RADO AT NEW YORK CITY FASHION WEEK 2011
Weehawken, NJ, August 31, 2011 – Rado, the Swiss Watchmaker known for its unique design aesthetic and innovative use of high-tech ceramic, has teamed up with clothing designer and fashion columnist, Malan Breton for New York City Fashion Week. As part of an ongoing partnership with Mr. Breton, the company will be the exclusive provider of the timepiece elements to be displayed at his runway show on September 13, 2011 at 9pm at Lincoln Center.
In true Breton form, the show will be filled with ballet dancers and theatrical performances.Mr. Breton is expected to feature 33 exclusive fashion designs, each complimented by eye-catching Rado timepieces worn by the runway models. Styles from the newest collection Rado True Thinline, the thinnest high-tech ceramic watch in the world, Rado Sintra, Rado Integral, Rado D-Star and the iconicRado Ceramica are expected to be included. Other design elements from Rado’s 2011 collection will also be incorporated.
Having won hundreds of awards for its one-of-a-kind style, Rado is highly-regarded in both the watch and design industries. A pioneer in the watch world, Rado has a distinct ability to take ordinary materials like high-tech ceramic, and turnthem into stunning, unforgettable timepieces – a craft they’ve practiced since the early 1960s.
“In the design world, we’re constantly moved by the talent and artistry of others. We’re always looking for ways to infuse different styles, colors and materials together to create fresh looks, said Malan Breton. “I’m proud to be working with Rado because like me, Rado celebrates the blend of high-quality materials, ground-breaking designs and a distinctive point of view.”
Known for his signature detailing and fabrics, Mr. Breton shares Rado’s passion to create unmatched beauty from simplicity.“Like Rado, Malan Breton understands the importance of using materials and techniques in new and different ways in order to create something uniquely beautiful, while inspiring other designers around us,” said Matthias Breschan, Brand President, Rado. “We are very excited about this partnership and to present our watches alongside Malan’s brilliant creations.”
About Rado
Rado’s visionary drive has led to unending innovations in the use of high-tech materials. Foremost among these is high-tech ceramic, whose exceptional characteristics have long been recognized. Rado pioneered the use of high–tech ceramic in the watch industry 25 years ago. Today it is the material of choice fornearly all the Rado Collections. Its extreme light weight, scratch-resistant, hypoallergenic features and unique capacity to absorb the body’s heat allows Rado to deliver the ultimate in luxury- absolute comfort.
Unlimited Spirit. RADO.
For further information please contact:
Alysa McKenna or Muriel Ganière