Cox Public Affairs Activity at 2013 International CES

Cox Public Affairs Activity at 2013 International CES

Comprehensive Media Coverage Report

Jan. 18, 2013

To date, Cox and Cisco’s joint Public Affairs activities around the personal video experience at CES have driven nearly 50 articles, national and local video and radio coverage and significant positive buzz in social media.

Press activity included:

·  Pre-briefings with Len Barlik and industry analysts: IDC, SNL-Kagan and Craig Moffett

·  Cisco press conference with Len Barlik

·  Cisco press release

·  Cox/Cisco press event with Pat Esser/John Chambers remarks, followed by demonstrations for approximately 60 press/analysts in room.

·  Pat Esser interviews with The Wall Street Journal, USA Today

·  Cox Multimedia press release

·  Blogger lunch with top tier social influencers

·  Private demonstrations with The Wall Street Journal and CNBC

·  Sponsorship of blogger Sarah Evans as Cox Social Media Correspondent at CES

·  Live Tweet Chat Q&A with Len Barlik, Cisco Execs and Sarah Evans

·  Satellite Media Tour to local Cox markets with blogger Sarah Evans

Local Market Coverage

Print and TV event coverage

All of these journalists were in attendance at Cox’s event, including three out-of-market papers from other Cox regions.

·  Arizona Republic: Cox launching personalized cable TV in metro Phoenix

http://www.azcentral.com/business/consumer/articles/20130108cox-launching-personalized-cable-tv-metro-phoenix.html

·  San Diego Union-Tribune: Cox unveils app that makes its content mobile

http://www.utsandiego.com/news/2013/jan/08/Cox-CES-Mobile-App/

·  San Diego Union-Tribune: Ultra HD is Latest in TV

http://www.utsandiego.com/news/2013/jan/09/tp-ultra-hd-is-latest-in-tv/?print&page=all

·  Tulsa World: Consumer Electronic Show opens in Vegas

http://www.tulsaworld.com/business/article.aspx?subjectid=49&articleid=20130109_52_E1_CUTLIN634077

·  El Tiempo: (Hispanic language publication in Nevada) http://eltiempolasvegas.com/articles/2013/01/10/ciudad_and_estado/doc50ef143f92636324976737.txt

·  Las Vegas Sun: Cox unveils app that makes its content mobile

http://www.vegasinc.com/news/2013/jan/08/Cox-unveils-app-makes-its-content-mobile/

·  KTNV Las Vegas: TV coverage from Cox press event

http://www.ktnv.com/news/local/186062392.html

·  Channel 8 Las Vegas: TV coverage from Cox press event

http://www.youtube.com/watch?v=hhrs0wsNlXA&feature=youtu.be

Satellite Media Tour

Sarah Evans conducted 18 TV and Radio interviews on our behalf, direct to stations in most of our markets and some were syndicated nationwide reaching a total audience of more than 6 million. We also distributed an audio news release that was carried by stations with a total audience of more than 30 million listeners. Below are a few examples of the TV interviews:

·  Wavy 10; Portsmouth, VA (NBC Affiliate): New TV Technology

http://www.wavy.com/dpp/hr_show/trends-in-tv-viewing

·  WFSB; Hartford CT (CBS Affiliate): Latest Trends in Technology with Sarah Evans

http://www.wfsb.com/video?clipId=8143748&autostart=true

·  KTNV Las Vegas: TV Watching Trends (ABC Affiliate)

http://www.youtube.com/watch?v=GR3a_y5KZd0&feature=youtu.be

National Business and Trade Coverage

Top Tier National Business Coverage

·  The Wall Street Journal: Cable Spiffs Up Web Ties

http://professional.wsj.com/article/SB10001424127887323482504578227481584625450.html?mod=WSJ_Tech_LEFTTopNews

·  The Wall Street Journal: Cisco Talks Up Software for Cable Operators at CES (also published on Marketwatch)

http://blogs.wsj.com/digits/2013/01/07/cisco-talks-up-software-for-cable-operators-at-ces/

·  The Wall Street Journal: Cox Using iPad App to Jazz Up WebTV (VIDEO)

http://live.wsj.com/video/ces-cox-using-ipad-app-to-jazz-up-web-tv/DE10AB67-BAD2-49D6-B87D-6E03CD6F2565.html?mod=WSJ_Article_Videocarousel_3

·  The Wall Street Journal: No End to Set-Top Boxes in Sight

http://blogs.wsj.com/digits/2013/01/11/no-end-to-set-top-boxes-in-sight/?KEYWORDS=SHALINI+RAMACHANDRAN

