POSITIVE PARENTING CAMPAIGN

MODULE INFORMATION

PURPOSE OF THE MODULE:

To estimate public awareness of local positive parenting campaign.

MODULE HISTORY:

Date Module Added to CATI:

June 2008 (Wave 90)

Date Module Revised:

May 2013 (Cycle 14)

January 2014 (Cycle 16)

Module Revision:

May 2013, (Cycle 14) Question order was changed

  • Moved begreat_5 and begreat_6 to after begreat_3

January 2014, (Cycle 16) Questions changed

  • “i Parent Campaign” added as a response option to begreat_2
  • begreat_3 to begreat_8 changed to [fill campaign name] format

DATA DICTIONARY HISTORY:

Date Created: October 1, 2008

Date Revised:

March 15, 2017

Date of last data dictionary update: March 15, 2017

MODULE QUESTIONS

VARIABLE NAME:begreat_1

VARIABLE HISTORY:

Wave 90 – June 2008, variable added

QUESTION:

In the last year, have you seen or heard of any parenting campaigns?

Interviewer: If required “parenting campaigns are designed to raise awareness and provide information and support to parents about a variety of parenting issues.”

Response Options

1Yes

3 Qualified Yes (I think so, I guess so)

5 No

8 Don’t Know

9 Refused

ANALYSIS ISSUES:

  • Respondents who answer no, don’t know, or refused, skip to question 3 (begreat_3)

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_2

VARIABLE HISTORY:

Wave 90 – June 2008, variable added

QUESTION:

Can you tell me the name of the campaign?

Interviewer: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Response Options

Variable Name / Response
begreat_2_1 / Be a Great Parent
begreat_2_2 / Postpartum Mood Disorder Campaign
begreat_2_3 / Breastfeeding Campaign
begreat_2_4 / Attachment Campaign
begreat_2_6 / Halton Parents Campaign
begreat_2_7 / i Parent Campaign
begreat_2_5 / Other, Specify

0Not mentioned by respondent

1Mentioned

98Don’t know

99Refused

ANALYSIS ISSUES:

  • i Parent Campaign added as a response option in January 2014 (Cycle 16)
  • Asked of all respondents who answered begreat_1=1 or 3 (i.e. yes or qualified yes)
  • Respondents who answer no, dk, or refused, skip to question 3 (begreat_3)

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_3

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Have you ever seen or heard of the [fill campaign name] campaign?

Interviewer Instruction: None

Response Options

1Yes

3Qualified Yes (I think so, I guess so)

5No

8Don’t Know

9Refused

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Respondents who answer no, dk, or refused, exit the module

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_5

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Have you ever seen or heard of the [fill campaign name] website?

Interviewer Instruction: none

Response Options

1 Yes

3Qualified Yes

5No

98Don’t Know

99 Refused

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked of all respondents who answered begreat_3=1 or 3
  • Respondents who answered no, don’t know or refused skip to begreat_7

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_6

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Did you visit the [fill campaign name] website?

Interviewer Instruction: none

Response Options

1 Yes

5No

98Don’t Know

99 Refused

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked of all respondents who answered BeGreat_5=1 or 3

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_4

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

How did you learn about the [fill campaign name] campaign?

Interviewer Instruction: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name / Response
BeGreat_4_1 / Poster
BeGreat_4_2 / Workshop or Presentation
BeGreat_4_3 / Community Organization
BeGreat_4_4 / Word of mouth
BeGreat_4_5 / Internet/Website/Online
BeGreat_4_6 / Newspaper
BeGreat_4_7 / Television
BeGreat_4_8 / Radio
BeGreat_4_9 / Newsletter
BeGreat_4_10 / Fact sheets
BeGreat_4_11 / Magnet
BeGreat_4_12 / Parent talk information line
BeGreat_4_13 / Other, Specify

