Master Syllabus: MGT 4476 2
TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
MGT 4476
Strategic Management
Prerequisites
Senior standing and completion of or concurrent enrollment in remaining business core courses.
Description
Capstone course for business majors. Integrates knowledge, skills, and concepts acquired in all business courses taken. Requires students to analyze various corporations, determine threats and opportunities posed by the external environment as well as the firm’s strengths and weaknesses, formulate strategic plans for firms, and determine how these plans should be implemented.
Objectives
On completion of the course, the student should be able to:
1. Describe the strategic-management process, including formulation, implementation, and evaluation.
2. Critically evaluate vision and mission statements, strategic objectives, and organization-level strategies.
3. Identify and justify company strengths, weaknesses, opportunities, and threats.
4. List and describe the major competitive challenges facing organizations today.
5. Apply industry competitive analysis and company situational analysis to a manufacturing or service industry case study scenario, correctly using appropriate matrices and models.
6. Integrate business marketing, finance, organizational behavior, and information systems into organizational problem-solving, bridging the gap between theory and practice by articulating when and how to apply management concepts learned in earlier courses.
Purpose
To show how a well crafted and executed strategy benefits a company’s long-term performance, to integrate concepts from the core curriculum, and to apply strategic management in business settings. The course centers on the theme that a company achieves sustained success if and only if its leadership can implement proficiently an astute, time-strategic game plan for running the company. Numbered BAN 4476 prior to Fall 2005.
Approved Texts
Coulter, M. (2005 or current). Strategic management in action (3rd ed.). Upper Saddle River, NJ: Prentice-Hall. [Online version available as SafariX WebBook.]
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2008 or current). Strategic management: Competitiveness and globalization: Concepts and cases (9th ed.). Mason, OH: Thomson/South-Western.
Rothaermel, F. (2012 or current). Strategic Management: Concepts and Cases. (1st ed.). Boston, MA: McGraw-Hill/Irwin. [eVersions available in numerous formats. Connect Plus available with 1st and subsequent editions, LearnSmart available for 2nd and subsequent editions.]
Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2005 or current). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases [with online content and premium content card] (14th ed.). Boston, MA: McGraw-Hill.
Supplements
Thompson, A. A., Stappenbeck, G. J. (2002 or current). Business strategy game player’s package V7.20 [manual, download code sticker, CD] (7th ed.). Boston, MA: McGraw-Hill.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title2. Course number + section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times / 8. Classroom location
9. Office location + e-mail address
10. Office telephone
11. Course description, objectives
12. Text(s)
13. Other materials / 14. Grading methods, criterion weights, make-up policy, mid-term grade reports
15. Procedure, course requirements / 16. General supports (computer works, writing center)
17. Daily assignments, holidays, add/drop & open dates, dead day, final exam / 18. ADA statement
19. Electronic device statement
20. Additional services, statements
21. Absence policy
22. Incomplete-work policy / 23. Cheating policy
24. Specialization requirements (certification, licensure, teacher competencies)