Catalyst PR Deliverables and Results
April 1, 2014 to March 31, 2015
PR Contract Deliverables:
- Press Releases - 18 to 24
- Bylined Articles – 10
- Speaker Abstracts – 15
- Award Applications – 8
Progress as of 10/1/14:
Press/Analyst Activities / Q3 May-July / Aug 2014 / Sept 2014 / Oct 2014 / Q4 Aug-OctPress Releases / 9 / 1 / 2 / 3
Media Interviews secured / 11 / 0 / 7 / 7
Analyst Briefings / 0 / 0 / 0
Award Submissions / 4 / 0 / 0 / 0
Speaking Proposals / 5 / 0 / 0 / 0
Byline Articles / 9 / 4 / 3 / 7
Social Media Results
Twitter/New Followers / 453 / 282 / 182 / 464
Twitter/@Mentions / 302 / 111 / 152 / 263
Twitter/Retweets / 198 / 69 / 840 / 909
Twitter/Connections Made / 402 / 341 / 183 / 524
Twitter/Engagement / 45% avg. / 55% avg. / 48% avg. / 52% avg.
Twitter/Influence / 91% avg. / 100% avg. / 100% avg. / 100% avg.
Press Results* (Amendola)
Online site / 189 / 266 / 256 / 522
Blogs / 49 / 13 / 7 / 20
Trade Press / 26 / 2 / 3 / 5
Magazines / 118 / 9 / 10 / 19
Dailies / 20 / 5 / 1 / 6
Press Releases (18-24 contracted, 11 delivered):
1. September 11, 2014
Analytics Outweighs Accountable Care, Population Health, ICD-10 as IT Priority
2. September 3, 2014
Community Health Network to Create Single Source Truth with Health Catalyst
3. August 26, 2014
World Economic Forum Names Health Catalyst a Technology Pioneer
4. July 29, 2014
HAS ’14 Adds Keynote Speakers, New Sessions, and Expands Attendee Limit
5. July 13, 2014
University of Kansas Hospital
6. June 23, 2014
New Financial Analytics App Lets Hospitals Cut Costs While Improving Quality
7. June 19, 2014
Fraser Bullock Elected Chairman of the Board of Health Catalyst
8. June 17, 2014
Thibodaux Regional Hospital Selects Health Catalyst’s Healthcare Analytics Platform to Drive Continuous Improvement
9. June 10, 2014
Mission Health to Advance Population Health Management with Data Warehouse and Analytics Platform
10. May 22, 2014
Health Catalyst Wins Red Herring Top 100 North America Award
- May 1, 2014
Industry Heavyweights to Keynote Healthcare Analytics Summit 2014, Profiling the Power of Analytics to Improve Care and Lower Costs
Analyst Meetings (0 contracted, 0 delivered)
Since Catalyst handles all analyst relations, we won’t be tracking this number
Media Interviews secure (0 Contracted, 18 delivered)
1. Silicon Slopes and Dan Burton, May 13
2. CIO, Brian Eastwood and Steve Barlow, May 21
3. Healthcare Finance News, Bobbi Brown, June
4. ACO News, Kristim Sims Kastelein and Dr. Burton, June
5. Health Data Mangt, Joe Goedert and Bobbi Brown, June
6. Health Data Mngt, Greg Gillespie and Greg Stock, June
7. HealthLeaders, Chris Cheney and Dr. Burton, June
8. Health Data Management, “How to Geta Handle on Medication Adherence,” no Catalyst client available, July 9
9. Healthcare Finance News, John Andrews and Dr. Burton, July 10
10. HealthLeaders, Chris Cheney and Dr. Burton (again), July 11
11. CIOCEO, interview request w/Dan Burton (Chinese publication), July 31
12. HAS ’14, Neil Versel and Michael Leavitt, Sept 24
13. HAS ’14, Neil Versel and Dale Sander, Sept 24
14. HAS ’14, Neil Versel and Gene Thomas, Sept 24
15. HAS ’14, Neil Versel and Greg Spencer, Sept 24
16. HAS ’14, Neil Versel and Penny Wheeler, Sept 25
17. HAS ’14, Neil Versel and Bryan Bohman, Sept 25
18. HAS ’14, Neil Versel and Gene Thompson, Sept 25
Award Proposals (8 contracted, 4 delivered):
1. HDM Healthcare Analytics All-Stars (TCH), May 2014
2. World Economic Forum Pioneer Award, May
3. Red Herring Top 100 Award, May
4. World Technology Award, June 2014
Speaking Proposals (15 contracted, 5 delivered):
- ACHE – Michael Nauman, CHW
- ACHE – Dr. Spencer, Crystal Run
- ACHE – Dr. Kodama, Multi-Care
- HIMSS – Dr. Macias, TCH
- HIMSS – Dr. Kodama, MultiCare
Bylined Articles (10 contracted, 15 delivered):
1. The Health Care Blog (THCB) - Dr. Haughom’s post, “A Declaration of Independence is Just the Beginning.” May 7.
2. The Health Care Blog – Dale’s post on Meaningful Use. May 17.
3. Health Management Technology – Larry Grandia, “Three Things Every CIO Should Know.” May 29.
4. HFM – Bobbi and Les, “Embarking on Performance Improvement,” May 12
5. Becker's Hospital Review – Dale Sanders, "12 Practical Criteria for Managing Population Health and Controlling Costs". June 10.
6. HFM: “How to Prepare for Value Based Purchasing,” Bobbi Brown. June 17
7. Executive Insight, "Surviving Value-Based Purchasing" (Part 1 of 3), Bobbi Brown, July 7.
8. Healthcare Finance News: 4 CMS reporting changes hospitals must know, Bobbi Brown, July 30.
9. The Health Care Blog: “The Future is Calling Us,” Dr. Haughom, Aug 6
10. The Health Care Blog: Physician leadership piece by Dr. Haughom, Aug 13
11. The Health Care Blog: “Time for Revolutionary Thinking,” Dr. Haughom, Aug 13
12. Big Data Journal: by Steve Barlow, Aug 30
13. The Health Care Blog: “Let’s Criticize Less,” by Dr. Haughom, Sept 2
14. Becker’s Hospital Review: “Reducing Heart Failure Readmissions,” by Kathleen Merkeley, Sept 4
15. Health Data Management: What Healthcare Can Learn from Nuclear Warfare, by Dale Sanders (delivered in Sept. but not yet edited by Dale)