Brandon Hall Group’s Human Capital Management Academy (HCMA)©

Brandon Hall Group’s Human Capital Management Academy (HCMA)

What is HCMA?

Brandon Hall Group’s Human Capital Management Academy (HCMA) is your answer to improved and sustained business success. Each interactive, HRCI certified*, laboratory-type workshop is a 1 or 2-day experience to explore mission-critical business imperatives and create action plans to accelerate business results.

Open Enrollment and Private Workshops

  • Our open-enrollment, public offerings provide an opportunity to join 15 or more like-minded leaders from a variety of industries for an in-depth exploration into the art and science of organizational performance excellence.
  • In our members-only private offerings, a company’s senior business and talent leaders come together to explore enterprise-wide talent challenges in the context of their unique culture, business lifecycle, and forward-looking business goals. Private offerings are offered in both virtual and live, on-site formats.

Regardless of the format – open enrollment offered several times a year, or private offerings – each HCMA experience provokes healthy debate, creative disruption, and stimulating examination of the heartbeat of extraordinary and sustained performance.

Flexible Workshop Format

Workshops are offered in a variety of formats to fit organizations’ needs and budgets:

  • 2-day, in-person experience
  • 1-day, in-person inexperience
  • 8-hour, virtual experience – broken into 2-hour segments
  • 4-hour virtual experience – broken into 2-hour segments.

All formats for private offerings can be customized for the organization. All workshops present research--based leading practices and benchmark data. All workshops longer than 4 hours also include diagnosis of current-state talent practice health, and planning for a higher-impact talent strategy through online assessment tools, small group work, large-group sharing, and panel discussions. Workshop participants will leave with action plans to execute meaningful change the first day back on the job.

What Do The 2-Day Workshop Agendas Look Like?

Each offering has a similar organizational structure with clearly stated learning objectives, but adapted to the specific topic. Below are the modules and learning objectives that underscore each 2-day experience. Shorter workshops all some include elements of the 2-day agenda, adjusted for time.

Day 1
Discovering Leading Practices, Defining Current State, and Planning for Future State
Time / Module / Objectives
a.m. / 1: Understanding What Leading Practice Looks Like
Lecture /
  • Understand the science-based research
  • Learn leading practices of high-performance organizations
  • Learn benchmark data of high-performance organizations
  • Learn leading culture, governance, measurement (metrics), and technology practices of high-performance organizations

2. Assessing the Health of Your Current Capabilities
Independent Tool Work and Table Top Discussion / Using Brandon Hall Group’s proprietary Framework, Impact Model, and/or online diagnostic tool:
  • Define your organization’s strategic business goals and priorities
  • Identify your current people resources
  • Identify current design of your processes
  • Identify your current culture, governance, measurement, and technology solutions
  • Diagnose the maturity level of your current state regarding people, process, culture, governance, measurement, and technology

p.m. / 3. Planning For a High-Performance Strategy
Independent Tool Work and Table Top Discussion / Using Brandon Hall Group’s proprietary Framework, Impact Model, and/or online diagnostic tool:
  • Define your desired state maturity level
  • Identify the level of change desired for people, process, culture, governance, measurement, and technology to move toward desired state
  • Identify actions for improving the impact of each practice that is not high performance
  • Define the criticality of execution for each action
  • Define the execution timeline (near-term, mid-term, long-term) for each critical action
  • Identify metrics to measure progress against desired state

4. Defining the Scope of The High-Performance Transformation Effort
Independent Tool Work, Table Top Discussion, Peer Panel, Large Group Discussion /
  • Create draft action plan to move current state towards future state
  • Summarize the transformation effort needed to move from current state to desired state
  • Validate the catalysts for desired change

Day 2
Executing on Future State Strategy
a.m. / 5. Creating a Project Plan to Ensure Execution
Lecture, Independent Tool Work, Table Top Discussion /
  • Understand a stage gate approach to action planning implementation
  • Define the stage gates critical for implementing your desired state action items
  • Define the timeframe and critical path to execute on your action items/strategy
  • Assign responsibility and accountability for each action step

6. Building the ROI Business Case
Lecture, Independent Tool Work, Table Top Discussion /
  • Learn leading practices for developing ROI
  • Identify the essential elements of an effective business plan
  • Identify your business case for desired state
  • Document your business case for desired state
  • Define your plan for socializing your desired state business case with key stakeholders

p.m. / 7. Designing Your Road Map to Success
Lecture, Independent Tool Work, Table Top Discussion /
  • Learn critical elements of a change process
  • Rate organizational readiness for change
  • Learn leading practices for stakeholder identification
  • Learn leading practices for effective communication
  • Learn leading practices for effective risk management
  • Identify your key stakeholders for desired state
  • Define your communication plan for desired state
  • Define your risks and risk mitigation plan for desired state
  • Build your “elevator pitch” for change/for desired state

8. Getting Started
Lecture, Large Group Discussion, Participant Capstone Presentations to Large Group /
  • Define the common barriers to implementing desired state
  • Define common success factors to implementing desired state
  • Define 2-4 critical learnings in moving towards desired state
  • Present business cases/success roadmaps for immediate execution
  • Ask questions

Post-Workshop (Optional) / 9. Earning Your Strategy Planning & Implementation Certification /
  • Discuss real-time challenges and obstacles hindering the effective implementation of your Business Case
  • Define workarounds or alternative actions to avoid stalling the implementation of your Business Case
  • Earn your Brandon Hall Group certification for effective Strategy Planning & Implementation

Who Facilitates the Workshops?

