FOR IMMEDIATE RELEASE
HOLLYWOOD BOWL GROUP CONTINUESINVESTMENT PROGRAMME WITH £400,000 REFURBISHMENT AND REBRAND OF BOWLPLEX BRIGHTON
The UK’s largest tenpin bowling operator, The Hollywood Bowl Group, has invested £400,000 in the refurbishment and rebrand of Bowlplex on Brighton Marina.
Completed on the 9th December, the centre remained open for the duration of the project and celebrated its brand new look with a VIP event on the 19th January, when it officially relaunched as a Hollywood Bowl.
Steve Burns, CEO at The Hollywood Bowl Group said: “The Brighton rebrand is the fourth significant investment we’ve made in the Bowlplex estate since its acquisition last year, as part of our overall plan to rebrand the Bowlplex estate.
“The centre has undergone a huge transformation and we are delighted with the excellent reaction we’ve received from our customers.”
The newly rebrandedHollywood Bowl Brighton is now one of the most high-tech bowling centres in the country.The centre is a ‘new generation’ style of Hollywood Bowl, including 26 pre-bookable, fully computerised lanes with plush seating, four exclusive VIP lanes, a new ‘Hollywood Diner’ concept and upgraded bar, with new décor celebrating all things Americana.
Visitors can enjoy freshly-made American classics, including gourmet burgers, hot dogs and shakes as well as the latest industry leading games in the new look amusements area. The centre’s revamped bar serves a variety of drinks including traditional cocktails – making it an ideal venue for night time trade. Hollywood Bowl Brighton is now perfectly positioned, not only as a great place to enjoy a game of bowling, but also as an entertainment haven for families and adult fun seekers alike.
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Notes to Editors
About Hollywood Bowl
Hollywood Bowl is part of The Hollywood Bowl Group, the UK’s leading ten-pin bowling business with 55 centres operating under the Hollywood Bowl, AMF Bowling and Bowlplex brands.
Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.
Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes, bringing bowling into the 21st Century.
The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead.