Knowledge Networks, Inc.Document1

TESS DHS 05 - Balakrishnan

February 2008

- Study Details -

Note: This page may be removed when the questionnaire is sent to the client. However, it must exist in the version sent to TOST.

SNO / 11528
Survey Name / TESS DHS 05 – Balakrishnan
Client Name / University of Pennsylvania / TESS
Great Plains Project Number / K1778
Project Director Name / Poom Nukulkij
Team/Area Name / SPQR
Samvar
(Include name, type and response values. “None” means none. Blank means standard demos. This must match SurveyMan.) / Standard demos, XZIP (0-99999).
Specified Pre-coding Required
Timing Template Required (y/n)
Multi-Media
Disposition Information
(Used to create Toplines: Provide exact definitions of base(s), referencing question numbers and responses defining the group(s) for which Toplines are desired)

Important:Do not change Question numbers after Version 1; to add a new question, use alpha characters (e.g., 3a, 3b, 3c.) Changing question numbers will cause delays and potentially errors in the program.

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Knowledge Networks, Inc.Document1

TESS DHS 05 - Balakrishnan

February 2008

- Questionnaire -

The Effects of Visual Imagery and Relevance on Risk Perceptions and Decisions

PI: Aruna Balakrishnan E-mail:

Study Design: Rs are assigned to one of 3between-subjects conditions (Text-only or Text-plus-drawing or Text-plus-photo) and all Rs receive two disaster types (within subjects conditions)

Procedure:Respondents are provided with a text description of two natural disasters, and then asked the exact same list of 16 questions

Sample: 500 Rs x 16 questions each = 8000 respondent-minutes.

Rs are sampled in equal numbers from 2 different geographic regions (West or South-see attached zipcodes for what qualifies). Total sample n=500, with roughly 250from each region, and roughly 83 Rs per condition within each of those regional samples of 250.

Note: Please include R’s zipcode in deliverables

With three visualization conditions and 2 regions, there are 6 between-groups conditions. With 16 questions total, ([8,000/6]/16) there are roughly 83 per condition, and approximately 160 participants per between-groups condition in each region.

[SP]

Q1.Do you have insurance for your home, apartment, or condo?

  • I have no insurance
  • I have insurance
  • I have homeowner’s plus extra disaster (e.g., flood) insurance

[SP]

Q2.Have you or people close to you ever been seriously affected by a disaster?

  • No
  • Yes

RANDOMLY ASSIGN TO ONE OF THREE CONDITIONS: A/B/C. R STAYS IN THE SAME CONDITION LATER IN THE SURVEY AS ASSIGNED HERE. Please create a data-only variable indicating which condition R is assigned to (1 = A, 2 = B, 3 = C).

Programming Note: Randomize the order of the hurricane and fire stories. Half should see hurricanes first, while the other half should see fires first.

A. TEXT AND PICTURE CONDITION

[Display]

Now we want to ask you about hurricanes. In 2006 there were five officially classified hurricanes that destroyed property or killed people. Read this personal account of one man’s experience.

“The winds kept getting stronger and stronger. All of a sudden I hear a big boom and I rushed my wife and two kids to the car so we could get away. The TV said we should leave town but it was too late. We crammed clothes into garbage bags. I forgot my kid’s medication. The roads were full of mud and trees. We were huddled together in the shelter. We had no snacks, nothing. We could hear the winds blowing, and water dripping through the ceiling. When it was all over, we went back to the house. A tree had fallen on it and half the foundation was gone. The house was collapsed. I could never have imagined the amount of water and dirt that just lay stuck on everything. It’s a total loss. I’m not sure what our insurance policy covers or if it has expired. I don’t remember.”

[Show image below centered on screen]

B. TEXT AND DRAWING CONDITION

[Display]

Now we want to ask you about hurricanes. In 2006 there were five officially classified hurricanes that destroyed property or killed people. Read this personal account of one man’s experience.

“The winds kept getting stronger and stronger. All of a sudden I hear a big boom and I rushed my wife and two kids to the car so we could get away. The TV said we should leave town but it was too late. We crammed clothes into garbage bags. I forgot my kid’s medication. The roads were full of mud and trees. We were huddled together in the shelter. We had no snacks, nothing. We could hear the winds blowing, and water dripping through the ceiling. When it was all over, we went back to the house. A tree had fallen on it and half the foundation was gone. The house was collapsed. I could never have imagined the amount of water and dirt that just lay stuck on everything. It’s a total loss. I’m not sure what our insurance policy covers or if it has expired. I don’t remember.”

[Show image below centered on screen]

C. TEXT ONLY CONDITION

[Display]

Now we want to ask you about hurricanes. In 2006 there were five officially classified hurricanes that destroyed property or killed people. Read this personal account of one man’s experience.

