Engagement Framework
Monash City Council

Prepared by Socom

April 2011

Contents

1.Introduction

1.1Purpose

1.2Context

1.3Public participation context

2.Triggers for engagement

3.Principles

4.The engagement process

4.1The engagement planning process

5.References

1.Introduction

1.1Purpose

The purpose of this framework is to outline Monash City Council’s approach to stakeholder and community engagement.

This framework is supported by the Monash City Council Engagement Guideline, which provide guidance and direction to the overall planning of Council engagement activities.

1.2Context

Monash City Council provides a wide range of important services to its community. As part of Council’s relationship with its community and stakeholders, it is important that the organisation has an understanding and respect for its community’s views.

The kind of engagement between the Council and its many stakeholders will become a key determinant of the resulting relationship the organisation has with those individuals and groups. It is important that the Council continues to follow best practice when engaging with its stakeholders and is able to make decisions that are reflective of community views.

1.3Public participation context

Monash City Council supports the use of the International Association for Public Participation (IAP2) as a useful resource for Council staff in planning and implementing stakeholder and community engagement.

IAP2 is for people who implement or participate in the public decision making process. The aim is to make better decisions through building stronger communities and active democracies.

IAP2 hasdeveloped a model of stakeholder and community engagement that promotes the values and leading practices associated with involving the public in decisions that impact their lives.

2.Triggers for engagement

There are four main triggers which lead to the majority of Monash City Council’s engagement activities.

They are:

  1. Council decisions and major developments –Council decides to make a change to services, regulations or initiate a major development and seek community views to facilitate it
  2. Statutory Consultation – This includes town planning or Council budget consultations, which have clearly defined engagement methodologies
  3. Generation of various Council plans and strategies – Council’s business units renew or develop delivery plans every few years and as part of this there is a regular engagement process to inform any revised plan
  4. Market research –Council provides services then subsequently sends out regular customer satisfaction surveys to measure performance

Each trigger brings its own issues regarding how it influences the type of engagement process it initiates.

3.Principles

The planning and implementation of stakeholder and community engagement will be guided by the following principles:

  • Monash City Council is inclusive:

-Welisten and respond to the community, to the best of our ability

-Weuse the most appropriate communications channels to engage effectively with our diverse community

  • Monash City Council is transparent:

-Ourofficers share engagement experiences and expertise with one another to ensure the best outcomes for our stakeholders

-Monash is open and transparent with our intentions and our results

  • Monash City Council is responsive:

-Weprovide feedback to the people we consult as well as the community at large

  • Monash City Council believes in timely engagement:

-Weplan engagement with the best interests of community participation at heart

4.The engagement process

The following six step process is based on a best practice approach to stakeholder and community engagement and is intended to provide a consistent approach to engagement processes. Each step is further guided by the Monash City Council Engagement Guideline,which supports this framework.

4.1The engagement planning process

The following six step process is intended to deliver a best practice approach to developing an engagement plan as outlined in Step 2 - Plan of The Engagement Process (above). Each step is further guided by the Monash City Council Engagement Guideline, which supports this framework.

5.References

Monash References

Monash City Council Engagement Guideline

Monash City Council stakeholder and community engagement intranet site

Other references

Let’s Talk: A Consultation Framework, A framework for community consultation and engagement, Victorian Local Government Association (VLGA), 2007.

Effective Engagement: Book 1 - An introduction to engagement, Department of Sustainability and Environment, Version 3, 2005.

Effective Engagement: Book 2 - The engagement planning workbook, Department of Sustainability and Environment, Version 3, 2005.

Effective Engagement: Book 3 - The engagement toolkit, Department of Sustainability and Environment, Version 3, 2005.

1 | Page

Version 1 - adopted 2011; Revision date - June 2016