Where: (To Be Filled in with Your Event/Activity Details)

Press Release

Date:

Embargo: Immediate Release

When: National Personal Safety Day, 14th October

What: StreetsAhead campaign

Where: (to be filled in with your event/activity details)

StreetsAhead when it comes to avoiding violence and aggression.

On National Personal Safety Day 2013, (14th October), (your organisation) will join organisers, Suzy Lamplugh Trust,and nearly 200other partner organisations around the country – including police teams; councils; schools; colleges; workplaces; charities and Neighbourhood Watch teams - to promote the StreetsAheadsafety campaign to their local communities.

Events/Activities on the day include …………………………………….

(spokesperson) from (your organisation) says:

“………………………… (why you’re taking part etc.)

The StreetsAheadcampaign highlights some simple, practical steps a person can take to help reduce the risk of becoming a victim of violence an aggression on the streets, and give them more confidence when out and about on the street.

Rachel Griffin from Suzy Lamplugh Trust says:

“Whilst risk levels vary from one area to another there are some basic safety tips that anyone can use to help improve their safety, no matter where they are. For example, staying alert on the street could help you to see potential danger approaching in time to take action to avoid it”.

Other partner organisations throughout the UKwill be supporting the StreetsAheadcampaign by running events and activities in their local areas. These include giving out campaign safety tips on the street/through doors/at events; displaying the posters around town; holding safety surgeries in shopping centres; libraries; transport hubs; community centres; supermarkets; giving safety talks in schools; to pensioners; on websites and through intranets.

For more information about(your activitities – go to …………) or for National Personal Safety Day and the StreetsAhead campaign visit

Ends

MEDIA ENQUIRIES to:

(your contact details)

Notes to the Editor

General Information about your organisation and any photo opportunity

Suzy Lamplugh Trust, a registered charity, is the leading charity for personal safety. The Trust works to raise awareness of the importance of personal safety in order to help people to avoid violence and aggression and live safer, more confident lives.
The Trust works alongside government, the police, the educational establishment, public bodies and the business sector to encourage safety wherever people may be at risk - in the home, at work, in public and in schools and colleges, on public transport and when travelling at home or abroad.

Broadcast News Alert

WHEN: Embargo: 00:01 Monday 14th October 2013

WHAT

Streets Ahead when it comes to avoiding violence and aggression.

The StreetsAheadcampaign being launched on National Personal Safety Day 2013 aims to make people aware that, whilst the risk of becoming a victim of violence on the street is very small for most of us, it still exists. The campaign highlights some simple, practical steps a person can take to reduce the risk even further and give them more confidence when out and about on the street.

On the day, organisers Suzy Lamplugh Trust will be joined by nearly 200 partner organisations around the country – including police teams; councils; schools; colleges; workplaces; charities and Neighbourhood Watch teams - to promote the StreetsAhead safety campaign safety to their local communities.

Rachel Griffin from Suzy Lamplugh Trust says:

Partner organisationswill be supporting the StreetsAheadcampaign by running events and activities throughout the UK. These include giving out campaign safety tips on the street/through doors/at events; displaying the posters around town; holding safety surgeries in shopping centres; libraries; transport hubs; community centres; supermarkets; giving safety talks in schools; to pensioners; on websites and through intranets.

Richard Royal from sponsors of National Personal Safety Day 2012, Ladbrokes, says:

"Ladbrokes

INTERVIEWEES

The following are available for live and pre-recorded down the line or studio interviewsSUGGESTED

Rachel Griffin from the Suzy Lamplugh Trust
Kristiana Wrixon from the Suzy Lamplugh Trust

ADDITIONAL INFORMATION

National Personal Safety Day is an annual event aimed at raising awareness of the simple, practical solutions that everyone can use to help avoid violence and aggression in today’s society. It’s about helping people live safer, more confident lives.

National Personal Safety Day 2012 is sponsored by Ladbrokes

For further information about the StreetsAhead campaign and how individuals, schools, workplaces, local authorities and community groups are involved, visit

Question and Answer Sheet

Here are a few sample questions that you might be asked, along with suggested answers. Please don’t feel you have to stick to these answers word for word. They should be in your own words and in a style that you are comfortable with.

