TOURISM FACULTY

DEPARTMENT OF TOURISM MANAGEMENT

CURRICULUM

1 YEAR 1.SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 105 / Principles of Tourism / 3 / 0 / 3 / 5
TRM 103 / Economics I / 3 / 0 / 3 / 5
TRM 101 / Business and Management I / 3 / 0 / 3 / 5
TKL 101 / Turkish Language 1 / 2 / 0 / 2 / 2
MAT 101 / Mathematics / 3 / 0 / 3 / 3
GE 103 / Computer / 2 / 2 / 3 / 3
GE 101 / University Culture / 2 / 0 / 2 / 2
ENG 101 / English 1 / 4 / 0 / 4 / 5
Total Credits / 23 / 30
1.YEAR 2. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 102 / Business and Management II / 3 / 0 / 3 / 6
TRM 106 / Tourism Geography / 3 / 0 / 3 / 6
TRM 104 / Economics II / 3 / 0 / 3 / 6
TKL 102 / Turkish Language II / 2 / 0 / 2 / 2
STAT 102 / Statistics / 2 / 0 / 2 / 3
GE 102 / City Culture / 2 / 0 / 2 / 2
ENG 102 / English II / 4 / 0 / 4 / 5
Total Credits / 19 / 30
2. YEAR 1. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 235 / Project Management in Tourism / 2 / 2 / 4 / 7
TRM 231 / Marketing for Service Industry / 3 / 0 / 3 / 6
TRM 213 / Tourism and Leisure Management / 3 / 0 / 3 / 6
HIST 201 / History of Turkey I / 2 / 0 / 2 / 2
GE 201 / Social Responsibility and Ethics / 2 / 0 / 2 / 3
Elective * / Elective Course / 2 / 2 / 3 / 3
Elective * / Elective Course / 3 / 0 / 3 / 3
Total Credits / 20 / 30
2. YEAR 2. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 242 / Tourism and the Social Sciences / 3 / 0 / 3 / 6
TRM 200 / Summer Practice / - / 0 / 0 / 5
TRM 236 / Consumer Behavior in Tourism / 3 / 0 / 3 / 5
TRM 202 / Organizational Culture / 3 / 0 / 3 / 6
Elective * / Elective Course / 2 / 2 / 3 / 3
Elective * / Elective Course / 3 / 0 / 3 / 3
HIST 202 / History of Turkey II / 2 / 0 / 3 / 2
Total Credits / 21 / 30
3. YEAR 1. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 351 / Customer Relations Management / 3 / 0 / 3 / 6
TRM 325 / Business Law / 2 / 0 / 2 / 3
TRM 311 / Accounting / 3 / 0 / 3 / 6
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective * / Elective Course / 3 / 0 / 3 / 3
Total Credits / 17 / 30
3. YEAR 2. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 312 / Cost Accounting (preq TRM 311) / 3 / 0 / 3 / 6
TRM 324 / Tourism Economics / 3 / 0 / 3 / 6
TRM 315 / Regulations and Rules in Tourism (preq TRM 325) / 2 / 0 / 2 / 4
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective ** / Elective Course / 3 / 0 / 3 / 3
TRM 300 / Summer Practice II / 3 / 0 / 3 / 5
Total Credits / 17 / 30
4.YEAR 1. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 425 / International Tourism Operations / 3 / 0 / 3 / 6
TRM 423 / Tourism Destination Development / 3 / 0 / 3 / 6
GE 401 / Systems Thinking / 2 / 0 / 2 / 3
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective * / Elective Course / 3 / 0 / 3 / 3
Total Credits / 17 / 30
4.YEAR 2. SEMESTER
Course Code / Course Name / Th. / Lb. / AHEP CREDITS / ECTS
TRM 434 / Sustainability in Tourism / 3 / 0 / 3 / 6
TRM 432 / Strategic Management / 3 / 0 / 3 / 6
GE 104 / Innovation and Entrepreneurship / 2 / 0 / 2 / 3
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective ** / Elective Course / 3 / 0 / 3 / 6
Elective * / Elective Course / 3 / 0 / 3 / 3
Total Credits / 17 / 30
LOCAL / ECTS
TOTAL CREDITS / 151 / 240

ELECTIVE COURSES

ELECTIVE COURSES * [TRACK 1]
Code / Course Name / AHEP C. / ECTS
ENG 203 / English III / 3 / 3 / Elective *
ENG 204 / English IV / 3 / 3 / Elective *
ENG 205 / English V / 3 / 3 / Elective *
ENG 206 / English VI / 3 / 3 / Elective *
ELG 201 / German I / 3 / 3 / Elective *
ELG 202 / German II / 3 / 3 / Elective *
ELG 202 / German III / 3 / 3 / Elective *
ELG 203 / German IV / 3 / 3 / Elective *
RUS 201 / Russian I / 3 / 3 / Elective *
RUS 202 / Russian II / 3 / 3 / Elective *
TRM / Ancient Cities and Tourism / 3 / 3 / Elective *
TRM / Anatolian Mythologies / 3 / 3 / Elective *
TRM / History of Civilization / 3 / 3 / Elective *
TRM / Travel, Art, and Literature / 3 / 3 / Elective *
TRM / Tourism, Subjectivity, and Gender / 3 / 3 / Elective *
GAST / Human Resources Management in Food Services / 3 / 3 / Elective *
GAST / Sectorial Event Planning and Communication / 3 / 3 / Elective *
GAST / Information Technologies and Food & Beverages / 3 / 3 / Elective *
GAST / Food and Beverages Marketing / 3 / 3 / Elective *
GAST / New Trends in Food and Beverage World / 3 / 3 / Elective *
ELECTIVE COURSES ** [TRACK 2]
Code / Course Name / AHEP C. / ECTS
TRM / Tourism Industry Software’s and Apllications / 3 / 6 / Elective **
TRM / Cruise line and Marina Operations / 3 / 6 / Elective **
TRM / Airport Management / 3 / 6 / Elective **
TRM / International Cuisines / 3 / 6 / Elective **
TRM / Airline Management / 3 / 6 / Elective **
TRM / Investment and Finance / 3 / 6 / Elective **
TRM / Current Issues in Tourism 1 / 3 / 6 / Elective **
TRM / Current Issues in Tourism 2 / 3 / 6 / Elective **
TRM / Competitiveness in the Tourism Industry / 3 / 6 / Elective **
TRM / Conventions and Special Events in Tourism / 3 / 6 / Elective **
TRM / Brand Management in Tourism Industry / 3 / 6 / Elective **
TRM / Social Aspects in Tourism / 3 / 6 / Elective **
TRM / Resort Management / 3 / 6 / Elective **
TRM / National and International Institutions / 3 / 6 / Elective **
TRM / Front Office Operations and Automation / 3 / 6 / Elective **
TRM / Hospitality Operations Management / 3 / 6 / Elective **
TRM / Service Management / 3 / 6 / Elective **
TRM / Research Methods in Tourism / 3 / 6 / Elective **
TRM / Accommodation Industry / 3 / 6 / Elective **
TRM / Diversity Management / 3 / 6 / Elective **
TRM / E-Marketing / 3 / 6 / Elective **
TRM / Environment Management in Tourism / 3 / 6 / Elective **
TRM / Transportation Management / 3 / 6 / Elective **
TRM / Conference and Convention Planning and Management / 3 / 6 / Elective **
TRM / Sales Management in Tourism and Hospitality / 3 / 6 / Elective **
TRM / Place Marketing / 3 / 6 / Elective **
TRM / Digital Marketing / 3 / 6 / Elective **
TRM / Tourism Advertising / 3 / 6 / Elective **
TRM / Financial Management in Tourism / 3 / 6 / Elective **
TRM / Financial Analysis in Tourism / 3 / 6 / Elective **
TRM / The Anthropology of Travel and Tourism / 3 / 6 / Elective **
TRM / Leisure Studies / 3 / 6 / Elective **
TRM / Tourism Psychology / 3 / 6 / Elective **
TRM / Service Quality Management / 3 / 6 / Elective **
TRM / Environmental Issues and Tourism / 3 / 6 / Elective **
TRM / Travel Agencies and Tour Operators / 3 / 6 / Elective **
TRM / Tourism Safety and Security Management / 3 / 6 / Elective **
TRM / Public Relations in Tourism / 3 / 6 / Elective **
TRM / Strategic Management / 3 / 6 / Elective **
TRM / Human Resources Management
GAST / Oenology / 3 / 6 / Elective **
GAST / Gastronomy in Media and Press / 3 / 6 / Elective **
GAST / Food Ethics and Consumer Choice / 3 / 6 / Elective **
GAST / Culinary Seminars and Exhibitions / 3 / 6 / Elective **
GAST / Ecology and Food Production / 3 / 6 / Elective **
GAST / Molecular Gastronomy / 3 / 6 / Elective **
GAST / Food and Beverages Economy / 3 / 6 / Elective **
GAST / Special Topics / 3 / 6 / Elective **
GAST / Gastronomy Seminars / 3 / 6 / Elective **
GAST / Food Policies, Culture and Social Mobility / 3 / 6 / Elective **
GAST / World of Chocolate / 3 / 6 / Elective **
GAST / Food Styling and Photography / 3 / 6 / Elective **
GAST / Foods for Special Groups / 3 / 6 / Elective **
GAST / International Food Legislation / 3 / 6 / Elective **
COURSE DESCRIPTIONS
1 YEAR 1.SEMESTER
Course Code / Course Name
TRM 105 / Principles of Tourism
This course is designed to provide each student a basic understanding of tourism including tourism organizations, related business and service industry, tourist behavior, tourism planning, tourism research, and marketing.
