Customizing MyWorldAbroad campaigns for your officeModify the templates below to solidify your brand and messaging.
Version 20180503
CHANGE FORM for CAREER CENTERS
Table of Contents
INSTRUCTIONS for career centers about editing Region #2
PROVIDE CONTACT INFO
SUBMIT CHANGES to MyWorldAbroad
FOOTER ELEMENTS: Regions #1, #2 & #3
FREQUENTLY ASKED QUESTIONS
EXTRA DETAILS about Region #1: Opening Message
RECORD YOUR CHANGES for Region #2 in the templates
TEMPLATE A: Let students know how to reach you for go abroad advice.
TEMPLATE B: Tell students that you support global career skills, and provide quick contact info.
TEMPLATE C: Tell students about your international programs, and how they can reach you for advice.
TEMPLATE D: Tell students your go-abroad stats, and let them know how to reach you.
TEMPLATE E: Tell students that global experience has long-term career value.
TEMPLATE F: Tell students what others are saying about going abroad.
TEMPLATE G: Tell students that your office has partnered with MyWorldAbroad to support the career value of going abroad.
TEMPLATE H (REQUIRED): Tell students that international experience will help them understand major global issues.
INSTRUCTIONS for career centers about editing Region #2
MyWorldAbroadis pleased to offer design services to help your career centercustomize the footers ofGlobal Nudge Social Media Campaignimages.Submit your template wording changes using the fields further below.
PROVIDE CONTACT INFOPlease submit the following contact information:
Name, job title, department, email address, phone number. / SUBMIT CHANGES to MyWorldAbroad
We are here to support you in any way we can as you develop your customized content for Region #2.
/ Jean-Marc (Hachey)
Publisher & Founder of MyWorldAbroad
Author of The BIG Guide to Living and Working Overseas
416-925-0479
FOOTER ELEMENTS: Regions #1, #2 & #3
- Region #1: Opening Message
There is a total of 13 opening messages. 2 or 3 of these are rotated for each template. - Region #2: Custom School Message
Schools customize this region only. - Region #3: Link to MWA Registration Page
URL customized for your school.
FREQUENTLY ASKED QUESTIONS
- What happens after you submit your template changes to MyWorldAbroad?
- PHASE ONE: The MyWorldAbroad graphic artist will implement your changes to the eight templates. We will then submit them to you for a final review.
- PHASE TWO: Your footer templates will be assigned to all the relevant Global Nudge Social Media Campaign images (approx. 300), using a formula to ensure maximum impact.
- PHASE THREE:We will send you a .zip file with all the updated images.
- Can we submit less than 8 templates?
Yes, you can choose to customize any number of the eight available templates. Only Template H is required, because it applies to a specific set of observances. The templates you choose to customize will then be assigned to all Global Nudge Social Media Campaign share images.
- Can we submit more than 8 templates?
No, however, you can create a new template to replace one of the existing eighttemplates.
- Can we share these templates freely via social media?
Yes, you can share these templates via your social media streams in any way you like: on their own, in conjunction with Global Nudge Social Media messages, or combined with your own messaging.
EXTRA DETAILS about Region #1: Opening Message
The opening messages (Region #1) rotate, with each individual template having 2-3 different opening messages associated with it. The following list provides details about which opening messages are paired with each template.
- Expand your horizons – go abroad! Template A
- Going abroad – part of a great education! Template A
- Impress future employers – go abroad NOW! Template A
- Think international! Go international! Template B
- Think global and succeed! Template B, E
- Challenge yourself! Go abroad! Template C
- Discover your international self! Template C, D
- Get inspired! Go abroad! Template D, F
- See the world, build your future! Template E
- Time to go abroad!Template F
- Global skills for 21st-century jobs! Template G
- Go abroad – your career will thank you! Template G
- International skills lead to career success! Template G
- Time to think international! Template H
RECORD YOUR CHANGES for Region #2 in the templates
OPENING NOTE: Please submit changes that will continue to be relevant for at least three years. For example, do not use personal email addresses or staff names, and keep internship numbers rounded (e.g. 250 instead of 237).
TEMPLATE A:Let students know how to reach you for go abroad advice.Career center template
/ GUIDELINES
- LEFT COLUMN: 4 lines, maximum 27 characters per line (includes spaces).
- RIGHT COLUMN: 4 lines, maximum 30 characters per line, (includes spaces).
LEFT COLUMN:
RIGHT COLUMN:
TEMPLATE B:Tell students that you support global career skills, and provide quick contact info.
Career center template
/ GUIDELINES
- 4 or 5 lines, approximately 31 characters per line (includes spaces).
- Note about your school logo: We already have your school logo; only submit a new logo if you are using a logo specific to your office. Small departmental logo scaled to approximately 165 pixels wide, 78 pixels high.Long horizontal logo scaled to approximately 295 pixels wide x 78 pixels high.
(choose only one version to modify, B1 or B2)
TEMPLATE C:Tell students about your international programs, and how they can reach you for advice.
Career center template
/ GUIDELINES
- 4-line paragraph,approximately35 words/250 characters (includes spaces).
TEMPLATE D:Tell students your go-abroad stats, and let them know how to reach you.
Career center template
/ GUIDELINES
- 4-line paragraph, approximately 35 words/250 characters(includes spaces).
TEMPLATE E:Tell students that global experience has long-term career value.
Career center template
/ GUIDELINES
- 4-line paragraph, approximately 35 words/250 characters (includes spaces).
- EDITOR’S NOTE: MyWorldAbroad recommends keeping the original text below:
[Your school & department] staff encourage students to go abroad. Globalization is changing the way the world works, and employers want workers with international skills! Contact us at [your office email address].
TEMPLATE F:Tell students what others are saying about going abroad.
Career center template
/ GUIDELINES
- 4-line paragraph, approximately 35 words/230 characters (includes spaces).
- EDITOR’S NOTE: MyWorldAbroad recommends keeping the original text below.
[Your school & department] has sent over [#} students abroad!
“life-changing” “incredible” “career enhancing” “inspiring”
There are just a few of the words used to describe programs abroad! Email the [office/department name]: [office email address]
TEMPLATE G:Tell students that your office has partnered with MyWorldAbroad to support the career value of going abroad.
Career center template
/ GUIDELINES
- 3- or 4-line paragraph, approximately 35 words/250 characters total (includes spaces).
- EDITOR’S NOTE: MyWorldAbroad recommends keeping the original text below.
[Your school & department] has partnered with MyWorldAbroad to help students maximize the career value of going abroad. Register for your free account today!
TEMPLATE H (REQUIRED):Tell students that international experience will help them understand major global issues.
Career center template
/ GUIDELINES
- 3- or 4-line paragraph, approximately 35 words/250 characters total (includes spaces).
- EDITOR’S NOTE: MyWorldAbroad recommends keeping the original text below, along with your contact info.
Gaining international experience gives you a deeper understanding of global issues. Visit us in the [Office/Department] email[email address].
Footer Change Form for career centersto customize Region #2 in Footer1 | Page