Subject Line: Why Attendance at APC 2015 Is Critical for Our Business

To: Your manager

From: You

Subject line: Why Attendance at APC 2015 is Critical for our Business

Dear <Manager’s name>,

The 2015 Microsoft Australia Partner Conference (APC) will be held from 31 August – 3 September. APC is Microsoft Australia’s largest event for partners, drawing more than 1500 attendees from across Australia. This conference brings together so many thought leaders from across the global to connect with Microsoft Partner ecosystem in Australia. It is an incredible opportunity for me to create leads, network to discover new opportunities for our business, and pursue strategic partnerships. I’ll also be able to hear directly from Microsoft’s leaders such as Phil Sorgen and Pip Marlow to understand the future direction of the Partnership and meet with Microsoft employees to ultimately strengthen our partnership.

I’ll also be attending a variety of sessions—Keynotes, Masterclasses—for me to learn about and develop sales, marketing and leadership strategies while increasing my technical and business acumen with Microsoft products and solutions.

Above all, APC is about Microsoft and partners uniting to drive profitability. My participation in the conference is an investment for our business: it would help me to provide additional value to our company by expanding our network, as well as drive personal development so that I can provide our customers with better solutions. I also believe that attendance at APC would assist with the following company initiatives:

· [insert initiative or project name]

I’m committed to keeping costs low, which is why I’ve provided an approximate breakdown of the costs for you here:

Airfare $[insert dollar value]

Transportation (between airport and hotel) $[insert dollar value]

Hotel accommodations $[insert dollar value] per night

Meals $[insert dollar value]

Registration for an all-access pass $1,695 [check current price]

Total: $[insert dollar value]

This conference, should I have your support for my attendance, will give me the chance to open up new avenues for business for our company. If you want to learn more about the conference, please visit www.microsoft.com.au/apc, I encourage you to visit the APC Agenda page especially—it is the best example of the hundreds of opportunities that APC provides partners like ourselves.

After I attend, I would be happy to provide a post-conference report in which I will give an overview of my experience at the conference, share key insights and best practices, and suggest new strategies for our business based on what I have learned.

Thank you for your time and consideration,