JOB DESCRIPTION

Post title: Marketing and Communications Executive

This is a temporary role to cover maternity leave – up to 12 months

Responsible to:Chief Executive

Hours of Work:25 or37 hours per week

Location: Treetops Hospice Care, Derby Road, Risley, DE72 3SS

1.Overall Purpose of the Role

1.1To provide expertise in marketing and communications within Treetops Hospice Care in order to raise awareness of and positively promote the work of the charity.

1.2Be the gatekeeper of the Treetops Hospice Care brand, to ensure consistency of style and message in all promotional activity and information, and to ensure it reflects the ethos and values of the organisation and is sensitive to the needs of our service users.

1.3Monitor and review an internal and external marketing and media strategy, working with the Senior Management Team (SMT) and other managers to ensure that they are implemented effectively to enhance and develop the Treetops Hospice Care brand, image and public profile and to promote organisational cohesion.

1.4Work with all departments in the organisation to support and promote major fundraising events and awareness-raising campaigns, including Hospice Care Week.

2.Main Tasks

2.1Manage External Communications

Enhance the reputation and perception of Treetops Hospice Care through well-targeted communications, with appropriate content delivered through appropriate media.

  • Manage the hospice’s social media (including Facebook, Twitter, LinkedIn), including staff training, regular updates, and monitoring.
  • Produce and/or coordinate the production of up to date, high quality promotional/marketing literature in a variety of formats including leaflets, booklets, adverts and posters.
  • Arrange photography and manage the photo library.
  • Ensure all staff follow theTreetops HospiceCare Communications Handbook
  • Proof read and sign-off on communication produced by all other departments, for example, fundraising event posters and Lottery registration forms.
  • Review the website on a regular basis and ensure that it provides factuallycorrect and up to date information.
  • Send the monthly e-newsletter
  • Write and edit the twice-yearly newsletter Treetops Today
  • Assist clinical services with the development of a variety of information resources for guests, carers and professionals which are easily accessible. This will include assistance with preparing supporting material for conferences, training and other events.
  • Identify opportunities for advertising.

2.2Manage Internal Communications

Offer regular advice to the Chief Executive and Senior Managers oncommunications planning.

  • Edit and produce a monthly staff and volunteer newsletter, Team Talk
  • Manage the staff intranet

2.3Manage Media Relations

Work with the PR & Marketing Executive to oversee and coordinate all contact with the media on behalf of Treetops Hospice Care.

  • Ensure a proactive approach to generating media interest for Treetops Hospice Care
  • Issue press releases and arrange photo/interview opportunities
  • Ensure journalists visiting the hospice are chaperoned at all times, and communicate with the relevant departments in making the arrangements
  • Monitor press coverage and maintain the cuttings folder
  • Encourage and arrange for the writing and publication of case studies in the written media.
  • Make sure all service users have signed consent forms and are happy to be featured in the press. As part of this maintain the consent form folder.

2.4Marketing for Fundraising

A large part of this role will involve working with the Fundraising team so the post holder must be flexible and enthusiastic about the needs of this team.

  • Work with the fundraising team to promote their events, including press releases, social media and website articles.
  • Ensure the timely provision of high quality exhibition/display materials
  • Where appropriate act as photographer at events
  • Attend regular marketing/fundraising meetings
  • Support the Head of Fundraising in the production of Direct Mail as and when required.
  • Inform the fundraising team of advertising opportunities
  • Work with the fundraising team to identify and develop a small group of speakers for fundraising and supporter events and train them in this activity.

2.5Manage the involvement of service users in income generation activities

Many fundraising campaigns are enhanced by the involvement of clinical service users sharing their personal stories. The role of Marketing and Communications Executive is work with clinical services to maintain a duty of care towards each person, ensuring their involvement is always carried out sensitively and respectfully.

  • Produce a strategy, policy and procedures in regard to this element of work
  • Develop a register of supporters who would like to tell their stories to a wider public, detailing how they are prepared to help
  • Ensure supporters understand the potential implications of involvement with the media. This will include explaining their right to withdraw at any time, their right to support by Treetops Hospice Carestaff, and any confidentiality issues.
  • Ensure guests and carers are not exploited or misused by the media or fundraising staff.

2.6Manage budgets associated with the above tasks

Prepare an annual income & expenditure budget andmonitor and control expenditure against that budget.

3.Other Tasks

3.1Adhere to Treetops HospiceCare’s health and safety procedures and regularly update and maintain your knowledge of safety rules, fire drills, internal security and accident procedures.

3.2Adopt a positive and reflective approach to personal and professional development, participating constructively in an annual performance review.

3.3Participate in a programme of professional development in support of the needs of the Organisation.

3.4Perform other duties appropriate to the role as required.

The above outlines the duties required for the time being to indicate the level of responsibility. It is not a comprehensive or exclusive list and duties may be varied from time to time which do not change the general character of the job or the level of responsibility.

The post holder will contribute positively to a harmonious and collaborative working environment.

Person Specification: Marketing and Communications Executive

Essential Experience:

E1Previous experience of working in the marketing/communications field

E2Excellent communication, written, presentation and interpersonal skills

E3Effective organisational, time management, project management and administrative skills

E4Good keyboard skills

E5Proven record of collaborative working

E6Previous experience of social media management including Facebook and Twitter

Desirable Experience:

D1Working in the charity sector, preferably with an organisation similar to Treetops Hospice Care

D2 Familiar with Raisers Edge or equivalent database

D3Working with volunteers

Essential Knowledge:

E7Educated to degree level or equivalent

E8MS Office

E9Website and development (Word Press)

Desirable Knowledge:

D4Relevant marketing, PR or communications qualification

D5Adobe Creative Cloud, or equivalent

D6Member of the Institute of Marketing

D7Member of the Institute of Public Relations

Essential Personal Qualities:

E10A personal commitment to and sympathy for the philosophy of hospice care

E11Resourceful, energetic and creative approach to work

E12A collaborative approach which is courteous, confident and consistent, approachable and non-confrontational

E13Work well under pressure

E14Flexible

Other Essential Requirements:

E15Current UK driving licence

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