Micromax reveals intent to be fastest growing brand in India; announces 20 new smart devices
-Redefines design and performance with the launch of its two new flagship products- Canvas 6 and Canvas 6 Pro available for pre booking on Micromax online store
-The 20new devices to comprise of smartphones, LEDs and tablets
-Canvas 6 and Canvas 6 Pro preloaded with ‘AROUND’, Micromax’s single discovery and fulfilment platform, ahead of its rollout across Micromax smartphone range
-Aims to be India’s first 100 percent domestic manufacturer by 2017
New Delhi, April 13th, 2016 – Micromax Informatics Ltd., India’s leading handset player and the 10th largest player in the world, today announced its aim to be the fastest growing brand in India as it gears up for the top spot in the consumer electronics category in India. In line with this, the company unveiled its refreshed product portfolio comprising of 20 new smart devices ranging from smartphones, LED TV’s and tablets. With these products, Micromax continues to push the boundaries of hardware, software and services to create devices that are designed to improve the ways in which consumers connect, share, organize and get more out of life.
With the aim to be No 1 smartphone player in India, Micromax announced 16 new product additions to its smartphone portfolio. These smartphones will help Micromax lead in diverse categories including entry level smartphones, affordable 4G, regional language, online exclusives as well as in mass premium segment. Micromax will also make available a host of services that are integrated as ‘AROUND’ on the new devices. With AROUND on the device, a user can use the single sign to access any service as well as pay for it using the native wallet to complete experience. This exemplifies the company’s vision to be the first Indian company to build a complete services ecosystem to complement the seamless experience for more than 50 million user base by end of FY 2016-17.
Micromax also announced the launch of its two new flagship products – the Canvas 6 and Canvas 6 Pro designed with intent to fuse performance and design, engineered to deliver better every day smartphone experience. While the Canvas 6 will be the first Micromax smartphone to sport a finger print scanner, a full metal body combined with great front & rear camera, the Canvas 6 Pro is a performance beast with a 4G RAM and also the first Indian smartphone to run Helio processor. Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘AROUND’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.
Commenting on the announcement, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “As we announce our goal to be amongst the Top 5 player in global handset market and the fastest growing brand in India, our efforts will be to lead with great products. Our product strategy hinges on customer needs and our aim is to touch over 50 million devices this year. We are creating an ecosystem of powerful devices bundled with great services to increase consumer relevance and loyalty towards the brand. The new product portfolio aims at enabling users to have a seamless experience in finding solution for their needs across different categories and varied price points.”
Micromax has seen massive consumer adulation for its tablets making it one of the leading brands in this category. Micromax is further beefing up its 4G tablet portfolio by announcing two new tablets P810 and P710 with a screen size of 8” and 7” respectively. As a category leader, Micromax has always aimed to bring devices which delivers superior features promising seamless multi-tasking and non-stop entertainment on-the go. With the launch of these two new 4G tablets we will further steer tablet category growth in India.
With 14 million CRTs in the market, Micromax is looking at making the consumers leap frog to LED TVs to provide better, sharper, smarter cinematic experience in every household. Last year Micromax grew its LED business by 60% and grew 3times faster than the category. With the aim to constantly bringalive the best experience and connectivity through our multiple screens, Micromax gave sneak preview of its new range of Smart LED TVs- 50inch and 40inch.
As an anchor of ‘Make in India’ initiative, Micromax is committed to make India a preferred destination for manufacturing. With an existing facility in Rudrapur, the company has already started investing heavily in setting up their new manufacturing plants. The new plants will be operational in Telangana, Madhya Pradesh and Rajasthan over the course of the year and will ensure a 100% made in India portfolio of devices.
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About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.