5Th Workshop on Market Driven Supply Chains

5TH WORKSHOP ON MARKET DRIVEN SUPPLY CHAINS

October 30-31, 2012

Tuesday, October 30

9:00 - 9:30 Registration

9:30 - 10:00 Introductions and Objectives for Workshop

Session 1 – The Market Driven Supply Chain Context

10:00 - 10:20 Supply Chain Management in an Era of Uncertainty

(Abrahamsson, Christopher & Stenson)

10:20 – 10:40 Preparing for the Unpredictable?

(Godsell & Kharlmanov)

10:40 – 11:00 Discussion – Implications for Theory & Practice

11:00 - 11:30 Coffee/tea break

Session 2 – Network and Channel Design

11:30 - 11:50 A Bifocal Approach to Channel Design

(Klas, Ericsson & Lantz)

11:50 – 12:10 Segmented SC Network Modelling and Optimisation based on Demand Profiling

(Picaut, Fichtinger, Godsell, Murkett & Vlanti)

12:10 – 12:30 Discussion – Implications for Theory & Practice

12:30 - 13:50 Lunch

13 :50 – 14:00 Review & Reconnect

Session 3 – SC Segmentation in Practice

14 :00 – 14:20 Differentiated Production Planning and Contrl for Increased Responsiveness and Flexibility : Preliminary Findings from the Food Sector

(Romsdal, Bye, Strandhagen & Dreyer)

14 :20 – 14:40 FMCG SC Segmentation : A Case Study

(Kharlamov, Ferreira & Godsell)

14 :40 – 15 :00 Enablers of Manufacturing Segmentation at Factory Level in a Global FMCG Company : ‘Premiumisaion’ of the Shop Floor

(Rice, Enz & Claringbould)

15 :00- 15 :30 Discussion – Implications for Theory & Practice

15:30 – 16:00 Coffee/tea break

Session 4 - Theoretical Perspectives

16:30 - 16:20 Towards SC Differentiation: A Literature Review

(Kharlamov, Ferreira & Godsell)

16:20 - 16:40 Why Firms Should Not Pursue the Same Purchasing Competitive Priorities: A Review Paper in Strategic Alignment of Purchasing Priorities

(Dwaikat & Cueto)

16:40 – 17:00 Exploring Change Process Concepts within the Context of Customer-Driven Demand

(Palmer)

17:00 – 17:30 Discussion – Implications for Theory & Practice

17:30 – 18:00 Review & Reflect

Wednesday, October 31

8:50 - 9:00 Review and Reconnect

Session 5 – Market Driven Strategies

09 :30 – 09:20 Market-driven and Market-driving Adjustment Through Marketing : Towards Developing a Typology of SC Networks

(Minami, Nishioka)

09 :20 – 09:40 A True Market Driven Strategy in Fashion Supply Chains ? The Role of Style Agencies in the Manipulation of Consumer Demand

(Pache & Dari)

09 :40 – 10:00 Can Demand Chain Management Attain the Golden Fleece of ‘On-Demand Satisfaction’ ?

(Walters)

10:00 – 10:30 Discussion – Implications for Theory & Practice

10:30 – 11:00 Coffee/ tea break

Session 6 – A Process Perspective

11:00 - 11:20 Market-Driven SC Built on Recursive Processes

(Skytte)

11:20 - 11:40 Process Variance : Competing Against Customer Demand

(Aitken & Garn)

11:40 - 12:00 Discussion – Implications for Theory & Practice

12:00: 13:15 Lunch

13:15: 14:15 Group work & discussion - Towards an Integrative Research Agenda

14:15 – 14:45 Review & Next Steps