Thursday2ndNovember, 2017

DNAFitNAMED WITHIN TRANSTECH 200 LIST

DNAFit has been named within the newly published 2017 TransTech 200 list, an annual compilation of leading innovators within the field of health and wellness transformative technology. The UK based genetics company has been recognised as being one of the first companies to deliver DNA results for programmatic outcomes in both exercise and nutrition.

Now in its second year, the TransTech 200 is the annual list leading innovators who are developing science-based research, applications, products and ideas that that significantly increase mental and emotional wellbeing.Featuring a number of leading blue-chip brands, the full list can be found at:

The TransTech200 was co-founded by Dr. Jeffery A. Martin and Nichol Bradford, who are also co-founders of the Transformative Technology Alliance, based within the SOFIA University in California.

DNAFit’s inclusion within the 2017 TransTech 200 comes on the back of a year that has seen the brand continue to pioneer, and lead the genetics industry in driving further research into the potential of ultra-personalised health and fitness genetics. In October, DNAFit’s Head of Sport Science, Craig Pickering, published the findings of a new peer reviewed study**, appearing to identify the potentially key role that genetics can play in individualising recovery timings for elite athletes following training.

AviLasarow, CEO, DNAFit said;

“We are pleased to have been named within the TransTech 2000 list for 2017, further recognition of the work we are looking to achieve in driving the industry of personalised health and fitness genetics forward. The sector of Transformative Technology is still a new and emerging field, and we are proud to be amongst strong company in making a significant contribution in this space.”

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Notes to Editors:

About DNAFit:

DNAFit is a UK based genetics company that reports on genetic markers related to fitness and nutrition.

“Since we began in 2013, we’ve taken cutting edge science out of the laboratory and into the hands of tens of thousands of people, helping them understand how their DNA affects their response to exercise and nutrition changes, to change the way we train and eat, one DNA sample at a time.”

DNAFit adheres to a strict code of practice, which can be viewed here:

*The DNAFit study is ‘A genetic-based algorithm for personalized resistance training’ by Jones N, Kiely J, Suraci B, Collins DJ, de Lorenzo D, Pickering C, Grimaldi KA. Biol Sport. 2016;33(2):117-126 and can be downloaded at

It’s also available in full here.

About “A genetic-based algorithm for recovery: A pilot study”:

The full study can be read here:

The study was compiled by:

  • (1st) Craig Pickering, DNAFit Life Sciences Ltd,
  • (2nd) John Kiely, University of Central Lancashire
  • (3rd) Bruce Suraci, University of Portsmouth
  • (4th) Jake Watson, University of Portsmouth