In Ekaterina Soyak, CEO, EMTG Company, organizer of the days leading up event mentioned below answered to the 6thWEj questions on the eve of the VI-th International specialized exhibition VendExpo-Russia, which will take place on be held from 13 to 15 March 13-15 2012 at the ExpoCenter, Ekaterina Soyak, CEO of EMTG and event organizer answered some of WEj’s questions.Expocentre.
Which trends do you notice in the vending services market today? do you think worth attention?Where is the market heading?is moving?
One of the most striking trends is theWell, vending industry’s willingness to expand “into the streets.” Until recently,street” can be mentioned as one of the most striking trends. Previously, there have beenwere almost no vending machines outdoors.Now, operators and manufacturers are preparing to put their machines on the streets of various Russian cities.
Who are the biggest global players in this industry?What are some of the latestmost popular vending ideas?directions?
If we’re talking talk about the vending machines manufacturers, it is the Italian firms Rheavendors and Necta and the American Crane Merchandising Systems are the biggest..These companies are present in our market as well.MajorSuch major manufacturers like as Fas, Saeco (Italy), Azkoen, and Jofemar (Spain)are also worth mentioning.As forSpeaking of Russian manufacturers, the largest one is the St. Petersburg-based Unikum. “Unikum”.In Russia,coffee vending machines account for the majority of vending business – up to 65-70%.SnackThe share of snackvending machines account for s to 20% and the remaining 10% areis a variety of differentvending machines.
How attractive do you thinkis our market is to foreign manufacturers?What are the main differences in developingbetween the development of vending services market in Russia and in Europe?
Russia is certainly of interest to foreign manufacturers as a targetvending servicesmarket.The vending industry is very poorly developed Vending in our country, is developed very poorly, but all the major foreign manufacturers tend to be represented here with hopesin the hope of great future potential.If we talk about the distinctive features in the development of vending here versusand there, in Russia, old ladies, selling different products on the street are still one of the major competitors toof vending machines is still the numerous old ladies selling different small items outside.The under-developed.In general, the lack of development of infrastructure and common problems associated with small businesses areis exactly what generally distinguishdistinguishes us from Europe and slows down the development of this industry in our country.
How difficult it is to open this kind of business?What is the average net profit ratio?percentage of this business?
ProfitabilityWell, profitability in the vending business is about 20%.Much depends on the location of the place where you place your vending machines.IfIt is clear that ifa vending machine is placed in a high-traffic public place, with many people walking pass it will obviously, it would be more profitable than onecompared to the same vending machines placed in a low-traffic area.some empty place where there are no people around.
It’s no is not harder to open and maintain athe vending business than any other kind of business. Vending in Russia is only in its early stagesbeginning, and it is easier to work in an emerging market than in athe developed one.Concerning anyAs for the state support, there are no special programs for this industry.kind of business. However, there are a number of programs aimed at supporting and developingdevelopment of small businesses, including start-ups.Any So any entrepreneur may could take advantage of them, including those who want to get intodo the vending business.
How will VendExpo Exhibition 2012 be different from the last year? event? What new directions and companies and new trends will be represented?presented there?
VendExpo exhibition2012 will feature newcomers,bring together debutantes, both foreign companies and Russian: Merkur Gaming GmbH, Componenti Vending SpA, Reefing, In Spb, “Rifing”, LLC, “InSpb”, LLC, “Novaya Era, the Era”, LLC, “A7 Group,group”, LLC and others.TheIn total, the exhibition will be attended by companies from 9 countries with and 16 foreign companieswill be among its participants.
The businessBusiness program of the above-mentioned exhibition offers trainings and workshops to both market newcomersfor beginners and companies wantingwhich aim to develop their existing vending network.DiscussionThe central issues of discussion among market participants will focus oninclude: factors that which may influence industry the development of the industry in 2012 and what could further fostermay contribute to the growth oror deter growth.it.