Music Business Handbook and Career Guide 11e – Baskerville – Instructor Resource
Chapter 1: Overture
1. The overall music business today is worth how much?
a. Millions of dollars
b. Hundreds of millions of dollars
*d. Billions of dollars
e. Trillions of dollars
Cognitive Domain: Knowledge
Answer Location: Chapter Introduction (same information also referenced in the Preface)
Question Type: MC
2. In 2014, the number of legal music downloads in the United States was______.
a. less than 100 million
b. between 100 million and 300 million
c. between 300 and one billion
*d. greater than 1 billion
Cognitive Domain: Knowledge
Answer Location: Music and Society
Question Type: MC
3. What proportion of Americans plays a musical instrument?
a. 1 out of 2
*b. 1 out of 5
c. 1 out of 20
d. 1 out of 40
Cognitive Domain: Knowledge
Answer Location: Music and Society
Question Type: MC
4. The rise of the Internet and P2P file sharing presented the music industry with its first major challenge from changing technology.
a. True
*b. False
Cognitive Domain: Knowledge
Answer Location: Art Versus Commerce
Question Type: TF
5. Who was more successful generating revenue for themselves from live music performances?
a. Cathedral choirboys of the Middle Ages
b. Wolfgang Amadeus Mozart
*c. P.T. Barnum
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
6. Performers in minstrel shows of the 19th century were______.
a. exclusively black performers
b. exclusively white performers in blackface
*c. black and white performers
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
7. The first million-unit seller in the U.S. music business was______.
*a. sheet music for “After the Ball” in 1892
b. the LP movie soundtrack from The Third Man in 1949
c. the vinyl single of Paul McCartney’s “Yesterday” in 1965
d. a prerecorded videocassette of Michael Jackson’s “Thriller” in 1983
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
8. The American style of music first became a world style at what time?
a. In the 1920s, as the economy grew rapidly prior to the Great Depression
*b. In the 1940s, as World War II spread U.S. culture
c. In the 1960s, as a counterreaction to rock’s British Invasion
d. In the 1990s, as illegal file-sharing led to massive downloading around the globe
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: MC
9. What caused music publishers in the United States to close down their regional offices and focus their staffs and energies on cities such as New York City, Chicago, and Los Angeles?
*a. Network radio
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: SA
10. Discuss some of the major factors that led to the boom in the U.S. record business in the 1950s through 1970s.
*a. The invention of the long-playing vinyl album, allowing more songs on a single disc, coupled with increasing spending power and the popularity of radio fueled the growth of recorded music. Later stereo and generally higher-fidelity caught the imagination of the listening public. In the 1960s and into the 1970s, popular music captured the restless mood of the era, becoming the sound of the new generation.
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: ESS
11. Compact discs (CDs) were first introduced commercially in what decade?
a. 1960s
b. 1970s
*c. 1980s
d. 1990s
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: MC
12. Guilds first became important for working musicians in Western Civilization in which period?
a. 11th and 12th centuries in Iberia (Spain and Portugal)
*b. 15th and 16th centuries in Germany
c. 19th century in parts of northern Europe and Russia
d. 20th century with the formation of the American Guild of Musical Artists (AGMA)
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
13. Early musicians’ guilds concerned themselves exclusively with wages and salaries, leaving the question of artistic standards to the purview of noble patrons.
a. True
*b. False
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: TF
14. In what period did audiences in the United States and Europe begin accepting that they would need to pay to see a musical performance?
a. 1600s
b. 1700s
*c. 1800s
d. 1900s
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
15. Your textbook cites which figure as a significant early promoter of a professional musician who was a relative?
a. Hiram Handel
*b. Leopold Mozart
c. Beatrice Beethoven
d. Clyde Debussy
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
16. Which musical instrument typically adorned the parlor of upper-middle-class American families as the 20th century dawned?
*a. Piano
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: SA
17. Outside of Africa, it first became commonplace for musicians of African origin to entertain white audiences on which continent?
a. Asia
*b. Europe
c. North America
d. South America
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
18. The merchandising methods that were widely employed in the music publishing industry were first developed when?
a. Before the Civil War
*b. Late 19th century
c. Immediately after World War I
d. Immediately after World War II
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: MC
19. Print music publishers initially feared radio’s impact because it could shorten the period a hit song would be a big seller.
*a. True
b. False
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: TF
20. Discuss at least one reason for the collapse of vaudeville.
*a. Movie musicals created competition, the Great Depression reduced buying power, and radio became a popular medium.
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: ESS
21. Which force in mass communication first powered the popularity of big bands as “name” bands?
*a. Network radio
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: SA
22. The dominance of the popular singer in the music business began in what era?
*a. 1930s to 1940s
b. 1950s to 1960s
c. 1970s to 1980s
d. 1990s
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: MC
23. Which record label first introduced the LP?
*a. Columbia
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: SA
24. Which kind of 20th-century merchandiser allowed music lovers to buy records in a wide variety of retail environments?
a. Indie labels
b. Neighborhood record stores
*c. Rack jobbers
d. Pandora
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: MC
25. By the 1970s, investors became attracted to the music business because of the great potential to make money with recorded music.
*a. True
b. False
Cognitive Domain: Knowledge
Answer Location: Mass Media
Question Type: TF
26. The word infami was coined by social critics to describe Mick Jagger in the early days of the Rolling Stones.
a. True
*b. False
Cognitive Domain: Knowledge
Answer Location: Finding a Paying Audience
Question Type: TF