SPORTS & ENTERTAINMENT MARKETING (8175)Grade 10 – 12

Student Life
1 Instructional Day + Ongoing Reinforcement / 30 – Purposes and Goals of the Student Organization
31 – Benefits and Responsibilities of Membership
32 – Leadership Skills through Participation
33 – Internet Safety Issues & Procedures for Acceptable Use Standards / Annual DECA Activity
* Gallery Walk Lesson
* Own Your Future Vision Board
Aspects of an Industry
Sports Management Internship (Football) / 22 – Planning
23 – Management
24 – Financial Responsibility
25 – Technical & Production Skills Required of Workers
26 – Principles of Technology
27 – Labor Issues
28 – Community Issues
29 – Health, Safety, and Environmental Issues / Required Shadowing with Athletics
* Football Season (all)
* Wrestling Season (football players)
* Fine Arts Play or Musical
Create Your Own Sport Project
Overview of Marketing
3 Instructional Days + 2 Project Days / 38 – Marketing
39 – Components of the Marketing Mix
40 – Marketing Concept
41 – Target Marketing
42 – Marketing Functions / Common Assessment (Week 3)
Importance of SE Marketing
3 Instructional Days + 1 Assignment + 1 Project / 34 – Importance & Impact of the Sports and Entertainment Industries
35 – Importance of the Past, Present, and Future of SE Industries
36 – Hospitality
37 – Trends & Innovations / Fall TV Preview // Fantasy Football (?)
Stadium Stats Research Assignment
[ Hospitality ] Athletics Fan of the Game
** Unit Test on SE Marketing
Product Development
3 – 4 Instructional Days + 4 Project Days / 63 – Explain product, service, and product planning.
65 – Role of Market Research
66 – Role of Product Positioning
67 – Impact of Uncontrollable Factors
64 – Product Life Cycle / Fantasy Football
35, 59, 60, 64 – 67
Alternative: Sneaker Project
Branding
4 Instructional Days + 2 Movie + 2 Essay / 59 – Define Branding
60 – Concept of Branding
61 – Types of Product Licensing & Brand Protection
62 – Concept and Reasons for Rebranding / Fantasy Football
ESPN 30-for-30 The Fab Five
* Movie Analysis & Outline
* Branding Essay (Summative)
Quarter 1 – WRS – Personal Qualities & People Skills (1-7) Diagnostic Assessment -- Multiple Choice
Interpersonal Skills
2 Instructional Days + 1 Presentation Day / 46 – Ethical and Unethical Business Practices
43 – Types of Communication
44 – Role of Communication in Effective Work Relationships
45 – Presentation as Business Communication / “Who Am I” Branding Presentation
Pricing Strategies
1 Instructional Day + 1 Virtual Business / 68 – Pricing & the Factors that Affect Pricing Decisions
69 – Pricing Strategies
Distribution Strategies
3 Instructional Days + 2 Project + 1 Assignment / 72 – Distribution
73 – Distribution Channels
77 – Online Merchandise Methods
74 – Strategies for Distributing SE Services
75 – Facilities Management
76 – On-Site Merchandising and Concessions / Super Bowl Stadium Assignment
Parking Plan Assignment
Fan Gear Assignment (Online)
Entertainment Merchandise Project
** LEGO Stadiums
The Sales Process
2 Instructional Days + 2 Project / 83 – Merchandising
84 – Bundling Products & Services
82 – Types of Selling
85 – Steps of Personal Selling
86 – Importance of Customer Service / Travel Brochure Project
Customer Service
3 Instructional Days + 1 Role Play / 47 – Importance of Customer Service
48 – Various Types of Customer Service
49 – Respond to inquiries and suggestions.
50 – Translate technical language into commonly understood language.
51 – Explain company policy to a customer.
52 – Communicate a customer service suggestion to a supervisor.
53 – Procedures for Handling Customer Complaints
54 – Handle different types of customers.
56 – Role of Constructive Criticism
55 – Demonstrate handling an internal customer.
57 – Demonstrate customer-service techniques. **
58 – Describe methods used to encourage customer retention. / Required Special Event for School Store
DECA Role Play Practice
Quarter 2 – WRS – Professional Knowledge (8 – 17)
Develop Portfolio Framework to define & describe each WRS (1 – 21)
School Store Special Event Evaluation (1 – 17)
Promotional Mix
2 Instructional Days + 1 Super Bowl Day / 78 – Explain promotion and promotional mix.
79 – Advertising, Publicity, Sales Promotion, Direct Marketing, Personal Selling
80 – Methods of Communication for Promotion
81 – Elements of an Advertisement / Super Bowl Advertisements
** Movie March Madness Project
Full Unit Summative Assessment
Forms and Techniques of Advertising
2 Instructional Days + 1 Project Days / 87 – Advertising
88 – Goals of Advertising and Methods of Evaluating Success / Super Bowl Advertisements
Advertising Project
Shark Tank
Sponsorships & Endorsements
5 Instructional Days + 3 Project Days / 105 – Difference between Sponsorships & Endorsements
100 – Explain Sponsorship / Partnership
103 – Advantages & Disadvantages of Endorsements
101 – Reasons for Using Sponsorships
104 – Current Trends
107 – Effects of Media Broadcasting
102 – Legal Restrictions on Endorsements and Sponsorships
106 – Components & Exchanges of an Event Triangle / Current Events: Endorsement Deals
NASCAR Profile Project
The Phoenix Cup Series Project
* Groups of 3
Public Relations / Publicity
2 Instructional Days + 1 Project Days / 94 – Public Relations
95 – Public Relations Tools
97 – Effects of Negative Media Occurrences
96 – Internal and External Aspects of Public Relations / Current Events
* Negative Traditional News Media
* Negative Social Media
PR Project for RRH SE Organizations
Social Media
2 Instructional Days + 1 Project / 92 – Traditional Marketing vs. Social Media Marketing
93 – Pros & Cons of Social Media
89 – Electronic Marketing Tools and Devices
90 – Methods for Attracting Customers & Establishing Relationships
91 – Target Markets’ Preferred Devices / Twitter / Instagram Project
Sales Promotion
1 Instructional Day + 1 Project Day / 98 – Advantages & Disadvantages of Various Forms of Sales Promotion
99 – Elements of an SE Sales Promotion Campaign
Quarter 3 – WRS – Technology (18 – 21)
Insert examples (photos, narratives) to illustrate each skill in the SE industries.
Complete multiple choice post-assessment of WRS 1 – 21.
Marketing Plan
1 Instructional Day + 2 Project Days +
1 Presentation Day + 2 Movie / 112 – Components of a Marketing Plan
115 – SWOT Analysis
113 – Importance of Research
114 – Return on Investment / Marketing Plan for RRH SE Organization
Movie: The Greatest Movie Ever Sold
Business Structure
1 Instructional Day + 1 Project Day + 2 Movie / 70 – Explain Business
71 – Types of Business Ownership / Business Structure Poster (Beamer)
Movie: Moneyball
Economics
2 Instructional Days + 2 Project Days / 108 – Economics
109 – Phases of the Business Cycle (Effect on SE)
110 – Concept of Supply and Demand
111 – Competition / Olympic Games Project
* Timeline
* City Bids Pitch
Job Search Skills
3 Instructional Days + 1 Interview Day / 116 – Occupations within SE Industries
117 – Personal Skills & Interests
118 – Resources for Job Search
119 – Resume // Cover Letter
120 – Job Application
121 – Interview Process // Follow Up / Apply for Athletics Internship (Class Helper Position) at Rock Ridge

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