June 1May 15th, 2013
Dear North American Sales Team,
We are pleased to introduce the next generation of IRWIN Folding Utility Knives to the North American Market. The new FK Series further expands IRWIN’s best-in-class offering of utility knives and blades and are . The new knives are currently available for shipping now.
The FK Series features three compact, durable, and easy-to-use folding utility knives – the FK100, FK150, and FK250. These new Folding Utility Knives are equipped with patented BladeLock Technology™ engineered to keep the utility blade securely locked in the knife handle. The proprietary design addresses the most frequently cited user frustration – when blades unexpectedly accidentally pull out of the handle during use.
BladeLock Technology ™ further improves safety by providing the user with the ability to change blades only when the release button is engaged and the blade holder is in the 45° open position. No other folding knife offers this level of blade security and user safety.
The FK Series was awarded the prestigious Platinum “Certificate of Excellence” Award in the International A’Design Awards Competition, which recognizes the best designed products worldwidein the world. The FK Series was carefully engineered designed to include the following features:
§ Patented BladeLock Technology™ – Designed to keep the blade securely locked in the knife
§ Compact Design – Fits easily in the hand, pocket, or on a belt
§ Liner Lock Mechanism – Quick and easy one-handed operation that prevents knife from closing while in-use
§
§ Built-In Blade Storage – Stores up to two additional utility blades (FK150 & FK250)
§ Fold-Out Screwdriver & Additional Insert Bit Storage – 1” insert bits (#2 Phillips & #2 Square) for quick fixes (FK250)
§ Liner Lock Mechanism – Quick and easy one-handed operation that prevents knife from closing while in-use
Included in this launch kit are product literature, samples and promotional programs to help grow sales with distributors and their end-users. If you have any further questions after reviewing the attached materials please please feel free to contact me directly.
Sincerely,
Katy Vogl
Assistant Product Manager
Tools Business Segment
Newell Rubbermaid
301 Chestnut Street
East Longmeadow, MA 01028
Direct:+1 413-526-5816
Cell:+1 413-221-9078