Avaya Market Overview Template

/ The total market demand and opportunity for Avaya to sell to all branch solutions is $12.0 B in FY2008 which encompasses both Avaya product components and services for branches/stores. Services revenue makes up 60% of the opportunity while product components make up 40%. CAGR for our solutions in this area is projected to be 8.1%.
An associated $17.5B opportunity in FY2008 exists in the Headquarters of the same companies to sell technology such as campus IPT and CallCenters supporting branches. In other words, sales to the branch are critical for Avaya to maintain leadership globally with HQ sales and HQ penetration of contact centers and enterprise communications will help to leverage branch sales.
The Total Market demand for such Centralized Solutions is expected to be one-third of the $12.0B, or $4B while Distributed Solutions and related Extended solutions will share the larger opportunity segment of $8B.
/
  • Avaya is tasked to grow to gain a minimum of 20% market sharefor the Branch opportunities over 3-5 years,
Global / NA / EMEA / APAC / CALA
TMD 2008 ($b) (total opportunity)
•Financial Services
•Retail
•Information & Comms / $4.1B
$1.5B
$1.2B
$1.4B / $2.1B
$0.8B
$0.7B
$0.6B / $0.8B
$0.3B
$0.2B
$0.3B / $1.0B
$0.3B
$0.2B
$0.4B / $0.3B
$0.1B
$0.1B
$0.1b
# Firms (total)
•Financial Services
•Retail
•Information & Comms / 6,191k
30,196k
2,632k / 690k
1,116k
103k / 1,670k
9,567k
576k / 2,742k
12,988k
1,560k / 1,090k
6,524k
392k
# Firms (multi-site, >100 empl)
•Financial Services
•Retail
•Information & Comms / 106k
270k
11k / 22k
35k
1.7k / 31k
61k
2.7k / 44k
142k
6k / 9k
32k
1.1k
# Locations (>10)
•Financial Services
•Retail
•Information & Comms / 3,200k
6,550k
1,089k / 375k
453k
77k / 732k
1,775k
235k / 1,728k
3,258k
1,089k / 366k
1,019k
126k
/
  • The # of branches being deployed by global enterprises is on the rise
  • Branch decision makers are consolidating across the enterprise from a more fragmented local manager only decision making process of the past
  • Sales cycle trend for global enterprises: refresh the old, standalone telephony technology (small PBXs and key systems) at branches and deal with end-of-life/support incumbentvendor support issues.
  • A strategic refresh of branch communication solutions to improve customer service and workforce productivity is a gaining awareness strategy by CIO’s and other key LOB decision makers.

/ Primary Competition Globally - Nortel, Cisco
Siemens and Alcatel may be Primary competition in some global regions and in certain branch communication projects
/ Vertical Networks, Microsoft,Shortel, Panasonic, Toshiba
/ See also Avaya Intelligent Retail Store and Avaya Intelligent Branch BankingSolution Playbooks for additional details for these solutions.
  • Financial Services/Banking
  • Government
  • Health Care
  • Information & Communications

© 2007 Avaya Inc. All rights reserved.Avaya – Proprietary & Confidential. Under NDA 1