KIM BROWN
67 Laurel Avenue, Neptune, NJ 07753 // // kimbrowndesign.com // 201.637.7083
CREATIVE EXPERIENCE
A results and detailed oriented Art Director with over 20 years of experience in the fast-paced, deadline driven industry of graphic design, advertising, marketing, publishing, web development and illustration. A proven leader, who has successfully developed teams of designers. Skilled in creating high-impact marketing materials, brand identities, multi-media advertising, print and web design campaigns.An Adjunct Professor who has taught bachelor level students digital pre-press, portfolio development, and the use and implementations of Adobe Creative Suites.
ACCOMPLISHMENTS
•Redesigned the 2018 All-State Legal Product Catalogue. As the company’s main revenue stream, over 200k copies of this catalogue will be distributed to customers across the country.
•Lead a team of researchers, writers, editors, and designers to complete the publication Ripley’s Believe It or Not Special Edition 2006. This book sold over 85,000 copies and grossed a net profit of over $1,000,000 for Scholastic, Inc.
•Designed the 10th Anniversary Monmouth County SPCA 2018 Calendar. Sales of over 1500 copies brought in over $20,000 in revenue. All profits went back to helping homeless animals at the shelter.
•Designed the logo and branding for Lobsterfest – sponsored by Bradley Beach Chamber of Commerce. The logo has been used on signage, advertisements and online. The festival is now going on its tenth year.
•Developed the branding for a boutique real estate agency – PH Shore Realty (Ocean Grove, NJ). Designed logo, collateral, websites, online marketing, direct mail, brochures, and business collateral. The implementation of the marketing plan, helped net over 2 million dollars in sales within its first year.
•Conceptualized and developed the website SmithsAceHardware.com. Used various web tools to complete the finished project including WordPress, HTML & CSS. Implemented SEO, Google Analytics and optimized website for performance.
CREATIVE SKILLS
•Strong communication skills in support of promoting the aesthetic direction of the assigned project.
•Execute error free design while applying brand identity, typography, color, photography, and any other ingredients needed to create innovative visual solutions.
•Manage financial aspects of design department, including control over budgets and allocation of resources.
•Mentor and develop staff, while inspiring creativity within a team environment.
•Excellent time management and multitasking skills.
•Ensure projects meet milestones and deadlines.
•Intuitively adapt to new technology, trends and innovative processes.
•Work with various print vendor to assure the highest quality product that is within the client’s budget.
TECHNICAL KNOWLEDGE Proficiency in Mac OS & Windows
ADOBE CREATIVE SUITE CC– Illustrator, Photoshop, InDesign, Dreamweaver, Bridge, Acrobat, QuarkXPress
WEB DEVELOPMENT – Buffer, Google Analytics, Google AdWords
WEB DESIGN – CSS, HTML, JAVA, WordPress
MICROSOFT OFFICE – Word, PowerPoint, Excel
EXPERIENCE
LIGHT BROWN PRODUCTIONS
FREELANCE ART DIRECTOR | Neptune, NJ | 2017 – Present
Visualize all levels of the design process from sketches and wireframes to the final project. Create innovative designs that encompass print, social media, UX design and web development. Manage all aspects of the design process, which includes budgeting, scheduling jobs, allocation of resources, meeting project milestones, working with printers and outside vendors.Create print and digital design including websites, web banners, brochures, direct mailers, menus, catalogues, branding, infographics, illustrations and logos. Use design to communicate complex problems while staying on top of technology and design trends.
Clients:
Monmouth County SPCA, Bradley Beach Chamber of Commerce, Alliance Pest Control, Aviaway, Scholastic Books, Open Road Media, Ilex Publishing, Modern Publishing, Decozen Publishing, Ryser’s Landscape Supply, Smith’s Ace Hardware, Yardville Supply, Hemlock Theatre Company, Floyd Rose, Grailey Leak Diverters, Clean Swim Filters, Brando’s Citi Cucina, Osteria Cucina, Jose’s Mexican Restaurant, Chat & Nibble, Duke’s BBQ, Ocean Cares Foundation
FALCO DESIGN
ART DIRECTOR | East Brunswick, NJ | 2017 – 2018
Headed a team of designers to develop custom websites and design projects. Developed creative works that clearly communicate the client’s vision including websites, email blasts, online advertising, postcards, direct mail, advertisements, brochures, catalogs and tri-folds. Worked within a fast-paced environment while adhering to tight deadlines and budgets. Created attention-getting designs for a variety of medium to large size corporations.