·  CNBC: Companies Battle for Digital Content at CES (text and video stories)

http://www.cnbc.com/id/100363434

·  CNBC: Digital Contents War (video)

http://video.cnbc.com/gallery/?video=3000139994

·  Forbes: Along With Post-Digital Marketing Comes Post-Digital Media

http://www.forbes.com/sites/davidcooperstein/2013/01/10/along-with-post-digital-marketing-comes-post-digital-media/

·  The New York Times: Cisco Wants Your Video to Find You

http://bits.blogs.nytimes.com/2013/01/07/cisco-wants-your-video-to-find-you/

·  USA Today: Cisco’s Chambers: 2 days with man on a mission at CES

http://www.usatoday.com/story/tech/2013/01/09/cisco-ibm-oracle-hp/1791255/

·  CNET: Cisco adds 'cloud DVR' to video offering for cable companies

http://ces.cnet.com/8301-34435_1-57562549/cisco-adds-cloud-dvr-to-video-offering-for-cable-companies/

Trade Coverage

·  Broadband Breakfast: Cisco’s Immersive Television Future

http://broadbandbreakfast.com/2013/01/15903/

·  Broadband Technology Report: Cox and Personal Video

http://btreport.net/2013/01/cox-and-personal-video/

·  Cartt.ca: Cisco banks on Videoscape Unity to provide unified second screen solution for MSOs

http://www.cartt.ca/news/14899/Cable-Telecom/CES-2013-Cisco-banks-on-Videoscape-Unity-to-provide-unified-second-screen-solution-for-MSOs.html

·  CED Magazine: Cisco sets up move to cloud

http://www.cedmagazine.com/products/2013/01/cisco-sets-up-move-to-cloud

·  CED Magazine: Cox unveils next-generation mobile app in Vegas

http://www.cedmagazine.com/news/2013/01/ces-cox-unveils-next-generation-mobile-app-in-vegas

·  Converge! Network Digest: Cisco’s ‘Videoscape Unity’ TV Platform – Streaming Under the Cloud

http://www.convergedigest.com/2013/01/ciscos-videoscape-unity-tv-platform.html

·  Electronista: Cox reveals future live streaming, remote control iPad app

http://www.electronista.com/articles/13/01/09/video.recommendations.offered.to.eight.app.users/

·  Engadget: Cox doubles down on live streaming with new TV app

http://www.engadget.com/2013/01/09/cox-shows-new-live-streaming-tv-app-ces/

·  FierceCable: Cox to deploy Cisco video gateways and Videoscape Unity platform

http://www.fiercecable.com/story/cox-deploy-cisco-video-gateways-and-videoscape-unity-platform/2013-01-08?utm_source=rss&utm_medium=rss

·  FierceCable: Cox, Cisco to unveil new ‘second screen experience’ at CES

http://www.fiercecable.com/story/cox-cisco-unveil-new-second-screen-experience-ces/2013-01-07

·  ITVT: INTERACTIVE TV HEADLINES ROUND-UP (III): COMCAST X1, DLNA, COX, CISCO, THINKANALYTICS, TRIBUNE MEDIA SERVICES, DISNEY/ESPN, NFL, CBS, CNET, DISH HOPPER, ENVIVIO, GOOGLE TV, EPIX

http://www.itvt.com/story/9512/interactive-tv-headlines-round-iii-comcast-x1-dlna-cox-cisco-thinkanalytics-tribune-media

·  Light Reading: Cox & Cisco Target Second-Screen TV

http://www.lightreading.com/Cox--cisco-target-secondscreen-tv/240145841?f_src=lightreading

·  MacDailyNews: Cox reveals its next-gen iPad app with personal video recommendations for up to eight users

http://macdailynews.com/2013/01/09/Cox-reveals-its-next-gen-ipad-app-with-personal-video-recommendations-for-up-to-eight-users/

·  MediaPost: Cox Goes All-In With Second-Screen App Strategy

http://www.mediapost.com/publications/article/190664/cox-goes-all-in-with-second-screen-app-strategy.html#axzz2HVxKAsAc

·  Multichannel News: Cisco Paints NDS into ‘Videoscape Unity’

http://www.multichannel.com/cable-operators/ces-cisco-paints-nds-videoscape-unity/141087

·  Multichannel News: Cox Screens Its Next-Gen Personal Tablet TV App

http://www.multichannel.com/cable-operators/ces-cox-screens-its-next-gen-personal-tablet-tv-app/141090

