CUSTOMER DISCOVERY PRESENTATION

Entrepreneurship

Product/Service: ______Name (s): ______

4 / 3 / 2 / 1
Develop a Business Idea: Company Overview Business Plan
Document is professional in quality and ready for publication.
Twitch is catchy, clear, compelling. Problem clearly identifies why you are working on the pain, what is the pain, who has the pain. Tell a memorable, compelling story that will set you apart from others. Solution explains clearly WHAT is the product or service that you (intend to) sell? The listener forms a mental image of the product (even if you do not provide a picture). Describe how the product or service solves the problem. Value Proposition explains the unique benefits (not features!) of your solution that provide value to your users. Contrast your solution to the solution(s) your users are currently employing
Entire customer discovery flows seamlessly from topic to topic and creates a comprehensive picture. / Document is professional in quality.
Twitch is clear. Problem clearly identifies why you are working on the pain, what is the pain, who has the pain. Solution explains clearly WHAT is the product or service that you (intend to) sell? The listenerforms a mental image of the product (even if you do not provide a picture). Describe how the product or service solves the problem. Value Proposition explains the unique benefits (not features!) of your solution that provide value to your users. Contrast your solution to the solution(s) your users are currently employing
Entire customer discoverycreates a comprehensive picture. / Document is acceptable in quality.
Twitch is clear. Problem identifies the pain and who has the pain. Solution explains WHAT is the product or service that you (intend to) sell? Partial or incomplete description of how the product or service solves the problem. Value Proposition explains how your solution provides value to your users. Entire customer discoveryis a little disjointed. / The customer discovery document is missing items, incomplete, or has any of the following challenges:
Twitch is unclear. Problemdoes not identifythe pain and who has the pain. Solution does not explain WHAT the product or service is that you (intend to) sell? Partial or incomplete description of how the product or service solves the problem. Value Propositiondoes not clearly explain how your solution provides value to your users. Entire customer discoveryis disjointed.
4 / 3 / 2 / 1
Customer Discovery
Customer Discovery clearly explains how many people you interviewed in total and how you conducted those interviews (in person? On the phone?). Your description of who you interviewed demonstrates that these potential customers are clearly relevant to your product/service.
What we learned includes key learnings about your business that you obtained via customer discovery. Explanation of how those key learnings either reinforced your idea or changed your perspective, solution, etc. is insightful and well thought out. / Customer Discovery explains how many people you interviewed in total and how you conducted those interviews (in person? On the phone?). Your description of who you interviewed demonstrates that these potential customers are relevant to your product/service.
What we learned includes key learnings about your business that you obtained via customer discovery. Explain how those key learnings either reinforced your idea or changed your perspective, solution, etc. / Customer Discovery explains how many people you interviewed in total and how you conducted those interviews (in person? On the phone?). Your description of who you interviewed demonstrates that some of these potential customers are relevant to your product/service.
What we learned includes learnings about your business that you obtained via customer discovery. / The customer discovery document is missing items, incomplete, or has any of the following challenges:
Customer Discoverydoes not explain how many people you interviewed in total and how you conducted those interviews (in person? On the phone?). Your description of who you interviewed does not demonstrate that these potential customers are relevant to your product/service.
What we learneddoes not include learnings about your business that you obtained via customer discovery.