11.11.16

atom Alliance Marketing Brief

*Check your mailbox for the November atom Alliance eNews!

The Power of Storytelling

Success stories demonstrate our QIO’s good work, but more critically, they can serve as effective tactics that meet a number of possible goals and address various target audiences. To leverage the full potential of your success stories, consider what type of tactic the story will become, even in the early stages of collecting and planning the story. Ask yourself:

·  “Who is my audience?” and

·  “What action do I want them to take?” (as a result of reading this story)

People will not remember the data you present, although the data play an important role in persuasion, but they will remember the basic outlines of a story. The story will probably involve one or more specific individuals, but as you turn the interview and quotations into a tactic to stimulate action on a population health issue, keep in mind your:

·  Goal – the change you want

·  Audience – who you want to influence

·  Message

·  Messenger – protagonist and secondary characters in the story, organizations, etc., who “deliver” the message

·  Action – tell them what you want them to do

Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)

Twitter –

·  193 Followers (up 5)

Facebook –

·  136 Likes (up 1)

LinkedIn –

·  1374 Connections (up 26)

Pinterest –

·  113 Followers (up 2)

General Website Updates:
Blogs:
News: / 2017 Medicare Parts A & B Premiums and Deductibles Announced
Constant Contact eBlasts: / atom Alliance eNews | November 2016
powerUp! / QIN-QIO Topics

INITIATIVES

C2. Nursing Homes HAC

Constant Contact eBlasts: / IN - Sepsis Collaborative Webinar for Nursing Homes

C3.1 Care Coordination

powerUp!
Materials: / Blood Thinner Zone Tool
Pain Zone Tool

C3.6 Adverse Drug Events

powerUp!
Materials: / NHC Meeting Presentation

C3.10 Antibiotic Stewardship

Website Updates:
Blogs: / Tennessee Hospital Reduces Infections, Saves Lives
Resources: / Core Elements of Outpatient Antibiotic Stewardship (web link in resources)

G1. Behavioral Health

Constant Contact eBlasts: / On-Demand Learning | Substance Use Disorders: Diagnosis and Treatment in Primary Care

SIP 1 NHQI in MS and KY

Website Updates:
Resources: / New web page http://atomalliance.org/initiatives/sip-nh-quality-improvement-ky-ms/

SIP 2 Pain Mgmt for SCD in Memphis

Website Updates:
Resources: / New web page http://atomalliance.org/initiatives/addressing-acute-pain-management-sickle-cell-patients-present-emergency-department/