SALTLaunches The Beach House
From Food Truck to Destination Experience
Dubai, United Arab Emirates, June 2015 - The city’s first gourmet ‘treasure hunt’ restaurant on wheels (#findsalt) has now taken a permanent position at Kite Beach Dubai and has launched an air-conditioned indoor terrace called The Beach House, making it possible to enjoy SALT during the hot summer months.
"We are always looking for opportunities to evolve as a brand and to meet the needs of our customers and enhance their experience without compromising on the mission of simplicity, quality and choice," said Amal Al Marri and Deem Al Bassam, founders of SALT.
The food truck sensation has become a destination experience in three different locations throughout the UAE celebrating the open spacesand providing a unique atmosphere. On Kite Beach, the main lounge and the air-conditioned indoor terrace on the sand are in itself an attraction that brings people together. Apart from their regular menu with favorites such as;Cheetos Chicken, Wagyu Sliders and Fire Fries, SALT has also launched a bar area with refreshing summer drinks such asPink Lemonadeand Lemon & Mint and enticing ice-creams such as the Lotus Softie.
SALT customers are treated to occasional live music in the weekends and free paddle boarding sessions from Surf House Dubai every weekend from 4pm to 7pm.
SALT is open from12pm to 12am in Dubai, Kite Beach and 11am to 1am in Ajman Marina Promenade and Abu DhabiMushrif Central Park.*During Ramadan SALT is open from 7pm until 4am daily.Instagram: @findsalt
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About SALT:
In 2013, two girls from the Gulf who loved cooking and eating outdoors got tired of ‘burning burgers in the desert’ and decided to create a food movement that would celebrate the open spaces of the UAE with a simple yet premium dining experience.
Amal Al Marri, a designer and event creator, and Deem Albassam, a food and beverage entrepreneur,called this new movement ‘Salt’ – paying their respects to a simple, fundamental of ingredient of life and good food. While they procured a pair of Airstream trailers and the licensing necessary for the UAE’s first mobile food experience, Amal and Deem travelled around the country to listen to their community of ‘Salters’ – first identified on social media – to understand what was missing from the country’s dining landscape.
Today, Salt is a lifestyle movement that delivers simple, premium food, sourced locally where possible, in two beachfront locations in Dubai and Ajmanand in a popular park location in Abu Dhabi. The menu includes quickly prepared, easy-to -eat choices made onsite with enthusiasm and consistency from the highest-quality ingredients.
As the UAE’s first homegrown, pop-up dining concept, created with passion by its founders, Salt has created a meeting point for like-minded individuals who are active, innovative, creative, and community-minded. It’s a destination that makes UAE resident feel like tourists, and tourists feel like residents in the know.