)
  • Dubai Shopping Festival (
  • Dubai Summer Surprises (
  • Dubai Food Festival 2014
  • Currently handling the following brands
  • Abercrombie & Kent – Luxury Travel Company (
  • Jalboot Marine Network (upcoming Coastal Leisure Transport in Abu Dhabi)
  • Bubble Dream Laundry (
  • Retail
  • House of Fraser – Abu Dhabi (
  • Axiom Telecom (
  • Panasonic Middle East (
  • Chopard (
  • Police (
  • Lals Group: Homes r Us, Daiso, G2000, Bossini, Carters (
  • Travel & Leisure
  • Al Tayer Travel / Holidays (
  • IMG Worlds of adventure - under Ilyas and Mustafa Galadari Group (
  • Funky Lanes (
  • Real state
  • Emaar (www. Emaar.com)
  • Damac (
  • Nakheel (
  • Health & Fitness
  • Fitness First Middle East (
  • XFit (
  • Services
  • Western Union Money Transfer (
  • F&B
  • Barcelos Flamed Grilled Chicken (

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STRENGTHS

  • Diversified Project Management skills
  • Wide range of supplier network [Online media developers, Production printers, stand builders, OOH media, Advertising agencies, media buying agencies, direct event entertainment suppliers, event production (lights, sounds, stage) freelance creative designers, cost effective photography & videography production suppliers]
  • Extensive Knowledge of the UAE market and various Target Groups
  • Exceptional contact database and connection with different Ethnic Communities
  • Well connected in Mall and retail sector
  • Excellent Strategic Marketing Skills
  • Creative thinker - Conceptualization of strategies and campaigns
  • Remarkable Power Point presentation skills

PROFESSIONAL EXPERIENCE

Company:Emirates Consortium LLC (Private office of Sheikh Mohammed Bin Suroor Al Nahyan)

Position: Marketing & Business Development Manager (reporting directly to Sheikh’s Adviser & CEO)

Date:April 3, 2014 to present

Company Type:Investment Holding Company

Background:

  • Emirates Consortium LLC is an Investment Holding Company with a diversified investment portfolio.
  • Its subsidiaries and joint ventures are made up of companies in the Manufacturing/Industrial, Food & Beverage, Energy, Travel, Marine and Construction industries.
  • Current operating companies:
  • Jalboot Marine Network (upcoming Coastal Leisure Transport in Abu Dhabi)
  • Abercrombie & Kent(The world's leading luxury travel company)
  • Bubble Dream Laundry (UAE’s largest and most technologically advanced B2B laundry company)

Role:

  • Design, implement, and facilitate annual marketing strategy for the company:
  • Plan includes a 360 degree implementation that covers ATL, BTL, outdoor (OOH), public relations, digital marketing, strategic alliances / partnerships, sponsorship marketing, tactical campaigns & events
  • Plan and administer the company’s Marketing Operations budget
  • Identify and handle external suppliers (Ad agencies, production companies & consultants)
  • Support and facilitate development and implementation of business/marketing plans
  • Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth

Company:BUZ Management & Marketing Consultancy (

Position:Director of Marketing & Business Development(reporting directly to CEO)

Date: July 7, 2011 –April 1, 2014

Company Type: Management & Marketing Consultancy Firm

Specialty:

  • Strategic Marketing & Management Consultancy
  • Public Relations
  • Events & Exhibitions
  • Digital marketing & Social Media

Achievements / Highlights:

  • Brain behind Major Strategic Marketing Campaigns and activations for various brands (AED4million – AED21million activation investment)
  • Served as the project manager for major projects
  • Various Government initiatives
  • Dubai Shopping Festival & Dubai Summer Surprises 2011 – 2014
  • Dubai Shopping Malls Group 2011 - 2014
  • Dubai Shopping Festival Restaurant Promotion 2014
  • Dubai Shopping Festival Gold Promotion 2014
  • Dubai Food Festival 2014
  • Activations by Private companies
  • Full pledged marketing promotions / campaigns
  • Key contributor to major event related activations (Concept, planning, production & execution)
  • Overseeing the Digital Marketing team that handles:
  • Social Media Marketing
  • SEO
  • Online advertising
  • Online Marketing
  • Reconstructed the company’s full operational procedures with alignment to current trends and standards [Strategy and proposal creation; brand/product research; billing and invoicing procedures; Presentation formats and execution)
  • Improved brand strategy creation quality which lead to higher percentage of project closure
  • Handheld the Marketing, PR, Events and Digital division which lead to a better output from the divisions
  • Polished, controlled and lead the Business Development team which resulted to higher sales return
  • Increased the company’s profitability by:
  • Creating a realistic, cost effective and profitable Marketing Strategies
  • Expanding supplier database for competitive activation costing
  • Retaining projects to support the company’s cash flow

Company: Rightrack Advertising (

Position: Assistant Account Manager (reporting directly to Managing Director)

Date: August 2007 - July 2011

Company Type: Advertising Agency

Specialty:

  • BTL Advertising
  • Grassroot Marketing
  • Event Marketing

Achievements / Highlights:

  • Handled Western Union Money Transfer as the main account
  • Managed AED 6 - 8 Million annual budget on Below the line activation for UAE / GCC activation to Philippines Market
  • Functioned as an extension of the brand’s marketing team by proactively coming up with brand activation strategies and proposals
  • Go to guy for event sponsorship assessment and recommendation
  • Maximized opportunities / visibility in Event branding
  • Conceptualized, produced and managed community events
  • Managed community events and served as the face of the brand (regularly every weekend for 4 years)
  • Conceptualized and handled tons of grassroot activation for the brand
  • Established strong rapport with community leaders

Company:Freelance

Position:Marketing Strategist

Date:January 2005 – January 2007

Company Type:N/A

Specialty:

  • Marketing Strategy development

Achievements / Highlights:

  • Conceived and implemented winning marketing strategies for various brands / industries:
  • Retail
  • Apparel
  • F&B
  • Travel & Tourism
  • FMCG
  • Services
  • Health & wellness
  • Automotive

Company:Optimum Mileage

Position:Marketing Consultant

Date:December2003 –December 2004

Company Type:Marketing Consultancy Firm

Specialty:

  • Marketing Strategy development

Achievements / Highlights:

  • Conceived and implemented winning marketing strategies for various brands / industries:
  • Property
  • Telecommunications
  • Retail
  • Apparel
  • F&B

Company: Livewire Productions

Position: Marketing & Events Assistant

Date:June 2002 – November 2003

Company Type:Events Company

Specialty:

  • Event Conceptualization, execution and management

Achievements / Highlights:

  • Handled Top of the line events from musical concerts, fashion shows, product launches, corporate events, mall tours and bar tours

Company: ABS-CBN Broadcasting Corp. ( (

Position: Marketing Assistant – Studio Tours

Date: November 2000 – January 2002

Company Type: Commercial Television Network

Specialty:

  • Entertainment programs
  • News & current affairs

Achievements / Highlights:

  • Handled International marketing for Middle East

EDUCATION

Degree: Bachelor of Science in Commerce Major in Business Management and Entrepreneurship

School: San Beda College (

City/Country: Manila, Philippines

Date: 1998 - 2002

Status: Completed