3.02 Guided Notes1

  1. Define Advertising Media
  2. Advertising Media:
  3. Channels of ______– ______travels through them to ______.
  4. Types of Advertising Media:
  5. ______
  6. ______Media
  7. Direct ______
  8. The ______
  9. Out of ______Media
  10. Other Media
  11. Types of Publication Media
  12. Publication (______) Media
  13. Includes newspapers and magazine that are ______on a ______basis
  14. Types:
  15. ______
  16. ______
  17. ______
  18. Types of Newspaper Advertising
  19. Based on:
  20. How ______they are published: daily, weekly
  21. Their ______: broadsheet size, tabloid size
  22. What ______areas they cover: national, locally
  23. ______they are intended to ______:
  24. Wall Street Journal focuses on business
  25. Print Advertising Advantages & Limitations
  26. Advantages:
  27. Reaches a ______audience
  28. Low ______, ______, and easy to ______
  29. ______can place an ad, so it is popular among ______
  30. ______of advertisement ______and ______
  31. Reaches customers ______
  32. Target a specific ______market.
  33. Ex: Charlotte Observer and South Charlotte Weekly
  34. Limitations:
  35. Wasted ______.
  36. Short ______. Discarded shortly after reading.
  37. Poorer ______and ______quality
  38. Categorize types of Magazines
  39. ______Magazines
  40. Read for ______enjoyment
  41. Target a very ______audience, people who enjoy reading about celebrities, sports, or computer games
  42. People, Sports Illustrated
  43. ______Magazines
  44. Appeal to individuals in all different ______.
  45. Business Week, Fortune
  46. Magazine Advertising Advantages and Limitations
  47. Advantages:
  48. ______circulation.
  49. Readers tend to ______magazines for a long time.
  50. ______quality color and pictures
  51. Target market based on ______.Ex: Sports Illustrated for Kids
  52. Target market based on ______. (Psychographic)Ex: Golf Digest
  53. Disadvantages:
  54. ______Preparation needed - raising the ______
  55. ______preparation times - information is ______timely
  56. ______
  57. Types of Broadcast Media
  58. Television
  59. ______TV advertising (ABC, CBS, NBC, Fox)
  60. Reaches a very ______audience
  61. Extremely ______
  62. ______or______
  63. Targets a more ______audience
  64. ______expensive than network TV
  65. ______
  66. Relatively ______
  67. ______specific audience
  68. ______: 30-minute commercial (QVC)
  69. Television Advertising - Advantages and Disadvantages
  70. Advantages:
  71. The experience of ______, ______and ______makes it believable and easy to remember
  72. TV is the most ______, ______type of ad media
  73. Disadvantages:
  74. Very ______Costs
  75. Message has ______lifespan
  76. Lengthy ______times
  77. Radio
  78. ______and______way to reach your target market
  79. Targets a very specific group of consumers
  80. Radio Advertising: Advantages and Disadvantages
  81. Advantages:
  82. Consumers ______in cars, home and at work
  83. ______costs
  84. ______preparation time
  85. Target specific ______markets
  86. Target specific ______markets
  87. Ex: Spanish-speaking stations
  88. Target specific ______markets
  89. Ex: Sports, Country, Top 40
  90. Disadvantages:
  91. Does not provide a ______impact
  92. Message has ______lifespan
  93. Commercial ______
  94. I-pods, I-pads, E-books, Cell phones . . . Who is listening to radio?
  95. Types of Direct-Mail Advertising
  96. Direct Mail Advertising: Advertising that is distributed ______to the potential consumer through the ______
  97. Types:
  98. ______mail
  99. ______mail
  100. Advantages and Disadvantages
  101. Advantages:
  102. Little ______circulation
  103. Can be very cost effective
  104. Target market can be segmented in ______ways
  105. Customer ______
  106. ______address the customer
  107. ______are easy to ______
  108. Disadvantages:
  109. Can be considered “______mail”
  110. ______cost of ______
  111. Explain Advertising on the Web
  112. ______growing______outlet
  113. Can target a very specific audience
  114. ______user response (who is responding to ads)
  115. ______brand awareness
  116. ______advertising reach beyond the ______market
  117. To advertise online
  118. Create a company ______for customers to learn about the business, contact info, locations and place orders
  119. Types of Out-of-Home Media
  120. Any type of message that reaches the customer ______of their home.
  121. Types:
  122. ______Panels/______
  123. ______
  124. ______posters
  125. ______billboards
  126. ______directional
  127. Out-of-Home Advertising: Advantages and Disadvantages
  128. Advantages:
  129. ______Viewing.
  130. Target specific ______area.
  131. Exposure ______.
  132. Disadvantages:
  133. Only a ______message.
  134. Due to ______exposure ______.
  135. ______segmentation.
  136. Types of “Other” Advertising
  137. ______media remind people about your business
  138. must have business ______or ______
  139. Must be ______(pen, baseball cap)
  140. Must be ______away
  141. ______advertising
  142. Informs people about how to ______businesses with a street address or Web address
  143. Movie ______advertising
  144. Product ______
  145. Manufacturers pay millions for the right to use their brand as ______props
  146. ______
  147. ______and______advertising
  148. Short Messaging Service (______): ads over ______messages
  149. ______: ______activity that involves posing as a ______institution or other business and sending ______text messages requesting personal information
  150. ______billboards: ads placed on arms, chests, foreheads, etc.
  151. Advantages & Disadvantages of “Other Promotional” Media
  152. Advantages
  153. Reach target market in a ______, ______manner
  154. ______cost per contact
  155. Market segmentation use is ______good
  156. ______
  157. Disadvantages
  158. Message is ______
  159. Consumers are not ______on your subject matter
  160. May ______be your target market consumers
  161. ______of good method to ______effectiveness
  162. Trends in Advertising Media
  163. ______Media
  164. Twitter and Facebook advertising
  165. Advertising on ______uniforms
  166. NBA just approved for 2012-13 season
  167. ______before ______Video