Thursday 29th June, 2017

DNAFitAPPOINT CARLY McWILLIAMS TO LEAD RISK AND GOVERNANCE PROTOCOLS

DNAFit is delighted to announce the appointment of Carly McWilliams, who will play a key role in overseeing online and operational security across the global business. Assuming the title of Risk and Governance Manager, the role will see Carly tasked with ensuring that DNAFit operates within agreed policy and procedures that are aligned with to international standards and regulatory requirements.

The move reinforces DNAFit’s absolute commitment to providing the most robust best practice possible for all clients, and strict enforcement of its established Code of Conduct. Carly’s remit will also include regular reviewing of business practice and controls for robustness, as well asidentifying and addressing any areas of risk and data compliance.

Carly joins DNAFit with 15 years' experience working for leading businesses including HSBC Bank, where as a lead member of the European Risk team she conducted policy and procedural audits across key territories. Fundamental to the role was protecting the internal and external information of the entities; and presenting findings and recommendations to senior management on key risks including credit, operational, conduct and security.

Carly McWilliams, Risk and Governance Manager, DNAFit said:

“I’m really excited to be working with DNAFit and looking to grow with this highly innovative business. By sharing my knowledge and working closely with the team, I aim to create a risk aware environment with enhanced policies, clear operational processes and information security to reinforce the confidence of our clients and partners.”

Avi Lasarow, CEO, DNAFit said;

“Carly is a hugely important hire for our business, and it is a real coup to add somebody of her experience to the team. DNAFit is committed to ensuring that our clients and partners data and information security is handled in accordance with international standards at the highest of levels, so this important role will help us continue to lead the way in this regard.”

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For more information please contact / 078162 79101

Notes to Editors:

About DNAFit:

DNAFit is a UK based genetics company that reports on genetic markers related to fitness and nutrition.

“Since we began in 2013, we’ve taken cutting edge science out of the laboratory and into the hands of tens of thousands of people, helping them understand how their DNA affects their response to exercise and nutrition changes, to change the way we train and eat, one DNA sample at a time.”

DNAFit adheres to a strict code of practice, which can be viewed here:

*The DNAFit study is ‘A genetic-based algorithm for personalized resistance training’ by Jones N, Kiely J, Suraci B, Collins DJ, de Lorenzo D, Pickering C, Grimaldi KA. Biol Sport. 2016;33(2):117-126 and can be downloaded at

It’s also available in full here.

About EAT:

EAT is a global foundation linking food, health and sustainable development across science, business and policy. Originally launched 3 years ago, EAT ( is now an independent foundation, with three core partners: The Stordalen Foundation, the Stockholm Resilience Centre, and the Wellcome Trust. The overall objective of EAT is to expand scientific knowledge on the interconnections between food, health and environmental sustainability, spur innovation along the food value chain, and facilitatethe development of evidence-based policies.