Brandon Hall Group senior leaders, analysts and consultants facilitate workshops. With more than 100 years of collective experience in facilitating senior-level workshops and subject matter expertise in each facet of human capital management, you can count on discussions to be thought provoking, insightful and actionable.

Most facilitators hold master and/or doctoral level degrees, have earned a PHR, SPHR, or GPHR, and will share their first-hand stories of human capital and talent strategy implementation success (and failure) over the last 20+ years.

For more information on our facilitation team, please visit their individual biographies here: (insert link here from I think it may be time to update bios

Why HCMA?

Our workshops prepare leaders to evolve their talent practices for measurable business impact -- enough reason on it own to sign up now. Our modules, regardless of workshop title or format, are research-based repositories from which executives, other business leaders, HR and talent leaders can pull content chunks to inform critical talent decisions and actions.

Whether building a business case for acquisition of talent technology, establishing talent governance, communicating about the health of your current talent management, defining the measurement strategy for talent processes, offering benchmark data for comparison against high-performance organizations, or executing on a new onboarding approach to optimize the long-term performance of your organization, our sessions arm you with analytics-based leading practices, toolkits to enable straightforward execution, and a network of peers to serve as a perpetual resource. In short, leaders leave our sessions with the tools they need just when they need them the most.

What’s My Investment?

The standard pricing schedule for open enrollment and private offerings is:

OPEN ENROLLMENT – 2-day program

# of attendees from same company / Brandon Hall Group Member / Non-Member
1-2 / $2950 / $3350
3-5 / $2750 / $3150
6-9 / $2450 / $2850
10+ / $2250 / $2650

OPEN ENROLLMENT – 1-day program

$2350/person

$2150/person (for 3-5 people from same company)

$1950/person (for 6-9 people from same company)

  • $1650/person (for 10 or more from the same company)

# of attendees from same company / Brandon Hall Group Member / Non-Member
1-2 / $2250 / $2650
3-5 / $2050 / $2450
6-9 / $1850 / $2250
10+ / $1550 / $1950

PRIVATE CORPORATE OFFERING -- 2-day format

# of attendees / Brandon Hall Group Member / Non-Member
C-Suite Executive (1) / Complimentary / Complimentary
1-5 / $2950 / $3350
3-5 / $2750 / $3150
6-9 / $2450 / $2850
10+ / $2250 / $2650

**Price does not include travel, food and lodging for Brandon Hall Group facilitators

Note: Earning your Strategy Planning and Implementation Certification from Brandon Hall Group is a separate investment. Please click here for more information.[LL1]

What Workshops Are Offered?

The Academy officially launches in July 2015 with “Accelerating Business Performance Through Leadership Development” available as a public enrollment offering in Chicago.

Several other workshops will be available later this year and next in different cities across the US –exact dates and locations to be announced. If you are interested in hosting an open enrollment session, please contact us < insert email address here >. Hosting organizations receive complimentary registration for up to five participants and discounted registration for up to three more. [LL2]

Open Enrollment Calendar[o3]
Month / Workshop / Location
July 2015 / Accelerating Business Performance Through Leadership Development
Download course brochure. / July x-x
New York City
Click here for detailed location information.
November 2015 / Technology Selection
Download course brochure. / September?
Click here for detailed location information.
January 2016 / Helping Leaders Improve Team Performance
Download course brochure.
Onboarding
Download course brochure. / Fort Lauderdale
Click here for detailed location information.
March 2016 / Talent Acquisition
Download course brochure. / TBD
Click here for detailed location information.

How Do I Sign Up?

To ensure the collaborative and productive peer-with-peer interactive laboratory-style approach, session seating is limited. Please go to

(insert proper link) to register for the sessions of your choice.

Who Do I Contact To Answer Questions I Still Have?

We encourage your questions and comments! Please contact us at (insert proper email address here). You can expect our response within 1 business day, usually sooner!

*For those HR and talent leaders who require recertification credits toward PHR, SPHR, GPHR, or similar standing, our sessions are your answer. Each session is accredited by HR Certification Institute ( and offers those successfully completing credit hours with some offerings as much as 10 hours or more.need to work on language here. Don’t think we can guarantee certification

© 2015 Brandon Hall Group

[LL1]Need to determine if we include this

[LL2]Probably need to pull this

[o3]Needs to be updated