Question 1:

What is National Personal Safety Day all about?

Answer:

National Personal Safety Day is an annual event aimed at raising awareness of the simple, practical solutions that everyone can use to help avoid violence and aggression in today's society. It's about helping people live safer, more confident lives.

Question 2:

What is this year’s campaign about?

Answer:

This year’s campaign StreetsAhead is about how to reduce the risks of becoming a victim of violence and aggression when out and about on the streets.

Question 3:

So how are you getting the campaign messages out there?

Answer:

Thanks to sponsorship from Ladbrokes, we were able to provide 250,000 leaflets and 10,000 posters for the campaign. Approx 200 organisations around the country are using these resources and supporting the campaign in their local area by: giving out the campaign leaflets on the street; through doors; at events/displaying the posters/holding safety surgeries in shopping centres; libraries; transport hubs; community centres/giving safety talks in schools; to pensioners and so on. These organisations include police teams; Councils; Government departments; NHW teams; workplaces; schools/colleges around the UK.

Question 4:

If you take these precautions every time you go out, won’t it make you more paranoid and more fearful.

Answer:

Not at all - Taking control of your own safety and reducing the risks makes you feel more confident and less fearful.

Question5:

What precautions does the campaign recommend?

Answer:

Tips include – Look AheadStay alert; know your route and surroundings.

Plan AheadConsider where you’re going and how you’re going to

get there. E.g. stick to busy routes

Think Ahead – for exampleTry to walk facing the oncoming traffic

to avoid kerb-crawlers

Go AheadTaking simple steps to minimise any risks will not only

make you safer but also give you more confidence.

You can get all the tips on the website at

Question 6:

Is it too late to get involved in the campaign?

Answer

Not at all. You can check out the website pages at to get all the information and you can download the tips, advice and personal safety quizzes, which can be printed off and given to friends, family and your local community.

Safety Tips

Plan Ahead

- Consider where you’re going and how you’re going to get there. Is the route you’re planning busy and well lit? Can you avoid any high risk spots, such as quiet or badly-lit alleyways, subways or isolated car parks?

- Consider carrying a personal safety alarm, which could be used to shock and disorientate an attacker if necessary, giving you vital seconds to get away

Think Ahead

- Try to walk facing oncoming traffic to avoid kerb crawlers. If this isn’t possible and a vehicle pulls up suddenly alongside you, turn and move as quickly as possible in the other direction.

- Trust your instincts. If you think you’re being followed, take action. Cross the road, turning to see who is behind you. If you’re still being followed, keep moving and make for a safe place.

Look Ahead

- Stay alert, as the sooner you see or hear potential danger approaching, the easier it is to avoid it.

- Avoid wearing earphones or chatting/texting on your mobile phone when walking down the street, as this will distract you from your surroundings and

could prevent you from hearing danger approaching.

- If you do see potential danger ahead, it’s advisable to take action immediately. Change your route and head for a safe place, such as a pub, garage, friend’s house

or anywhere there are other people.

Go Ahead

- Don’t let fear of crime stop you from getting out and about. Taking precautions to minimise any risks will not only make you safer, it should also make you feel safer and give you more confidence when out on the streets.

We Don’t Do it Alone!

Sponsors:

For the second year running Ladbrokeshave sponsored National Personal Safety Day and this year’s StreetsAhead campaign, which includes the printing of 250,000 leaflets and 10,000 posters.

Partner organisations:

Approx 200 organisations nationwide are supporting the campaign including police teams; local council teams; government departments; neighbourhood watch teams, other charities, schools, colleges and workplaces throughout he UK. They are supporting it by giving out the campaign leaflets on the street; through doors; at events/displaying the posters around town/holding safety surgeries in shopping centres; libraries; transport hubs; community centres/giving safety talks in schools; to pensioners and in general getting the messages across to their local communities.

Contact Details

Suzy Lamplugh Trust Contacts:

Jo07747 611308 or office 020 7091 0014

Rachel07789 718436

Kristiana07894 668508

For all other details about NPSD resources etc., please check out the website

Where: (To Be Filled in with Your Event/Activity Details)

WHAT

SUGGESTED QUESTIONS

INTERVIEWEES

ADDITIONAL INFORMATION