Political Campaign Project Rubric

CAMPAIGN NAME______

Political Campaign Project Rubric

Part One: Political Ideology (forming the party)

___20 points total

___2 points for identifying 15+ political planks for platform

___2 points for issue statements for each plank

___1 point for party ideology

___1 point for individual ideologies

___1 point for name

___1 point for symbol

___1 point for identification of party leaders running for President and VP (2 points total)

___1 point for profile of each (2 points total)

___2 points identifying Constitutional information about presidential elections

___2 points for explanation of Electoral College process

___2 points for identification and explanation of constituency groups (only 1 point if groups are simply identified

___2 points for campaign slogan that reflects ideology

Part Two: Making Campaign Decisions

___18 points total

___2 points for structure of campaign staff

___2 points for identification of voters the party will target and explanation of why (only 1 point for identification)

___2 points for issue focus and explanation for focus

___2 points for state/geographical focus along with explanation

___2 points for explanation of President and VP candidate’s role in campaign

___2 points for identification of public opinion strategies and explanation of impact on campaign decisions

___2 points for fundraising strategy

___2 points for identification and explanation of PAC support

___2 points for inclusion of budget and stated purposes of money

Part Three: Running the Campaign

___10 points total

___2 points for letter explaining both background and purpose for running

___2 points for designing of public opinion poll using random sampling techniques

___2 points for 10 questions for debate

___2 points for script and storyboard for issue-focused ad (no points awarded for attack ad; only 1 point for either script or storyboard)

___2 points for fundraising event including invitation and list of guests

Part Four: Winning the Campaign

___12 points total

___2 points for transition team including White House staffers and Cabinet secretaries

___2 points for inaugural address

___2 points for evaluation of current congressional control

___2 points for first 100 days plan

___2 points for decorating White House (china pattern, desk items, Secret Service call sign

___2 points for presidential compound

___ 60 points total

___Grade

CAMPAIGN MEMBER______

Part Five: Evaluating Your Campaign (each member of the group must complete)

___20 points total

___4 points for identification of incumbency and explanation of challenges running against incumbents and challenges facing incumbents

___4 points for analysis of strengths and weaknesses of your party versus existing political parties

___4 points for analysis of voter reaction to your party and platform including media and interest group impact

___4 points for comparison of strategies of your candidate to real-life candidate (can use either current candidate or recent candidates for the presidency)

___4 points for analysis of most difficult and easiest aspect of presidential campaigns

___ 20 points total

___Grade