“The winds kept getting stronger and stronger. All of a sudden I hear a big boom and I rushed my wife and two kids to the car so we could get away. The TV said we should leave town but it was too late. We crammed clothes into garbage bags. I forgot my kid’s medication. The roads were full of mud and trees. We were huddled together in the shelter. We had no snacks, nothing. We could hear the winds blowing, and water dripping through the ceiling. When it was all over, we went back to the house. A tree had fallen on it and half the foundation was gone. The house was collapsed. I could never have imagined the amount of water and dirt that just lay stuck on everything. It’s a total loss. I’m not sure what our insurance policy covers or if it has expired. I don’t remember.”

Programming Note: For Q3-Q9, include a link back to the story R read.

[Grid – SP]

Q3.This man’s story scares me.

Strongly
disagree / Disagree / Neither agree or disagree / Agree / Strongly
agree

[Grid – SP]

Q4.I can imagine myself in this man’s shoes.

Strongly
disagree / Disagree / Neither agree or disagree / Agree / Strongly
agree

[Grid – SP]

Q5.How similar or different was this man’s home from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q6.How similar or different is this man’s life situation from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q7.How similar or different is this man’s ability to deal with emergencies from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q8.Please estimate how far away from your home the event in the story took place.

Neighboring city / Neighboring county / Distant county / Neighboring state / Distant state

[Grid – SP]

Q9.What is the likelihood that your own dwelling or possessions will be damaged by a hurricane sometime next year?

No likelihood of damage / 1% / 10% / 20% / 30% / 40% / 50% / 60% / 70% / 80% / 90% / 100% / Certainty of damage

SHOW CONDITION SCREEN ACCORDING TO EARLIER RANDOMIZATION:

A. TEXT AND PICTURE CONDITION:

[Display]

Now we want to ask you about wild fires. In 2006 there were over 96,000 wildfires in the U.S., and almost 10 million acres were burned.Read this personal account of one man’s experience.

“The firefighters told us to leave but we didn’t think the fire was near us. I noticed my neighbor was digging a ditch, and my son and I started digging too. The fire came up so fast, we didn’t have much time. My son started coughing. The smoke became too thick. I barely had time to grab my wallet. My little girl was still wearing pajamas. My wife got the kids in the car. We got into the car and drove away. As we left, I could see the fire closing in on our neighbor’s house. We drove around and around until we found a vacant motel room. When we returned, it was awful; a tree had fallen through our wood shingle roof. Just about everything was gone. I know it is recommended to have tile or brick in this area but I just never liked the feel of those types of homes.”

[Show image below centered on screen]

B. TEXT AND DRAWING CONDITION

[Display]

Now we want to ask you about wild fires. In 2006 there were over 96,000 wildfires in the U.S., and almost 10 million acres were burned.Read this personal account of one man’s experience.

“The firefighters told us to leave but we didn’t think the fire was near us. I noticed my neighbor was digging a ditch, and my son and I started digging too. The fire came up so fast, we didn’t have much time. My son started coughing. The smoke became too thick. I barely had time to grab my wallet. My little girl was still wearing pajamas. My wife got the kids in the car. We got into the car and drove away. As we left, I could see the fire closing in on our neighbor’s house. We drove around and around until we found a vacant motel room. When we returned, it was awful; a tree had fallen through our wood shingle roof. Just about everything was gone. I know it is recommended to have tile or brick in this area but I just never liked the feel of those types of homes.”

[Show image below centered on screen]

C. TEXT ONLY CONDITION

[Display]

Now we want to ask you about wild fires. In 2006 there were over 96,000 wildfires in the U.S., and almost 10 million acres were burned.Read this personal account of one man’s experience.

“The firefighters told us to leave but we didn’t think the fire was near us. I noticed my neighbor was digging a ditch, and my son and I started digging too. The fire came up so fast, we didn’t have much time. My son started coughing. The smoke became too thick. I barely had time to grab my wallet. My little girl was still wearing pajamas. My wife got the kids in the car. We got into the car and drove away. As we left, I could see the fire closing in on our neighbor’s house. We drove around and around until we found a vacant motel room. When we returned, it was awful; a tree had fallen through our wood shingle roof. Just about everything was gone. I know it is recommended to have tile or brick in this area but I just never liked the feel of those types of homes.”

Programming Note: For Q10-Q16, include a link back to the story R read.

[Grid – SP]

Q10.This man’s story scares me.

Strongly
disagree / Disagree / Neither agree or disagree / Agree / Strongly
agree

[Grid – SP]

Q11.I can imagine myself in this man’s shoes.

Strongly
disagree / Disagree / Neither agree or disagree / Agree / Strongly
agree

[Grid – SP]

Q12.How similar or different was this man’s home from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q13.How similar or different is this man’s life situation from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q14.How similar or different is this man’s ability to deal with emergencies from yours?

Extremely different / Different / Neither different of similar / Similar / Extremely similar

[Grid – SP]

Q15.Please estimate how far away from your home the event in the story took place.

Neighboring city / Neighboring county / Distant county / Neighboring state / Distant state

[Grid – SP]

Q16.What is the likelihood that your own dwelling or possessions will be damaged by a wildfire sometime next year?

No likelihood of damage / 1% / 10% / 20% / 30% / 40% / 50% / 60% / 70% / 80% / 90% / 100% / Certainty of damage

Insert standard close.

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