Dear Friend of NC State,

As co-chairs for NC State’s 6thAnnual Packapalooza Festival we are pleased to contact you about sponsorship opportunities for Packapalooza, scheduled for Saturday, August 19, 2017 on Hillsborough Street between the Belltower Roundabout and Brooks Street. For homecoming parades, game-day victories, graduation, and photos at the Belltower, Hillsborough Street is where NC State celebrates. It has been for generations. So what better place to throw one of the biggest events of the year in the city of Raleigh?

Packapalooza is an all-day block party and street festival capping off Wolfpack Welcome Week at the start of the academic year. We will have everything it takes to celebrate in NC State style, including great music, activities throughout the day, and fun entertainment for the whole family. Last year’s event had over 75,000 attendees with over 300 vendor booths, and over 40 sponsoring organizations.We were also the 12th highest trend on Twitter throughout the day in the Raleigh area in 2015 and had close to 300,000 SnapChat views in 2016. Social media has become a mainstay for people to connect before, during, and after the event.

The daylong festival will feature a main stage performance area at the historic Belltower for national and regional musical groups and then two other stageswithin the footprint of the event. Theseother two stages will feature talent from the local area, including some of our amazing students and organizations on campus. Hillsborough Street from the Roundabout to Brooks Street will be closed for the event, allowing campus entities, businesses, organizations (for profit and non-profit) to set up vendor spaces to interact with the attendees. Businesses and restaurants on Hillsborough Street will be participating as well, in support of their partnership with NC State University.

Packapaloozahas provided an exciting and memorable way to celebrate the start of a new academic year with inception during our 125th anniversarysix years ago. Continuing this tradition provides a wonderful opportunity to celebrate the arrival of new students, to welcome returning students, staff and faculty, alumni, along withthe local community including the Hillsborough Street merchants. Together we all make NC State a great place to be. We are looking forward to continuing this wonderful tradition at NC State and this could not be possible without you. Enclosed you will find an outline of our sponsorship levels and some additional information about the event. We encourage you to contact us with further questions about how your organization, department, or company can participate.

Contact Information
packapalooza.ncsu.edu (website)
(email)
#Packapalooza @NCState (social media)

With Wolfpack Pride,

Dr. Mike Mullen, Co-ChairMs. Justine Hollingshead, Co-Chair
Vice Chancellor and Dean, DASAChief of Staff for the Vice Chancellor and Dean, DASA

PACKAPALOOZA SPONSORSHIP INFORMATION

Sponsorship Benefits / Presenting
$30,000 / Featured *
$15,000 / Platinum**
$5,000 / Zone**
$2,500 / Gold
$2000 / Silver
$1,000
Recognition in promotional opportunities, including social media and mobile app. / x / x / x / x / x / x
Vendor space at festival. / 10x20 / 10x20 / 10x20 / 10x10 / 10x10 / 10x10
Recognition on video screens (image/logo or text). / Image or Logo / Image or Logo / Image or
Logo / Image or Logo / Image or Logo / Image or Logo
Packapalooza sponsor recognition ad in NC State Technician. / Image or Logo / Image or Logo / Image or
Logo / Image or Logo / Text / Text
Information on street banners at main festival entrances. / Image or Logo / Image or Logo / Image or
Logo / Image or Logo / Text / Text
Organization name listed on Packapalooza Sponsor page with a direct link to your website. / x / x / x / x / x / x
Your organization listed on t‐shirt for the event. / x / x / x / x / x
VIP all access passes, including parking. / x / x / x / x
Prominent feature onPackapaloozahomepage with your organization logo. / x / x / x
Verbal recognition during festival from stages. / x / x / x
Stage time to showcase your organization. / x / x
Ability to note participation in event as a sponsor in your marketing materials. / x / x
Ability to have a 30 second promo video displayed on video screen. / x

*This sponsorship can be designated for astage: Belltower Stage (end of night show), the stage located at the DH Hill Library, or the stage located on Hillsborough Street near Winston Hall.

**Zone sponsors will have exclusive visible recognition for an identified zone (e.g. Arts, Green, etc.) including booth space in the zone area. Language for use will be Zone Name “Sponsored by” (name of organization). This can occur at the Platinum or Zone sponsorship levels.

***Vendor space is non transferrable to any other entity or organization.

SPONSORSHIP PACKAGE DETAILS

Presenting Sponsor - $30,000

  • One organization will hold the designation asthe presenting sponsor. Language for use will be “NC State Packapalooza brought to you by (organization name)”.
  • Ability to have a 30 second promotional video displayed on event video screen during the event. Video content will not be produced by NC State, nor in any way reflect university endorsement of any product or service.
  • Ability to note participation in event as a sponsor in your marketing materials.
  • Stage time to showcase your organization in between performances on stages.
  • Verbal recognition from all stages as the presenting sponsor.
  • 10 VIP all access passes and designated parking.
  • Your logo and designation on street banners at main festival entrances.
  • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in addition to be listed on the sponsor page.
  • Image or logo recognition on video screens.
  • Image or logo inclusion in sponsor recognition ad in NC State Technician.
  • 10x20 vendor space at a prominent location in the festival area.
  • Your organization name on t‐shirts as “presented by” for the event.
  • Prominent feature on Packapalooza homepage with your organization logo.
  • Recognition in all promotional opportunities, including social media and mobile app.