TRM 103 / Economics I
This course provides students with the fundamental framework used in macroeconomics. The course will cover subjects such as; demand, supply, and equilibrium, consumer and producer behavior, elasticity’s, production and cost, market structures.
TRM 101 / Business and Management I
This course in an introduction to the main concepts in the field of management with aim to provide an understanding of business management. The course is organized in accordance to management functions and is enriched by case studies.
1.YEAR 2. SEMESTER
Course Code / Course Name
TRM 102 / Business and Management II
This course is the second part of Business and Management in which function of management analysis will be continued.
TRM 106 / Tourism Geography
Geography and the importance of place; world regions: physical, political, economic and cultural characteristics; the development of international tourism; geographical patterns of tourism and the tourism characteristics of selected world regions. After successful completion of this course, students should be able to, know an overview of the basic concepts of geography in relation to travel and the tourism industry. Andthink critically about contemporary issues of spatial location.
TRM 104 / Economics II
This course provides students with the fundamental framework used in microeconomics. Game theory, Decision making in uncertain environments, monetary and fiscal policies and their impact on in economic growth and inflation will be covered throughout the course.
2. YEAR 1. SEMESTER
Course Code / Course Name
TRM 235 / Project Management in Tourism
This course examines the theories and best practices for organizing and completing projects on time, on budget, and to specifications. Students learn to apply knowledge and skills to effectively initiate, plan, execute, and complete projects within the Tourism Industry
TRM 231 / Marketing for Service Industry
The aim of this course is to examine the role and potential contribution of marketing activities within organizations, to introduce primary methodologies in marketing research and to introduce key elements in the study of buyer behavior. On completion of this course, students will be able to identify and analyze key problems and the main decision areas dealt with by marketing managers, to understand the potential contribution of marketing research in decision-making and appreciate the main methodologies and to be familiar with elements of the analysis of buyer behavior and market segmentation.
TRM 213 / Tourism and Leisure Management
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in Recreation.
2. YEAR 2. SEMESTER
Course Code / Course Name
TRM 242 / Tourism and the Social Sciences
The series of structural shifts that have taken place in society during the post WW1 period, has given rise to a plurality of social phenomena, amongst which tourism is one of the most illustrative. Students of this course will have the opportunity to explore how the social sciences examine the phenomenon of tourism under the light of changes such as the expansion of paid vacation, the development of technology and the means of transportation, and the growing significance of information. The ways in which social thought traces the roots of tourism in social transformations, and the scrutiny of tourism by various, and often competing, paradigms (functionalism, Marxism, social interactionism, structuralist and post-structuralist narratives) will be investigated. Diversity within tourism will be analysed, and students will be invited to examine the concepts of leisure-time, social stratification and mobility, socialisation and social roles, ideology, as they form a part of the study of tourism as a social phenomenon.
TRM 240 / Business Communication
This course will provide an introduction to various types of professional communication. Focus on types of communication with respect to mass communication and electronic media and their use in the business world, letter and report writing, communicating in meetings, communication over the telephone, lectures on communication ethics, interviews, oral presentation, listening and empathy, information about the concepts of interpersonal communication and understanding of "self" and interpersonal communication skills. Transactional analysis, basic guest (customer) relations, listening skills, verbal communication, paralanguage, kinesics and proxemics, leadership in group communication and communication in group process, lectures and experimental group exercises where the students get feedback from each other.
TRM 236 / Consumer Behavior in Tourism
Factors affecting purchase-related consumer decisions. Personal and external factors that have an impact on the consumer decision-making process, attitude formation and attitude change, communication, adoption of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organizations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
TRM 202 / Organizational Culture
This course consists of a survey of organization as a concept, organization theories and concepts/theories seeking to understand and explain individual and group behavior in organizations. Topics that will be analyzed in debt are as follows; perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.
3. YEAR 1. SEMESTER
Course Code / Course Name
TRM 351 / Customer Relations Management
Customer relationship concept and characteristics, customer services, forms of customer relations, advanced relations, creating added value, sales and marketing, customer service quality system, customer acquisition and retention, managing and measuring customer relations.
TRM 325 / Business Law
The course aims to provide a general understanding of the concept of law. The content of the course is as follows: the basic concept of law, theories of legal interpretation, sources of Turkish Law and comparative law-making processes. On completion of this course, students will have gained the ability to use analytical skills in legal research and problem solving.
TRM 311 / Accounting
The aim of the course is to enable students to appreciate the role of accounting in the business environment; to develop the skills required to record business transactions and to apply accounting concepts in the preparation of financial statements. Upon successful completion of this course, students should be able to demonstrate an understanding of the purpose of accounting, the application of concepts and conventions, mastery of the procedures for recording business events and compiling a financial database and preparation of financial statements for managerial decisions.
