SECA 2017
Sample Communication from Agency Leader(s)
September 2017
Dear [Agency Name] employees:
A small act of kindness and generosity came make all the difference to someone in need. Please join me in planting the seeds for a better tomorrow through the State Employee Combined Appeal (SECA).
This year, SECA is celebrating 40 years of giving back with the theme of “Sow Compassion, Grow Hope.” Over the past four decades, the donations of state employees have grown into more than $100 million for participating charities.
[Insert personal comments about why charitable giving is important to you, the agency head.]
Our agency goal this year is $[XXX], and you can choose to designate your donation to your choice of hundreds of organizations.
Donating to SECA is easy and flexible. You can elect a recurring or one-time deduction from your pay, or you can donate using a check or money order. To donate, just visit ESS or use a paper pledge form. Your donation can be designated to up to ten charities, which are listed in the Resource Guide. Take your donation a step further by dedicating it to someone special.
Employees who give just an hour or half-hour of pay per month are recognized as Governor’s Circle and Gold Givers. ESS will calculate your minimum leadership giving amount, and you can also read more about leadership giving here.
If you have questions about SECA or would like to learn more about how to make a donation, please contact our agency SECA coordinator, [insert name] at [insert phone] or [insert email].
The 2017 SECA campaign ends October 27. Please consider joining me this year to ”Sow Compassion, Grow Hope” for those served by participating SECA charities.
Sincerely,
[Agency Head Name & Title]