Name:______Assignment #: ______
Date:______Period: ______
Creating Your Company Logo
Incorporating Graphic Design Principles
Balance
The act of comparing or estimating two things, one against the other, and the contrast between:
• ______space (white space) and ______space
• Text and ______
• ______, no colors, and different colors
______(or formal balance) is achieved when all of the elements on the page are of equal ______and are placed symmetrically on the page. If a line were drawn through the exact center, it would divide the design elements in half.
______(or informal balance) may be achieved when the value, size, and location of unequal elements on a page are moved to become ______.
Unity
The correct balance of composition or color that produces a ______effect
The focus of the message
Emphasis
To express with particular ______or force
Lines
Lines can be ______or curved.
Lines can indicate ______or direction.
Color and Contrast
______is another word for color. Using color can enhance or______. Color wheels help determine which colors are in greatest ______.
Color Wheels
______colors are colors that are
______on the color wheel.
______colors are colors
______each other on the color wheel.
A______color scheme uses colors that are
______around the color wheel.
Triadic color scheme offers strong visual contrast while
retaining harmony and color richness.
Use of Color
Think about color psychology as you create your logo. Many colors are associated with specifics feelings. Our reaction to color is almost instantaneous and has a profound impact on the choices we make everyday.
Common Color Associations
Black → Power, Authority, “Bad Guy”
White → ______, Innocence
Red → Attention, Fast, Love
Blue → Peace, ______(most popular color)
Green → Nature, Wealth, Relaxation
Yellow → ______, Attracts Attention (can have negative impact if it is not used selectively)
Purple → ______, Luxury, Sophistication
Brown → Solid, Reliable, ______
Summary
The basis of good graphic design is ______, including balance, unity, contrast, emphasis, line, and color. Clearly identify ______you are trying to accomplish and use ______to convey your message.
Your logo should:
• be ______(but powerful)
• accurately represent the ______of the business
• convey an instant message
• be ______
Using Graphics in Microsoft Word
Microsoft Word is not the best software to use for creating graphic design but because it is what we have access to, we will be exploring the tools available to use in creating your logo.
After a quick overview, you will be asked to demonstrate your ability to do the following:
• Insert a text box
• Insert an auto shape
• Change the color and style of the line
• Change the color of the fill
• Add another auto shape
• Demonstrate layering by showing how to move one to the front.
• Add text to one of your auto shapes
• Group the two shapes together as one
Assignment
Now it is your turn! First, see the teacher to demonstrate your understanding of simple MS Word use of graphics.
Next, you will create a logo and tagline for your product. Your first step is to brainstorm, sketch out some options and obtain feedback from others. Good luck!