Hyundai MotorAchieves 10 Million Salesin America
- Milestone Marks Automaker’s Continued Investment in U.S. Market and Economy
Oct. 29, 2015 - Hyundai Motor marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai Motor’s continually expanding lineup.
“The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “Today serves as a testament to the design, quality and value of Hyundai’s product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015.Hyundai Motor is well positioned for continued growth in this market, offering consumers a variety of vehicles that meet their needs.”
Road to 10 Million: Top Five Nameplates
Model / Percentage of Sales / No. of Units / Best-Selling YearSonata / 24.98% / 2,498,203 / 2012
Elantra / 24.85% / 2,484,788 / 2013
Santa Fe/Santa Fe Sport / 12.45% / 1,244,934 / 2004
Excel / 11.47% / 1,146,962 / 1987
Accent / 11.03% / 1,103,337 / 2001
Hyundai Motor entered the United States market in 1986 with the subcompact Excel, and with very little awareness of the Hyundai Motor’s brand or its products, customer response was immediate.Hyundai Motor sold 168,882 Excels right out of the gate. Within seven months, the company sold its 100,000th Excel, helping to set an industry record for the most first-year sales for an import car company.
Hyundai Motor has since demonstrated its high-velocity growth by achieving increased year-over-year sales volume for the past seven consecutive years. Hyundai Motor has been one of the fastest-growing automobile companies in America, due to its current lineup of Accent, Azera, Elantra, Equus, Genesis, Genesis Coupe, Santa Fe, Santa Fe Sport, Sonata, Sonata Hybrid, Sonata PHEV, Tucson and Veloster. This diverse lineup incorporates new levels of quality, safety, performance and luxury, all while retaining Hyundai Motor’s legacy for great value.
Ten years ago, Hyundai Motor expanded its operations to include building cars in the United States when it opened the doors of its Hyundai Motor Manufacturing Alabama (HMMA) plant in 2005.
To date, HMMA has built 2,660,314 vehicles, including two of Hyundai Motor’s all-time best-selling models: Sonata, which comprises 64 percent of total production at HMMA, and Elantra with 23 percent.
“This special milestone of hitting 10 million sales in the United States exemplifies that Hyundai Motor is part of the American fabric,” said Dave Zuchowski, President and CEO, Hyundai Motor America. “Our plant in Alabama provides jobs to nearly 3,000 Alabama residents and contributes approximately $4 billion to the state’s economy each year. Also, about 56 percent of the cars Hyundai Motor sells in the United States are made here.”
Hyundai Motor shocked the automotive industry in 1998 when it introduced its warranty program, which is known today as Hyundai Motor Assurance or America’s Best Warranty. All Hyundai vehicles sold in the United States are covered by the Hyundai Motor Assurance program, which includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai Motor’s 10-year/100,000 mile powertrain warranty and five years of complimentary Roadside Assistance. Hyundai Motor also challenged the industry in 2011 with the introduction of Blue Link®, the telematics platform exclusive to Hyundai Motor models.
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Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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