·  Multichannel News: Second-Screen Apps Central to Multiplatform Efforts

http://www.multichannel.com/cable-tv-conventions/ces-second-screen-apps-central-multiplatform-efforts/141117

·  Network World: Cisco: TV, weather and Facebook could take over one of your walls (also published in CIO and ITWorld)

http://www.networkworld.com/news/2013/010813-cisco-tv-weather-and-facebook-265603.html

·  Network World: Cisco at CES: Videoscape + NDS = Unity

http://www.networkworld.com/community/node/82136

·  Pad Gadget: Cox Unveils Plans for New Live Streaming, Remote Control iPad App

http://www.padgadget.com/2013/01/09/Cox-unveils-plans-for-new-live-streaming-remote-control-ipad-app/

·  PCWorld: Cisco wants to bring 'Minority Report' to your living room with Videoscape Unity

http://www.pcworld.com/article/2024193/cisco-wants-to-bring-minority-report-to-your-living-room-with-videoscape-unity.html

·  Rapid TV News: Cisco Videoscape Unity brings together advanced multiscreen video services

http://www.rapidtvnews.com/index.php/2013010725713/ces-2013-cisco-videoscape-unity-brings-together-advanced-multiscreen-video-services.html

·  RCR Wireless: CES 2013: The smart TV opportunity for mobile operators

http://www.rcrwireless.com/article/20130111/devices/ces-2013-the-smart-tv-opportunity-mobile-operators/

·  ReadWrite: For Consumers, Cisco’s Vision for TV Means Paying a lot More

http://readwrite.com/2013/01/09/for-consumers-ciscos-vision-for-tv-means-paying-a-lot-more

·  Streaming Media: CES Report: Cisco Announces Videoscape Unity, Cox Signs On

http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=87035&utm_source=RSS&utm_medium=RSS&utm_campaign=Article_Reads

·  Telecompaper: Cox unveils new video mobile app

http://www.telecompaper.com/news/cox-unveils-new-video-mobile-app--917596

·  Telecompetitor: CES: Cisco, Cox Target Second Screen: AT&T Woos Developers

http://www.telecompetitor.com/ces-cisco-Cox-target-second-screen-att-woos-developers/

·  TelecomTV: Delivering the Personalized Multiscreen Video Experience

http://web20.telecomtv.com/groupdetail_postsDetail.aspx?n=49840&id=4efbed5a-0cc3-4ebd-be09-94f384af3e57

·  VentureBeat: Cisco introduces ‘videoscape unity’ to manage the future of video everywhere

http://venturebeat.com/2013/01/07/cisco-introduces-videoscape-unity-to-manage-the-future-of-video-everywhere/

·  Zatz Not Funny!: The Second Screen Invasion Is Upon Us

http://www.zatznotfunny.com/2013-01/the-2nd-screen-invasion-is-upon-us/

Social Media

Assets Produced and Distributed on Multiple Social Platforms

·  Video

o  CES preview

o  CES show floor

o  Full version of Pat/John Chambers remarks

o  Short (5 min) version of Pat/John Chambers remarks

o  CES footage from Sarah Evans Panasonic panel

o  Sarah Evans interview with Pat

·  Blog posts – Sarah Evans made four blog posts RE: CES/Cox

·  Social Press Release – RE: Sarah’s relationship with Cox during CES

·  Tweet Chat – Cox, Cisco execs (Len Barlik) and Sarah Evans participated in a live Q&A on twitter from the show. Sarah also tweeted during the show on behalf of Cox.

·  Cox Multimedia Online Press Kit – provided easy access to screenshots, video and text regarding the announcement

Results

·  Twitter - 4,392,001 impressions

·  Videos – 2,409 views

·  Sarah’s Faves - Blog Posts – 20,000 impressions

·  Sarah’s Platform Shares - 198,060 impressions

·  Cisco blog – readership of more than 6,000

·  TWTVite social platform - 2,691 views

·  PitchEngine Press Release – 1,143 views

Cox Employee Communications

To complement the external news, the PA team also developed a Cox@CES internal site on myAXis, with internal messaging and multimedia assets to help communicate the significance of this announcement to employees:

·  After the first week, the site had 2,241 page views with a total of 1,152 unique visitors.

·  The total number of video views is just over 800.

·  The last article we posted had 2,000 hits.

We will continue to partner with regional communicators to share this information throughout the year with leaders and all employees as appropriate. For example, there will be a segment in the next Cox Product News (CPN) video and a sizzle reel is planned for the February leadership meeting.