Clients:
All-State Legal, Motorvated Powersports, Princeton Identity, Livingston Nursery, Data Cloud, Donem Cargo, Alor Logistics, Jack’s Auto Service, McMannon, Scotland & Baumann, Brescore, ChemHub, Chemo Dynamics, Fiberwave
VILLANI & DELUCA
WEB MARKETING MANAGER| Point Pleasant Beach, NJ | 2015 – 2017
Designed several websites and created content on topics including criminal law, personal injury, and family law. Posted 25-35 blogs per week across multiple websites. Maintainedsocial media campaigns. Provided daily reports on Google Analytics, Google AdWords campaigns and call tracking toanalyse web conversions.Managed all freelance writers and in-house law clerks. Increased the viewership of VillaniDeluca.com by over 2,500 hits per month.
PH SHORE REALTY
ART DIRECTOR | Ocean Grove, NJ | 2012 – 2015
Used qualitative market analysis to develop the brand story of PH Shore Realtywhich was a boutique real estate agency.Conceived original designs and marketing concepts for web banners, print advertisements, brochures, direct mailers, fliers, and email blasts. Used WordPress, HTML and CSS to develop PHShoreRealty.com, SurfAveCondos.com and PHConstructionllc.com. Maintained the agency’s online presence by using SEO, AdWords campaigns, Google Analytics, and social media. With the implementation of this marketing plan, theagency netted over2 million dollars in sales in its first year.
IDEARC MEDIA
ART DIRECTOR|Piscataway, NJ|2008 – 2012
Operated in a fast-paced environment and focused on the creation of advertisements and directmail for the Verizon Superpages of the greater NY/NJ Metropolitan Area.
SCHOLASTIC, INC.
ART DIRECTOR|New York, NY |2004 – 2007
Supervised a multi-person design team and numerous in-house and remote freelance graphic designers. Demonstrated strong project management in the recruitment, mentoring, critiquing and development of staff, while inspiring creativity within a team environment. Managed all financial aspects of the department, including design budgets and the allocations of resources. Developed over 100 new licensed children’s books a year. Worked with major entertainment studios and licensors, such as Cartoon Network, Nickelodeon, Disney, Guinness Book of World Records, and Dreamworks.
GRANDREAMS BOOKS
ART DIRECTOR | Linden, NJ | 2003 – 2004
Oversaw the recruitment and management of a four-person design team as well as illustrators, writers and printers who in turn helped create approximately 80 new children’s book titles annually. Worked within tight deadlines and stringent budgets. Developed a variety of children’s book formats including: activity pads, coloring books, educational workbooks, flashcards, puzzle board books, sneak-a-peek and a variety of other formats.
CAMBRIDGE HEALTH ALLIANCE
GRAPHIC DESIGNER | Cambridge, MA | 2000 – 2003
Assisted in developing the Alliance branding strategy. Designed flyers, posters, newspaper advertisements, promotional items, and educational materials.
LOWE MCADAMS HEALTHCARE
GRAPHIC DESIGNER | New York, NY | 1997 – 2000
Designed various print materials for the pharmaceutical industry. Created PDFs for client pre-press approval and finalized output disks for print.
EDUCATION
FASHION INSTITUTE OF TECHNOLOGY BACHELORS OF FINE ART ILLUSTRATION
ART INSTITUTE OF PITTSBURGH DIPLOMA WEB DEVELOPMENT
PORTFOLIO
To view samples of my work please visit my website: kimbrowndesign.com
KIM BROWN// // kimbrowndesign.com // 201.637.7083