Vocabulary & Derivatives
▼Fill in the blanks with the most appropriate words.
1.During her performance, the pianist demonstrated some that
amazed the audience.
2.Professor Wu is going to be a visiting at TokyoUniversity for one year, offering some courses on Taiwanese literature.
3.Sally always purchases soap that contains no chemicals harmful to the environment.
4.Shopping in the supermarket, Jim put the on his shopping list into the cart.
5.It is that English is spoken as a first language by about 400 million people, as a second language by a further 350 million people.
6.The mass media are supposed to be , especially news programs, but it is difficult for the news media to be free from the influence of political power.
7.The TV producer is looking for a of his new talent show.
8.Planning to become a lawyer, Barbara decided to pursue studies at Harvard.
9.The marketing managers asked the team to offer some new for promoting the sales of their new products.
10.With so many people killed and so much property damaged, it is no (exaggerate) to say that this was a killer typhoon.
11.Without enough evidence to prove him guilty, we cannot rule out the (possible) that he is innocent.
12.Being creative and resourceful, Tina is doing very well onher job in the (advertise) company.
Multiple Choice
▼Choose the best answer to each question.
1. It is no to say that pizza is the best-known Italian food in the world.
(A) exaggerating (B) exaggerate
(C) exaggerated (D) exaggeration
2. Alzheimer’s disease（阿茲海默症）nearly 10% of all people over the age of sixty-five in the U.S.
(A)is thought to affect(B) thinks to affect
(C) thought to affect(D) hasthought to affect
3. The old lady sat on the bench with her grandson beside her.
(A) stand(B) stood(C) standing(D) to stand
4. Mr. Leeds angrily looked at his son, who had just lied to him again, with his arms .
(A) cross(B) crossed(C) crossing(D) to cross
5. I was wondering you could give me some help in filling out the form.
(A) what(B) that(C) which(D) if
Cloze Test
▼A. Multiple-Choice: Choose the best answer for each blank.
TV product placement, the practice of displaying brand-name items in TV shows as a form of advertising, has become a very popular form of marketing nowadays. When we see an actor in a TV show 1. a particular kind of coffee, we unconsciously get a positive impression of it. More subtle than traditional TV commercials, product placement makes the item visible 2. consumers by effectively making it part of the show or program. This marketing strategy is really booming. 3. a study, total profits from TV product placement are estimated to have grown by 30.3% globally, reaching $4.38 billion in 2007 alone. It is no 4. to say that it has become difficult to watch a TV program that has no products 5. in it.
1. (A) drank(B) drunk(C) drinking(D) to drink
2.(A) for(B) with(C) between(D) to
3. (A) According to(B) As a result of(C) In spite of(D) Instead of
4. (A) exaggerating(B) exaggerated(C) exaggeration(D) exaggerate
5. (A) place(B) placed(C) placing(D) to place
▼B. Fill in the Blanks: Choose the best answer for each blank.
(A) featuring (B) with (C) influential (D) provided (E) since
Companies secretly place their products in movies as well as TV shows; 1. the 1980s, the big screen has been competing with TV as a showcase for brand-name items.
You must be very familiar with those scenes 2. an action star driving his new Porsche, wearing an Armani suit, or drinking a Coke, 3. the brand name prominently displayed. This advertising technique, though not a new one, is now more 4. than ever. Incorporating brand-name items into the story also saves on production costs; for example, if important scenes of the film are shot in a luxury hotel, the producer may not need to pay for the use of this setting since he is indirectly advertising it. With these “props” or “authentic（逼真的）settings” 5. for free, the filmmakers are still paid to have their leading actors use certain products, or to have certain locations filmed in the background.
1. 2. 3. 4. 5.
Matching
▼Complete the sentences below by matching the words in the left column with those
in the right column.
1. According to the study, climate change is likely
2. Since the government has refused to compromise, it is very likely
3. In his time, many people doubted Galileo’s theory
4. The little boy was encouraged by the saying
5. It is not too much
Translation
▼Translate the following Chinese sentences into English.
1.住在臺南市中心十年，Jason對這個區域非常熟悉。
Living in downtown Tainan for ten years, Jason very the area.
2.Robert毫不考慮就向銀行借了新臺幣二百萬元開創自己的事業。
Robert didn’t it borrowing NT$2,000,000 from the bank to start his business.
3.隨著愈來愈多人察覺到全球氣候變遷引起的問題，他們也要求政府採取立即措施因應這個挑戰。
As more and more people the problems caused by global climate change, they also ask the government to take immediate measures to cope with the challenge.
4.由於醫療資源的缺乏（lack of），這個疾病據報導已經奪走（claim）這個村裡一百多條人命。
5.據估計在臺灣十八到六十五歲之間百分之八十六的成人有兩顆以上的蛀牙（decayed tooth）。（It is….）
6.說我們沒有電就活不下去，並不誇張。
7.根據這位媒體專家，電子書（e-book）不太可能完全取代（replace）傳統紙本書。
ReadingComprehension
▼Read the following article and choose the best answer to each question.
As we are exposed to lots of different messages from all sorts of media in our daily life, many have called for more attention to the importance of “media literacy” in education. Media literacy refers to the ability to become critical readers of the messages we receive from the mass media. For example, we should not believeeverything we see or hear; instead, we need to be able to analyze the messages that the media try to “sell” to us. As viewers, we may start by asking questions such as “Who sent this message?”, “At whom is this message targeted?”, and “Why and how is this message being delivered?” If we go deeper, we may also explore the profit-making motive and other powerful forces that drive the media and shape the “world” we see through them.
Take the news networks for example; not every news message is as objective as we suppose. With companies paying a huge amount to the TV news programs that advertise their products, we might sometimes be given information that is “commercial” in nature, such as a special report on a new hotel or “health news” shows featuring the latest health products. Sometimes, producers of news programs might also withhold certain information from the public if it is not in the best interest of their commercial sponsors. Therefore, it is important for us to take a critical look at the TV news programs we watch.
1. What is media literacy?
(A)It is about the literature taught on media.
(B)It is a general term for news agents.
(C)It is a kind of literary study of the mass media.
(D)It is the critical ability to analyze the messages we receive.
2. What is the basic job of a critical viewer or reader?
(A)To speak different foreign languages.
(B)To make a thorough report on media problems.
(C)To ask some key questions about the messages he or she receives.
(D)To cover a news story on the Internet.
3.Which might NOT be a question that can help you to analyze the message?
(A)Who sent the message?
(B)What is the name of the film star in the commercial?
(C)Who might be the targeted audience?
(D)Why is this message being delivered to the targeted audience?
4. According to the passage, why might some news providers keep some news from the public?
(A)To prevent the public from being hurt or shocked.
(B)To stop the public from knowing too much about the actual situation.
(C)To protect the interests of their sponsors.
(D)To promote and benefit the general public.