Response Options

0 Not mentioned by respondent

1 Mentioned

98Don’t know

99Refused

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked of all respondents who answered begreat_2=1 or begreat_3=1 or 3
  • If respondent answers yes to only begreat_4_2, begreat_4_5, begreat_4_6, begreat_4_7, begreat_4_8, begreat_4_10, and/or begreat_4_12 go to begreat_7
  • If respondent answers don’t know or refused exit the module
  • If begreat_4_1=1 go to begreat_4a
  • If begreat_4_3=1 go to begreat_4b
  • If begreat_4_4=1 go to begreat_4c
  • If begreat_4_9=1 go to begreat_4d
  • If begreat_4_11=1 go to begreat_4e
  • If respondent answers other (specify) go to begreat_7

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_4a

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

[If “yes” to poster]

You mentioned that a poster helped you learn about [fill campaign name]. Where did you see this poster?

Interviewer Instruction: DO NOT READ list

Response Options

1 Physicians office

2Childcare Centre

3School

4Ontario Early YearsCenter

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked if begreat_4_1=1

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_4b

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

[If “yes” to community organization]

You mentioned that a community organization helped you learn about [fill campaign name]. Which community agency did you visit?

Interviewer Instruction: DO NOT READ list

Response Options

1 Physicians office

2Childcare Centre

3School

4Ontario Early YearsCenter

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked ifbegreat_4_3=1

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_4c

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

[If “yes” to word of mouth]

You mentioned you learned about [fill campaign name] by word of mouth. Who was the person?

Interviewer Instruction: DO NOT READ list

Response Options

1 Physician

2Nurse

3Childcare staff

5Teacher

6Friend

7Relative

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked ifbegreat_4_4=1

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_4d

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

[If “yes” to newsletter]

You mentioned that a newsletter helped you learn about [fill campaign name]. Which newsletter was it?

Interviewer Instruction: DO NOT READ list

Response Options

1 Daily Apple

2Ontario Early YearsCenter

3HealthBytes

4Physician’s

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked ifbegreat_4_9=1

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_4e

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

[If “yes” to magnet]

You mentioned that a magnet helped you learn about [fill campaign name]. Where did you receive the magnet?

Interviewer Instruction: DO NOT READ list

Response Options

1 Physicians office

2Childcare Centre

3School

4Ontario Early YearsCenter

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked ifbegreat_4_11=1

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_7

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Can you tell me about any of the messages of the [fill campaign name] Campaign?

Interviewer Instruction: DO NOT READ options. If respondent says something like how to “Be a Great Parent”, ask if they remember any other details. Enter 1 to all that apply, probe once with: “are there any others?”

Variable Name / Response
begreat_7_1 / Positive parenting leads to healthy, happy, confident children
begreat_7_2 / Having good communication, guidance, and supportive relationships with your child is important
begreat_7_3 / Parenting is challenging
begreat_7_4 / Parenting impacts how a child grows up
begreat_7_5 / Just how to be a great parent
begreat_7_6 / Other, Specify

Response Options

0 Not mentioned by respondent

1Mentioned

98Don’t Know

99 Refused

ANALYSIS ISSUES:

  • In 2014, question wording changed from asking about specific PHU campaigns to [fill campaign name] style
  • Asked ifbegreat_2=1 or begreat_3=1 or 3

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

MODULE QUESTIONS

VARIABLE NAME:begreat_8

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Did you seek out any additional information on parenting after you saw this campaign?

Interviewer Instruction: none

Response Options

1 Yes

5No

98Don’t Know

99 Refused

ANALYSIS ISSUES:

  • Asked ifbegreat_2=1 or begreat_3=1 or 3
  • Respondents who answered begreat_8=1 go to begreat_8a
  • If respondents answered No, Don’t Know or Refused, exit module

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE QUESTIONS

VARIABLE NAME:begreat_8a

VARIABLE HISTORY:

Added: June 2008 (Wave 90)

QUESTION:

Where did you go to get this parenting information?

Interviewer Instruction: DO NOT READ list

Response Options

1 Physicians office

2Childcare Centre

3School

5Ontario Early YearsCenter

6Library

7Be a Great Parent Website

8Other website (specify)

98Don’t Know

99 Refused

0Other (specify)

ANALYSIS ISSUES:

None

COMPARABILITY TO OTHER SURVEYS:

None

VALIDITY/RELIABILITY TESTS:

None

EVALUATION QUESTIONS:

Wave 90-93

Rapid Risk Factor Surveillance System (RRFSS)

POSITIVE PARENTING CAMPAIGN

MODULE INDICATORS

AWARENESS OF POSITIVE PARENT CAMPAIGNS OR PROGRAMS

INDICATOR DESCRIPTION:

% of adults (18+) who are aware of any positive parenting campaigns.

INDICATOR OBJECTIVES:

To estimate the proportion of adults who are aware of positive parenting campaigns.

ANALYSIS CHECK LIST:

  • Denominator is all adults 18+
  • Apply household weights

METHOD OF CALCULATION:

# adults (18+) who are aware of any positive parenting campaigns (begreat_1=1 or 3)
all adults (18+)

MODULE INDICATORS

AWARENESS OF [fill campaign name] CAMPAIGN

INDICATOR DESCRIPTION:

% of adults (18+) who are aware of the [fill campaign name] Campaign.

INDICATOR OBJECTIVES:

To estimate the proportion of adults who are aware of the [fill campaign name] Campaign.

ANALYSIS CHECK LIST:

  • Denominator is all adults 18+
  • Apply household weights

METHOD OF CALCULATION:

# adults (18+) who are aware of [fill campaign name] (begreat_3=1 or 3)
all adults (18+)

MODULE INDICATORS

PROMOTIONAL METHOD SOURCES FOR AWARENESS OF [Fill Campaign Name] CAMPAIGN

INDICATOR DESCRIPTION:

% of adults (18+) who are aware of the [fill campaign name] Campaign and who learned about the [fill campaign name] Campaign by specific promotional methods.

INDICATOR OBJECTIVES:

To identify the most successful promotional method(s) used in the [fill campaign name] Campaign.

ANALYSIS CHECK LIST:

  • Denominator is all adults 18+ who were aware of [fill campaign name] campaign (begreat_3=1,3)
  • Variable names for the begreat_4 multiple response options follow the format of begreat_4_#, where # matches the number associated with the response options listed below.

METHOD OF CALCULATION:

# adults (18+) who indicate a specific promotional method (begreat_4_#=1); # - choose from list below
# all adults (18+) who were aware of [fill campaign name] Campaign (begreat_3=1,3)

Multiple Response Options (#)

1Poster

2Workshop or Presentation

3Community Organization

4Word of Mouth

5Internet/Website/Online

6Newspaper

7Television

8Radio

9Newsletter

10Fact Sheets

11Magnet

12Parent Talk Information Line

13Other (specific)

MODULE INDICATORS

AWARENESS Of main messages of [FILL CAMPAIGN NAME] campaign

INDICATOR DESCRIPTION:

% of adults (18+) who are aware of the [fill campaign name] Campaign and who could identify [fill campaign name] Campaign specific main messages.

INDICATOR OBJECTIVES:

To determine if the main messages in the [fill campaign name] Campaign were retained by adults who were aware of the campaign.

ANALYSIS CHECK LIST:

  • Denominator is all adults 18+ who were aware of [fill campaign name] Campaign (begreat_3=1,3)
  • Variable names for the begreat_7 multiple response options follow the format of begreat_7_#, where # matches the number associated with the response options listed below.

METHOD OF CALCULATION:

# adults (18+) who indicate a specific promotional method (begreat_7_#=1); # - choose from list below
# all adults (18+) who were aware of [fill campaign name] Campaign(begreat_3=1,3)

Multiple Response Options (#)

1Positive parenting leads to healthy, happy, confident children

2Having good communication, guidance and support relationships with your child is important

3Parenting is challenging

4Parenting impacts how a child grows up

5Other (specify)

Rapid Risk Factor Surveillance System (RRFSS)