Constant Contact Technology Partner Press Release Template
(Including Usage Guide/Best Practices)
Table of Contents
Best Practices/Usage Guide……………………………………………………...... pg 2
Template:Technology Partner Press Release………………………………………pg 4
Press Release Usage Guide/Best Practices
Overview:
As one of our partners, we want your PR efforts to be seen and get the most mileage possible. The following document provides guidance on distributing and getting your press release in front of the most important people: your customers and prospects.
The template is designed to be easy to use and customizable—simply “fill in the blanks” and send. When you use these templates “as is,” there is no need to get further Constant Contact approvals.
Customization:
If you would like to further customize a press release beyond what is provided for you in these templates, your press release must be approved by Constant Contact before you distribute it in any way. Turnaround typically requires up to 3 weeks. Please consider this when planning your promotions. To initiate the approval process, which includes a review by our public relations, investor relations, and legal teams, please contact your Area Director and ask them to communicate the request through appropriate channels to Constant Contact’s PR team.
To Use the Press Release Templates:
- First, do a “save as” of this document. This will ensure you have a “master” template for your files.
- For each press release, copy and paste the content of the template you would like to use into a separate document. Complete all highlighted sections to customize the template. (Tip: Don’t forget to remove the highlighting!)
- For the event press release, copy and paste the appropriate event description(s) from the appendix into the body of the press release. (Hint: Don’t forget to delete the unnecessary event descriptions in the appendix.)
- Proofread the document to make sure all details are correct and all your hyperlinks are live and correct.
Share your press release
By sharing your press release over a variety of channels and using the marketing power of the Constant Contact name, your news can go well beyond your website or local paper.
- Website – Be sure to post your press release to your website—this can be the link you direct people to via all of your other communication channels (email, social, etc).
- Facebook – Post the press release link to your Facebook Page. Add a video or picture. You can also “Like” Constant Contact and post on our wall at
- Twitter – Use your account to tweet your release and use our handle @constantcontact.
- Google+ – Post a link to your press release on your Google+ account.
- LinkedIn – Post the link to your press release in your LinkedIn status. Share with others in your groups.
- YouTube – Shoot a video of one of your seminars and post it to YouTube for others to see. Better yet, let us post it at
- Instagram – Share engaging image content, such as photos from your seminars or visually appealing marketing tips and best practices.
A note on investor and media relations:If you are ever approached about Constant Contact (NASDAQ: CTCT) by an investor or potential investor, or are asked questions about Constant Contact as a company, please direct the person to our investor relations team at . In the same spirit, if you are ever approached by a member of the media about Constant Contact, please direct the reporter to the company’s PR team at .
For Questions
Email:
FOR IMMEDIATE RELEASE
[Your Company Name]Integrates with Constant Contact to[what does it do?]
[Insert Full City Name, State Abbreviation (in Capital Letters)] – [Insert Date] – [Company name and value statement or tagline]today announced they have integratedwith Constant Contact®, Inc.(NASDAQ: CTCT) as atechnology partner. The resulting[app, integration]will[name up to three key benefits].It will be featured in Constant Contact’s MarketPlace, an online app storethat connects small businesses with tools and services that enable them to work faster and make smarter marketing and business decisions.
Paragraph 2:
“[Quote: What are you announcing?],” said, [Your company executive, title]. “[Why is this integration/partnership important to customers (easier to use, greater capability, better synchronization, etc.), why it is important to the company’s business?]”
Paragraph 3:
Highlight the key areas of the product. How does it work with Constant Contact? Please detail why the combined products/services are important and how they are different than the existing competitive solutions. (Expanded capabilities? Improved performance? Providing full support?)
Paragraph 4:
- Are there any customer references or quotes you can include?
- What are the pricing and packaging details?
- How does the pricing and packaging compare to competing products?
- Where can people go to find more information?
Paragraph 5:
“When companies integrate with Constant Contact through our open API, they help us armour small business customers withall thetools they need to be successful. We’re joining forces with other products and services that small businesses already use–everything from CRMs and payment processors to tools for content creationand list growth,” said Will Yapp, vice president, business development, Constant Contact. “[Company Name]’s[app, integration]aligns perfectly with this goal. We look forward to working together to help drive small business success.”
About [Your company name]
[Add your company boilerplate (brief company descriptor) here.]
About Constant Contact®, Inc.
Constant Contact introduced the first email marketing tool for small businesses, nonprofits, and associations in 1998. Today, the company helps more than 650,000 customers worldwide find marketing success through the only all-in-one online marketing platform for small organizations. Anchored by our world-class email marketing tool, Constant Contact helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Media Contact:
[Insert your or your media contact’s name]
[Company]
[Phone #]
[Email]
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