Featured Sponsor - $15,000

  • Visible designation as the sponsor of a selected stage location (Belltower, DH Hill, or on Hillsborough Street near Winston Hall).
  • Ability to note participation in the event as a sponsor in your marketing materials.
  • Stage time to showcase your organization in between performances on designated stage.
  • Verbal recognition from all stages as a sponsor.
  • 7 VIP all access passes and designated parking.
  • Your logo and designation on street banners at main festival entrances.
  • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in addition to be listed on the sponsor page.
  • Image or logo recognition on video screens.
  • 10x20 vendor space at a prominent location in the festival area near the stage.
  • Your organization name on t‐shirtsas for the event.
  • Recognition in all promotional opportunities, including social media and mobile app.
  • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Platinum Sponsor - $5,000

  • Verbal recognition from all stages as a sponsor.
  • 5 VIP all access passes and designated parking.
  • Can choose to be a sponsor for a specific zone as well.
  • Your logo and designation on street banners at main festival entrances.
  • Your organization prominently featured on the Packapalooza homepage with a direct link to your website in addition to be listed on the sponsor page.
  • Image or logo recognition on video screens.
  • 10x20 vendor space at a prominent location in the festival area near the stage.
  • Your organization name on t‐shirts for the event.
  • Recognition in all promotional opportunities, including social media and mobile app.
  • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Zone Sponsor - $2,500

  • 3 VIP all access passes and designated parking.
  • Your logo and designation on street banners at main festival entrances and within sponsored zone area.
  • Your organization listed on the Packapaloozasponsor page with a direct link to your website.
  • Image or logo recognition on video screens.
  • 10x10 vendor space inside the sponsored zone area.
  • Your organization name on t‐shirts for the event.
  • Recognition in all promotional opportunities, including social media and mobile app.
  • Image or logo inclusion in sponsor recognition ad in NC State Technician.

Gold Sponsor - $2,000

  • Text listing on street banners at main festival entrances.
  • Your organization featured on the Packapaloozawebsite with a direct link to your website.
  • Image or logo recognition on video screens.
  • 10x10 vendor space at a prominent location in the festival area near the stage.
  • Your organization name on t‐shirts for the event.
  • Recognition in all promotional opportunities, including social media and mobile app.
  • Text inclusion in sponsor recognition ad in NC State Technician.

Silver Sponsor - $1,000

  • Your organization featured on the Packapaloozawebsite with a direct link to your website.
  • Image or logo recognition on video screens.
  • 10x10 vendor space at a prominent location in the festival area near the stage.
  • Text listing on street banners at main festival entrances.
  • Recognition in all promotional opportunities, including social media and mobile app.
  • Text inclusion in sponsor recognition ad in NC State Technician.

Important Information for ALL Sponsorship Levels

  • All logos must be high resolution for website and print (EPS) and provided within two weeks of any signed sponsorship agreement. Logos will sized and placed accordingly based on sponsorship level depending on use.
  • Vendor booth location will be assigned at least two weeks prior to the event and will be determined by the event planning team based on availability and sponsorship level.
  • Approximate deadlines (subject to change): Print Materials–June 30, 2017; T-shirt –July 28, 2017; Video Screens–August 16, 2017.
  • It may take up to five business days to upload material onto the Packapalooza website.
  • Recognition in any promotional material, per sponsorship package, is subject to pre-determined deadlines.
  • Once a sponsorship form is received an invoice will be sent and payment is due immediately.

PACKAPALOOZA SPONSORSHIP AGREEMENT

CONTACT INFORMATION

Contact Person’s Full Name
Contact Person’s Title
Telephone Number
Email Address
Organization/Department/Company Name (as it should appear on all materials)
Mailing Address (include City, State, and Zip code)
Website Address
Are you interested in the booth space that goes with your sponsorship? If yes, someone will be in touch to coordinate. / □ Yes □ No

SPONSORSHIP LEVEL

□ Presenting $30,000

□ Featured$15,000

□ Platinum$5,000

□ Zone$2,500

□ Gold$2,000

□ Silver$1,000

□ In Kind$______approximate cost applied toward ______

ONLINE SPONSORSHIP INFORMATION

Please visit our website at: packapalooza.ncsu.edu/sponsors

You can fill out our online form.

PAYMENT

  • Payment is required to complete sponsorship agreement. You will be contacted by the DASA Central Office to complete payment.
  • Forms of payment accepted are checks (made payable to NC State University), credit card, and Inter-departmental transfers (NC State affiliated entities).
  • If you elect to pay via credit card an email with instructions, including a link, will be sent to you.
  • Mailing information for the form and check: Packapalooza, c/o Katie Walston, Box 7301, Raleigh NC 27695, . For questions, please contact Katie Walston at 919-515-2446.

Payment Information

Do you want to pay via credit card? / □ Yes □ No

For NC State entities ONLY

OUC
Project Number
Bookkeeper’s Name
Contact Phone Number

SUBMISSION

By signing below and submitting this form you attest that the information is accurate to the best of your knowledge. You also are authorizing payment via form indicated above of the sponsorship amount.

______

SignatureDate

______

Printed Name

OFFICE USE ONLY

Date Received
Method of Receipt (US Mail or Email)
Payment Method / □Check □CC
Date Processed