Dear ______,
Our primary job as your advisors is to continually offer you, our client, what we consider to be the best possible instruments and approaches as they become available for the management of your portfolios.
To do this, our approach must be centred on your needs and the best available options exclusively — not on any supplier relationship or the ease of access of available platforms.
Thus, after careful consideration and extensive study, we have made the decision to offer an ETF-based approach to manage the core of our clients’ portfolios. We consider ETFs to be a new and very efficient way to access a wider variety of capital markets — one that is also cheaper, more transparent and, for the most part, better performing than past alternatives.
As your advisors, we consider it our responsibility to make this available to you. In fact, we highly recommend it and would like to further explain our reasons to you.
We feel the need to present this new option to you personally. As a result, we will be contacting you to book an appointment in the near future.
Sincerely,
______