3. YEAR 2. SEMESTER
Course Code / Course Name
TRM 312 / Cost Accounting (preq TRM 311)
The aim of the course is to equip students with skills and knowledge to: Identify and calculate different types of costs (direct, indirect, variable, and fixed costs) and distinguish between job-costing, process-costing, and joint-costing systems.
TRM 324 / Tourism Economics
In this course students will be acquainted with the application of economic thought on the field of tourism, both on the micro and macro levels, and the tourism market will be conceptualized in terms of the basic principles of economics. Tourism demand will be examined, and associated issues concerning its modelling, measurement, and forecasting will be discussed. Some central concepts in tourism economics, such as leakages of expenditure and the multiplier effect, will be presented and analysed, and the identification and measurement of the economic impacts of tourism on the local, regional, national, and global levels will be introduced in some detail.
TRM 315 / Regulations and Rules in Tourism
This course examines the regulation of domestic and international tourism and analyses key current issues arising in the subject area. It aims to provide students with the understanding and insights required to provide specialized legal and policy advice to the many stakeholders in tourism including governments, investors, developers, operators, marketers, special interest groups, local communities and tourists themselves.
4. YEAR 2. SEMESTER
Course Code / Course Name
TRM 425 / International Tourism Operations
This course provides an overview of the international organizations and the effects of the foreign environment on international business. The course will focus on cultural differences; theories of international trade and economic development; international finance; marketing internationallyand practical applications of starting and maintaining international business relationships.
TRM 423 / Tourism Destination Development
Identification, interpretation, and commercialization of various resources as tourism products to create destinations of travel. The blending of foundations of tourism, research methods, travel geography and business concepts to form travel destinations.
4.YEAR 2. SEMESTER
Course Code / Course Name
TRM 434 / Sustainability in Tourism
This course introduces the concepts and principles associated with sustainable tourism development, emphasizing on their implications for management and planning purposes. Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic well being of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects.
TRM 432 / Strategic Management
This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how he / she can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment. Various components of strategic management, such as tools of strategy analysis, sources of competitive advantage, strategies in different industry contents and the fundamentals of corporate strategy are to be discussed throughout the course.
ELECTIVE COURSES * [TRACK 1]
Code / Course Name
ENG 203 / English III / Elective *
ENG 204 / English IV / Elective *
ENG 205 / English V / Elective *
ENG 206 / English VI / Elective *
ELG 201 / German I / Elective *
ELG 202 / German II / Elective *
ELG 202 / German III / Elective *
ELG 203 / German IV / Elective *
RUS 201 / Russian I / Elective *
RUS 202 / Russian II / Elective *
TRM / Ancient Cities and Tourism / Elective *
Introduction of cultural tourism products based on historical resources. Creation of theme projects as tourism products within a historical setting, visual presentation of various theme parks. The study of history and archeology of Istanbul by slide presentations and sightseeing.
TRM / Anatolian Mythologies / Elective *
Purpose of the course: Students to have fund of knowledge about chronology of Anatolian Civilizations and cultural heritage (eg.artifacts, monuments, sites) of Turkey
TRM / History of Civilization / Elective *
A global survey and study of the histories of major geographical regions and populations between humans’ prehistory beginnings and their civilizational, societal and cultural developments. Additionally, the course provides and promotes student learning outcomes that include content literacy about the human historical experience and the improvement of reading comprehension,critical, andanalyticalthinking as well as effective written and oral communication.
TRM / Travel, Art, and Literature / Elective *
Travel has fascinated artists throughout the ages and the world. From Homer to Kerouaq (and beyond..), artistic imagination has been captured by the inexhaustible metaphoric gravity of travelling, and creation has flourished upon the transgression of real and imaginary landscapes, in every auratic and mundane form, from Ithaca to Ithaca, in a search for an ever eluding object (to paraphrase Seneca). This course will be an invitation to the involvement with the dialectics of desire and the pleasure of absence in travel through the delving into and the engagement with various texts of different forms of art, and to gain from the insights of authors, poets, painters, musicians, film makers, in their study of what it is to travel, and what it signifies for the 'travelling-subject'.
TRM / Tourism, Subjectivity, and Gender / Elective *
The effects of social change and gender politics on tourism industry; inequality and tourism politics.
GAST / Human Resources Management in Food Services / Elective *
Students will learn how individuals and their qualifications as human resources provide assistance to corporations. They understand the importance of developing personnel policies to enhance the efficiency of work. Students will study the contemporary topics such as recruitment, selection, hiring, orientation, performance appraisal and enhancement, motivating and training, reward and punishment systems as well as traditional topics of keeping all employee-related legal records (hiring/retirement/termination /promotion).