A Topical Outline Is Listed Below

Hi,

The Wisconsin Broadcasters Association Foundation (WBAF) is offering a broadcast marketing seminar on the UW-Stevens Point campusin April. The WBAFhas pledged its financial support so that youcan take advantage of the Radio Advertising Bureau’s (RAB) Certification program to become a Radio Marketing Professional (RMP). The highly regarded RMP Certification Seminar,underwritten by the WBAF, is presented in a two day format. No travel is involved. The seminar is scheduled for Tuesday, April 1, 2014 from 3:30pm to 6:30pm and Friday, April 4, 2014from 9:00am to 11:45am inroom 239CAC. The RMP Certification is beneficial ifyouwant to work in broadcast sales or a related business and marketing area. The seminar will introduceyou to the business portion of media and helpyou understand how media sales/marketing operates in the broadcast industry and how it relates to programming decisions, including those involving news and sports broadcasting.

The benefits include an opportunity to take the RMP exam oncampus; a greatly reduced rate for the RMP course and exam (The normal cost for the RMPis $329.); expert assistance with exam material from a veteran instructor; acquisition of RMP certification to add toyour resume; additional broadcast marketing knowledge to supplement what is being taught in the college classroom; and, if desired,your name sent to radio stations around the state indicating thatthey have passed the RMP exam.

Thanks to the generous financial support of the WBAFthe cost per student is $20.00. This includes materials, instruction, and the certification exam. Registration is available at

A topical outline is listed below:

Radio Marketing Professional Certificate Endorsed by the Radio Advertising Bureau

The RAB’s Radio Marketing Professional (RMP) diploma course is an entry-level program in the professional certification series for sellers with less than 18 months experience. This course is being taught in seminar form on campuses throughout the state so valuable hours won’t be tied up with travel. Candidates must successfully complete a multiple choice exam containing 100 questions to earn the RMP designation and receive a diploma. The exam is given on the second day of the seminar.

Key concepts covered include:

The Role of the Radio Marketing Consultant • Prospecting—Finding and Evaluating Prospects • Getting the First Call Appointments • Client Needs Analysis • Elements of a Good Written Proposal • Differences between Features and Benefits• Understanding Competitive Media • Benefits of Radio • Designing Successful Schedules • Role of Creative Advertising • Designing the Best Presentations • Addressing Objections and Closing • More Sales Through Buyer Style Identification • Resources of the Radio Advertising Bureau • Fundamentals of Co-op Advertising • Non-Traditional Revenue • Goals and Time Management

Below are some of the unedited comments from students who participated in the seminar in 2012 & 2013 at UW-Stevens Point

What did you like most about this seminar?

Easy to follow;

Presented well; felt prepared for exam;

Well explained; easy to understand;

Not boring;

The instructor was very friendly;

Quick and cheap;

The pace;

Concise and to the point;

Interesting, great teacher;

Fast…to the point…instructor was good;

The material and explanation of WBA and RAB resources;

Learned a lot in a short time;

Learned some good techniques to apply to selling radio advertising;

Pretty interesting…can be applied further than just radio;

Enthusiasm and personal stories;

Information and relevant examples.